This role lives and breathes at the unique intersection of art and science - It's as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. To drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams.