Develop strategies for customer marketing, to monitor, enhance and report KPIs that are unique to a financial services program health such as customer spend, Spend/Cardmember, save rates, month on book lifecycle, attrition, NPS, debit active rate, etc. Analyze competitive landscape and leverage industry knowledge, business process, customer insights, and/or future needs to identify new opportunities or key challenges, diagnose root causes, and recommend performance drivers in order to create new revenue streams.