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LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time. You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.

US Marketing DirectorLocation: Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to: Co-Founder & CEOAbout LOVE CORNIn life and in snacks, it's all about finding love in the simple things! LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.Role OverviewWe're looking for a US Marketing Director to lead LOVE CORN's digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.Key ResponsibilitiesDigital & Performance Marketing<ul><li>Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop. </li><li>Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals. </li><li>Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships. </li><li>Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty. </li><li>Partner with eCommerce partners to optimize Amazon/Instacart/TikTok Shop marketing and maximize conversion. </li></ul>Retail & Shopper Marketing (Digital-Forward)<ul><li>Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation). </li><li>Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper). </li><li>Track and optimize ROI across retail media and digital spend. </li></ul>Data, Insights & Analytics<ul><li>Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth). </li><li>Leverage consumer insights and category data to guide strategy, content, and campaign optimization. </li><li>A/B test campaigns and creative to constantly improve outcomes. </li></ul>Leadership & Collaboration<ul><li>Manage and mentor a small, high-performing team (community, content, design, & some agencies) </li><li>Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns). </li><li>Present digital & marketing updates to board and executive team. </li></ul>Qualifications<ul><li>8–12 years of digital marketing experience within food & beverage or CPG; startup/challenger brand experience preferred. </li><li>Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs. </li><li>Experience leading Amazon, Instacart, and retail media marketing. </li><li>Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities. </li><li>Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays). </li><li>Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making. </li><li>Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy. </li></ul>

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Director of Marketing LOVE CORN

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