Delivers sales performance and brand Key Performance Indicators (KPIs) to meet and/or exceed regional sales plan within timelines and expense budgets; Collaborates cross-functionally to ensure region's priorities, activities and engagement plans are aligned with brand strategy and national strategic goals, targets and priorities optimizing strategic momentum and driving brand success; Achieves business results and identifies short and long term opportunities and tactics through strategic thinking and business planning; Proactively addresses obstacles and works through issues independently and/or cross-functionally, as appropriate, to find solutions. Actively participates in strategic and tactical building of comprehensive, strategic sales plan including, but not limited to: specific, measurable, action oriented objectives in accordance with regional and national goals, manages necessary funds and resources and ensures ethical, targeted allocation towards maximizing sales and ROI; Clearly communicates sales and brand strategy and tactics to regional sales team and ensures implementation according to proper federal, state and company Good Promotional Practice guidelines and Health Care Compliance policies.