Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools Strong ability to understand client objectives and how they translate into search and media strategies Excellent client presence and ability to lead discussions with internal and external leadership Stellar communication and presentation skills - you're poised, articulate and convincing Willingness to travel as needed - you're open to new places, new faces and new ideas Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Serving as escalation point of contact for day-to-day clients Shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution Managing the strategic components of an integrated SEM campaign, with other digital and offline media.