Responsibilities** + Own marketing automation strategy aligned to lead qualification workflows to support the prospect lifecycle journey using automation rules and Salesforce sync + Design, maintain, and optimize lead nurture strategies based on prospect engagement, conversion performance, and pipeline impact + Serve as the primary liaison between digital marketing and Lead Qualification Management (LQM) to drive alignment, shared definitions, and continuous improvement + Implement best practices for segmentation, dynamic content, and personalization to deliver relevant, timely messaging + Identify underutilized Account Engagement (Pardot) capabilities and recommend enhancements aligned with B2B marketing automation best practices + Develop and maintain lead scoring and grading models aligned to LQM definitions and MQL criteria + Support lead recycling and re-engagement strategies for stalled or inactive prospects + Leverage prospect behavior, intent signals, and data to inform segmentation, qualification, and personalized nurturing strategies + Ensure strong Salesforce and Account Engagement integration, including campaign setup, automation rules, completion actions, and troubleshooting sync or data issues + Monitor and support lead attribution, reporting, and funnel visibility to assess program effectiveness and lead progression + Maintain scalable, compliant, and well-governed automation processes, including list management, CAN-SPAM compliance, documentation, and best-practice enforcement + Support campaign execution as needed, including assistance with landing pages, forms, form handlers, and Engagement Studio programs + Educate the digital marketing team on the latest AI capabilities within marketing automation platforms and how to apply them effectively **Qualifications** + 4+ years of experience in marketing automation or B2B digital marketing + Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) + Strong working knowledge of:o Lead nurturing best practiceso Scoring and grading modelso Salesforce Lead and Contact syncing + Experience partnering with sales teams on MQL definitions and lead handoff processes + Proven ability to manage complex automation while maintaining data integrity **Preferred Qualifications** + Salesforce and/or Account Engagement certifications + Experience with account-based marketing, multi-touch attribution and pipeline/revenue reporting + Background in B2B environments with complex buying cycles + Familiarity with data governance, compliance, and marketing operations best practices + Experience with building complex Engagement Studio workflow programs using rules, actions and triggers **Location:** This position is remote and can be based anywhere within the United States. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._