Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.- Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.- Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.-