Leads cross-functional core teams to develop and define product line strategies that are responsive to consumer needs and market opportunities + Develops and recommends product line pricing strategies that meet company revenue and margin goals + Leads multi-year product roadmap planning process for handgun ammunition + Oversees product brief definitions that prioritize product feature sets based on market research, target margin goals, extensive end-user feedback & competitive set evaluation + Works closely with direct reports, product engineering, project management, brand marketing, sales and sourcing to develop/maintain a schedule for product lines to ensure on-time completion including: Weekly core team meetings; Strategy development meetings; Team reviews; Major milestone reviews + Drives close collaboration with planning/operations teams on execution and commercialization of new products and management of product "end of life" + Partners with Brand Marketing Directors in the development and execution of product marketing plans including: Packaging; Product positioning; Product merchandising; Naming, branding and messaging + In collaboration with the brand marketing teams, represents the voice of the consumer to satisfy unmet market needs + Forges productive relationships with key influencers in category segments via field visits, interviews, trade shows, and account visits + Develops & maintains productive relationships with both domestic and international channel sales teams and key account buyers + Equips sales teams, reps, distributors and dealers with the product information and tools they need to launch new products + Responsible for on-time trade launch of all products in category including sales samples, sales meeting presentations, key account presentations, mass production etc. **Gun Control Act Requirements:** It is unlawful for these categories of persons to possess (for business or personal reasons) firearms or ammunition: (i) convicted of a crime punishable by imprisonment for a term exceeding one year; (ii) fugitive from justice; (iii) unlawful user of or addicted to any controlled substance (as defined in section 102 of the Controlled Substance Act 21 U.S.C. 802); (iv) who has been adjudicated as a mental defective or has been committed to any mental institution; (v) illegal alien; (vi) discharged from the Armed Forces under dishonorable conditions; (vii) who has renounced his or her United States Citizenship; (viii) who is subject to a court order restraining the person from harassing, stalking, or threatening an intimate partner or child of the intimate partner; or (ix) who has been convicted of a misdemeanor crime of domestic violence.