Director - Marketing Arlington ISDDirector - MarketingArlington, TX$104,728–$147,627 / yearFull timeThis position is responsible for proactively researching, developing, executing, analyzing, and adjusting comprehensive marketing strategies that drive stakeholder engagement, boost enrollment and recruitment, and position the district as a top-tier choice for families and staff across the north Texas region, state, and nation. The successful candidate will bring a proactive approach to trend analysis, campaign planning, and engagement strategy anticipating shifts in the competitive landscape and adjusting messaging and media strategy accordingly.
NewDirector of Marketing - Nutritional Supplements JobotDirector of Marketing - Nutritional SupplementsDallas, TX$140,000–$160,000 / yearThis role will oversee a growing in-house creative and marketing team (currently 6 people) and drive customer acquisition, retention, brand growth, and revenue across our portfolio of products including vitamins, protein, pre-workout, wellness supplements, and more. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewRegional Marketing Manager JobotRegional Marketing ManagerDallas, TX$155,000–$170,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. You will be working in tandem with the Director of Regional Marketing & the Office Managing Partners to develop the strategic direction of the office, ensuring marketing efforts align with and complement the firm's practice-specific areas!
NewDirector of Product Development -Nutritional Supplements JobotDirector of Product Development -Nutritional SupplementsDallas, TX$130,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. This person will play a critical role in bringing new concepts to market, improving existing products, and building a world-class product development team as the company scales.
NewField Marketing Manager Constellation BrandsField Marketing ManagerDallas, TX$113,500–$177,600Maintain constant and concise communications with Field Marketing Director, Sales General Managers, and Market Development Managers on programming; utilize this communication to solicit updates and receive feedback; communicate the sell-in of marketing programs to key Business Unit and Wholesalers teams. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
NewAssoc Director Software Engineering (IBM Platforms) OneMain FinancialAssoc Director Software Engineering (IBM Platforms)Irving, TX$96,000–$115,200 / yearThe ideal candidate will be a strategic thinker, a technology advocate, and an empathetic leader who can drive innovation, foster collaboration, mentor team members, and deliver cutting-edge software solutions. See OneMain Financial Privacy Policy at https://www.onemainfinancial.com/legal and SonicJobs Privacy Policy at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at https://www.sonicjobs.com/us/terms-conditions.
NewCenter Director The Learning Experience Corp - Southlake, TXCenter DirectorSouthlake, TX$45,000–$55,000As a strategic operator and passionate educator, you will drive both the heart and the health of your center—ensuring high-quality early learning experiences while meeting enrollment, staffing, and business performance goals. • State-of-the-Art Classrooms: Lead in an immersive school and classroom setting utilizing the latest technology, materials, and resources to allow children to learn, play, and grow.
NewCurriculum Director The Learning Experience Corp - Southlake, TXCurriculum DirectorSouthlake, TX$45,000–$50,000Growth Mindset: An unyielding belief in the potential of every child and a drive to empower educators to deliver exceptional learning experiences. · Two or more years of center leadership, curriculum management, and people leadership experience highly preferred.
Account Manager - Dallas, TX. Genesse Scientific CorporationAccount Manager - Dallas, TX.Highland Park, TXWhat will you do: Take ownership of territory to build and sustain strong customer relationships Manage pricing in territory to achieve financial targets Independently make decisions while leveraging available resources to fulfill customer, fostering seamless collaboration with cross functional teams Monitor competitor and industry activity, staying updated on new products/services and relevant customer information to integrate into the business plan Maintain detailed and timely activity logging in Salesforce, including customer interactions, opportunities, and pipeline management to ensure data accuracy and visibility Provide customers with updates on supply and price trends, aiding inventory management, and offer consultative support Deliver updates on supply and pricing trends while providing consultative support to customers on inventory planning Leverage Teams and Zoom for virtual demos and sales presentations to expand reach and optimize travel time Consistently represent Genesee Scientific in a positive, professional manner during all customer interactions Requirements: What you will bring: Bachelor’s degree in a relevant science field or equivalent experience 3 years sales or research laboratory industry, or lab experience preferred Strong verbal and written communication, negotiation, and presentation skills with a proven ability to effectively deliver sales and marketing information that influences customer decision-making Able to work effectively both independently and as part of a team, with comfort conducting virtual sales presentations and product demonstrations via video conferencing platforms (Zoom, Teams) Proficient in Microsoft Office and Teams with working knowledge of Salesforce or similar CRM tools for data management and reporting Results orientated, strong work ethic and an ability to excel within a rapidly changing and growing organization Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities Physical Requirements: Perform the following tasks, with or without reasonable accommodation: Occasional lifting of promotional materials and product displays (up to 25 lbs.) during trade shows and events Ability to stand and walk for extended periods during customer visits, trade shows, and tabletop events Travel up to 25% within the territory, primarily by car, with occasional overnight travel Air travel required for regional and national trade shows, customer visits outside driving distance, and company meetings At Genesee Scientific, you can have a good job that can grow into a great career. We offer: Training and professional growth initiatives, including comprehensive onboarding programs for new team members We provide financial well-being with competitive compensation packages and 401 (k) retirement savings plans Health care and well-being programs including medical, dental, vision, life, short- and long-term disability and employee assistance programs Paid time off including vacation, sick and 12 holidays Candidates must be legally authorized to work in the United States without the need for current or future employer sponsorship.
Marketing Director Steel Tech USAMarketing DirectorLewisville, Texas$85,000–$110,000You’ll work closely with company leadership and manage both the big picture and the fine details — making sure our brand shows up powerfully at every touchpoint. About the Role:As our Marketing Director, you’ll be the driving force behind everything from strategic campaigns and conference presence to day-to-day marketing operations.
Alliance Marketing Director - Salesforce PricewaterhouseCoopers LLPAlliance Marketing Director - SalesforceDallas, TX$122,500–$423,780 / yearPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. As an Alliance Marketing Director - Salesforce, you will play a pivotal role in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice.
Marketing Director Bimbo Bakeries USA, IncMarketing DirectorIrving, TexasThe candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.
Sales and Marketing Director Ashwood CourtSales and Marketing DirectorRichland Hills, TXFull timeAs our Sales and Marketing Director at Ashwood Court , you will be responsible for developing marketing strategies to attract potential residents, coordinating tours, and assisting families through the admissions process. To excel in this position, you should possess strong communication skills to effectively interact with referral partners, potential residents, their families, and the internal team.
Director of Marketing SangomaDirector of MarketingDallas, TX$150,000–$185,000We are seeking a strategic and results-driven Director of Marketing to lead demand generation, channel marketing, marketing operations, events, public relations, and brand initiatives that drive pipeline growth and revenue across both direct and indirect sales channels. Sangoma is a global leader in business communications, delivering Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), Communications Platform as a Service (CPaaS), Managed Connectivity, and AI-powered communications solutions.
Marketing Director - Global C-Store Division Ecolab IncMarketing Director - Global C-Store DivisionGrapevine, TX$142,900–$214,300 / yearHe or she will also manage a team and drive overall team strategy, as well as actively works with teams to have broad understanding of market -- competitive as well as customer insights -- and transferring that knowledge into actionable strategies; build strong partnership with selling organization and connects marketing strategies to sales goals, actively communicates and shares knowledge with global business counterparts and acts as a champion of the Ecolab brand and delivery of the Ecolab Experience. This role will support Net sales, which are at least $75 million, and/or has independent responsibility for marketing plans for corporate accounts, where net sales are at least $200 million; may support a smaller division and serve in a broader role.
Sr. Director, Marketing- Defense Blue Yonder IncSr. Director, Marketing- DefenseDallas, TXRemote$152,311–$197,689 / yearThis leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth.
Director Medicaid Plan Marketing Elevance HealthDirector Medicaid Plan MarketingGrand Prairie, TexasWe are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.
Regional Marketing Director TopGolf International, Inc.Regional Marketing DirectorDallas, TX$113,100–$141,400 / yearYou'll own the full local marketing ecosystem for your territory, from activating seasonal pass and membership programs and growing walk-in and reserved traffic, to building community partnerships and championing the guest experience in-market. The Regional Marketing Director is a field-based marketing leader responsible for driving local and regional guest acquisition, traffic, and revenue across an assigned portfolio of Topgolf venues.
Product Marketing Director (AI Workforce, Insights & Analytics) RealPage, Inc.Product Marketing Director (AI Workforce, Insights & Analytics)Richardson, TXRemote$121,000–$206,000 / yearAs a strategic cross-functional partner, you'll drive alignment across our go-to-market, product, sales and operational teams, bring in the voice of the customer and market expertise into spearheading the launch of innovative products, build product marketing collateral, partner with sales enablement to ensure a strong mindshare and market share with our customers. Digital Journey Design: Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles.
Director of Marketing Fermi America IncDirector of MarketingDallas, TXThought leadership & executive communications - partner with the C-suite to craft compelling narratives that resonate with investors, partners, and industry stakeholders. Proven strength in corporate brand strategy, thought leadership programs, and executive positioning - you've made senior leaders credible voices in their industries.
Director of Sales and Marketing Franklin Properties LLCDirector of Sales and MarketingDallas, TXCompleting all tasks related to move-ins: arranging for pre-admission assessment, completion of leases and other admission paperwork, ensuring selection of attending physician, assisting with room selection and arrangement decisions, requesting make-ready service from the maintenance department, notifying staff of move-in time, etc. The Grove on Forest Lane is located at 3344 Forest Ln, Dallas, TX 75234.Operated by Franklin Apartment Management, LTD, based in San Antonio, one of the premier senior housing management companies in Texas.
Global Marketing Director Fossil Group IncGlobal Marketing DirectorRichardson, TXThis leader collaborates closely with product development, merchandising, sales, digital commerce, creative services, public relations, media, and regional marketing teams to execute compelling consumer experiences and integrated campaigns worldwide. The Global Marketing Director for Licensed Brands is responsible for leading the strategic development and execution of global marketing initiatives for the Tory Burch and Diesel watch, jewelry, and accessory businesses within Fossil Group's licensed brand portfolio.
Director of Marketing Pella DFW & West TexasDirector of MarketingGrapevine, TexasThe ideal candidate will lead a high-performance retail and events marketing team, developing a successful infrastructure to drive continuous improvement, ensuring team members consistently meet or exceed monthly projections, business goals, and KPIs. This leadership role requires a seasoned marketing professional who can develop and execute forward-thinking strategies, lead high-performing teams, and ensure tactical excellence in Marketing.
NewDirector of Marketing and Communications City of Frisco TexasDirector of Marketing and CommunicationsFrisco, TX$107,942.90–$167,311.56 / yearManages and coaches staff for strategic written and verbal communications for publications, newsletters, news releases, media responses, executive-level talking points, website, email announcements, brochures, invitations, 'fact sheets', advertisements, annual reports, and other special projects. Essential Job Functions: Serves as Principal for development and implementation oversight of marketing, communications, media relations, and branding strategies, annual work plans, and budgets; Coordinates with internal staff and external stakeholders to ensure effective and relevant techniques that promote the Corporation and City to targeted audiences.
Executive Director, Chase Auto Marketing Transformation & Operations JPMorgan Chase & CoExecutive Director, Chase Auto Marketing Transformation & OperationsTXAs part of the prestigious JPMorgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services-from retail lending and captive financing to commercial offerings such as floorplan products and treasury services, including deposits, cash management, and payment processing. You will be responsible for architecting and executing integrated marketing campaigns while championing modernization initiatives and embedding advanced digital capabilities-such as artificial intelligence, automation, and data-driven personalization-into core processes.
Director of Content and Social Marketing Integrity Marketing Group, LLCDirector of Content and Social MarketingDallas, TXJob Summary: As a Content Marketing Director, you will lead Integrity's enterprise content and social ecosystem - setting strategic direction, driving consistent execution, and ensuring content and social efforts scale across brands, audiences, and channels. Oversee social media advertising efforts across all platforms, leading strategic planning and execution of media budgets and optimizing for desired outcomes (adoption, utilization, engagement, lead generation, etc.) by initiative or campaign.
Senior Director of Marketing, Life Integrity Marketing GroupSenior Director of Marketing, LifeDallas, TexasBeyond execution, you’ll provide executive-level insights, manage budgets, and build partnerships with carrier marketing teams to drive alignment, differentiation, and results. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life.
NewDirector of Marketing 151 CoffeeDirector of MarketingIrving, TXHelp build and optimize the company’s digital marketing ecosystem as the brand scales, including but not limited to: website development, SEO/GEO/AEO, digital & social media advertising, loyalty/rewards programs, SMS/MMS/RSC messaging, customer review tools, and digital/social analytics. We are hiring a Director of Marketing who is a highly versatile, hands-on marketing leader to help drive the next stage of growth for our brand.
Director of Marketing Automation Data Analytics NeighborlyDirector of Marketing Automation Data AnalyticsIrving, TexasAs a Director of Marketing Automation Data Analytics on the Strategic Operations and Analytics team, a typical day for you will include: Marketing Data Science & ModelingLead development and deployment of predictive models (segmentation, propensity, next-best-action, churn). Cross-Functional Partnership:Orchestrate cross-functional teams across Marketing, Data Engineering, IT and Data Science to align marketing technology with overall business strategy.
Director, Digital Marketing & E-Commerce Oldcastle BuildingEnvelopeDirector, Digital Marketing & E-CommerceDallas, TexasFrom apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. This role owns the end-to-end digital revenue engine—setting strategy across paid, organic, email, web merchandising, customer experience, and eCommerce operations to achieve revenue, margin, conversion, and customer lifetime value goals.
Director of Marketing It's a Secret Med SpaDirector of MarketingIrving, TexasOversee all marketing channels, including digital (website, email, social media, SEO/SEM, display ads, mobile), and traditional methods, ensuring cohesive execution across platforms. The Director of Marketing will lead the development, implementation, and management of comprehensive marketing strategies aimed at driving traffic, customer acquisition, brand loyalty, and revenue growth.
Director Marketing Demand Generation Lifespace Communities IncDirector Marketing Demand GenerationDallas, TX$158,900–$230,500 / yearThis is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members.
Director of Marketing P4D (Main)Director of MarketingDallas, TXThe Director of Marketing will be expected to build and maintain a marketing infrastructure that onboards new locations efficiently, preserves brand integrity across a diverse portfolio, and drives measurable growth at both the office and organizational level. This is an executive-level role built for a marketing leader who has managed multi-office or multi-location operations at scale, led high-performing teams, and knows how to build systems and strategies that grow with an organization.
Director Quality Engineering - Marketing Technology D.R. Horton IncDirector Quality Engineering - Marketing TechnologyArlington, TXThe right candidate will provides strategic leadership over quality engineering practices supporting digital marketing platforms customer experience technologies and enterprise marketing systems. Come join a winning team with a Fortune 500 company We are growing fast and are looking for enthusiastic attitudes and team players to join our success.
Senior Director Marketing Bimbo Bakeries USA, IncSenior Director MarketingIrving, TexasThe candidate must socialize brand strategies throughout the commercial organization, including our Field and Customer Sales teams and our supporting organizations, including Revenue Growth Management, DSD Excellence, and Shopper Marketing. The candidate must work collaboratively with our Operational Groups, including Manufacturing and Supply Chain to ensure the execution of strategies and initiatives important to the Entenmann's business.
Director Marketing Bimbo Bakeries USA, IncDirector MarketingIrving, TexasThe candidate must provide project management, strategic planning, and implementation support for these key initiatives including providing analytical support, consulting and cross-functional implementation leadership. Strengths in product conceptualization, creative problem solving and strategic customer and operations collaboration are key as is the ability to leverage fiscal resources, personnel talents and technology to implement solutions.
Director of Sales and Marketing Franklin CompaniesDirector of Sales and MarketingDallas, TXCompleting all tasks related to move-ins: arranging for pre-admission assessment, completion of leases and other admission paperwork, ensuring selection of attending physician, assisting with room selection and arrangement decisions, requesting make-ready service from the maintenance department, notifying staff of move-in time, etc. The Grove on Forest Lane is located at 3344 Forest Ln, Dallas, TX 75234.Operated by Franklin Apartment Management, LTD, based in San Antonio, one of the premier senior housing management companies in Texas.
Executive Director-Chase Home Lending - Partnership & American Dream Marketing Strategy JPMorgan Chase & CoExecutive Director-Chase Home Lending - Partnership & American Dream Marketing StrategyPlano, TXAs the Executive Director Partnership & American Dream Marketing Strategy within Chase Home Lending, you will play a pivotal role in driving business growth through the discovery and optimization of new and existing partnerships from a marketing lens. Join Chase Home Lending as an Executive Director, where you will drive growth by discovering and optimizing partnerships from a marketing perspective, as well as shaping marketing strategy for local markets and the American Dream initiative.
Director of Marketing Auben RealtyDirector of MarketingDallas/Fort Worth, TXFull timeThe ideal candidate is deeply committed to customer service, teacher mentality, adept at fostering relationships, excels in communication and collaboration, motivates team members, possesses an insatiable thirst for knowledge, has the breadth and depth of knowledge in all real estate asset types and has a natural inclination for financial success embedded in their DNA. Represent Auben Realty by attending industry networking events, conferences, association meetings, and business development opportunities alongside local leadership (including BNI, Texas REIA, NARPM, IMN, and other industry organizations).
NewDirector of Sales and Marketing Westin Dallas Fort Worth AirportDirector of Sales and MarketingIrving, TexasFull timeLocated halfway between the cities of Dallas and Fort Worth, DFW International Airport is the world’s third busiest airport and one of the largest, operating nearly 1,750 flights per day and serving 57 million passengers a year. In this role, you will design and execute high-impact campaigns across multiple channels—including direct sales, PR, and community partnerships—to optimize our budget and aggressively drive revenue growth.
Director, Marketing - Dallas TI CommunitiesDirector, Marketing - DallasIrving, TXBachelor’s degree in Marketing, Communications, Business, Psychology, or a related field; 5+ years of marketing experience, with at least 5+ years in multifamily property management, or related industry, in a senior or lead role. This role serves as a strategic marketing partner to support property results, providing guidance, planning, and performance insights to the operations leadership team, which owns execution at the property level.
NewDirector, Marketing Automation & Data Analytics NeighborlyDirector, Marketing Automation & Data AnalyticsIrving, TexasAre you looking for a place where you can bring your expertise and act as the cross-functional bridge - translating marketing needs into clear, actionable requirements for campaign reporting, performance measurement, and advanced predictive modeling (AI/ML)?. Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses.
Director of Marketing and Communications Dallas Christian CollegeDirector of Marketing and CommunicationsDallas, TXDallas Christian College (DCC) is seeking a Director of Marketing and Communications is responsible for stewarding the institutional branding and communications to achieve mission clarity with our students, prospective students, alumni, donors, and church community. This stewardship includes partnering with operational areas in the creation and production of marketing and communication materials to achieve one voice for the college, including advertising, public relations, website content, printed pieces, video, social media, and outside marketing.
NewSr. Director, Industry Solutions Marketing Blue Yonder IncSr. Director, Industry Solutions MarketingDallas, TXRemote$152,311–$197,689 / yearContent and Messaging Strategy: Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals. What you will do: Senior Leadership: Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes.
Executive Director, Chase Auto Content Marketing JPMorgan Chase & CoExecutive Director, Chase Auto Content MarketingPlano, TXAs part of the prestigious JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services-from retail lending and captive financing to commercial services like floorplan products and treasury services, including deposits, cash management, and payment processing. Map content needs across the full customer journey-from early research and affordability exploration through pre-qualification, dealership visits, and post-purchase support-ensuring the right content meets customers at the right moment with the right level of detail.
NewMarketing Analytics Director Grafana LabsMarketing Analytics DirectorDallas, TXRemote$178,503–$214,203 / yearStrategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Director of Marketing Analytics Ascensus LLCDirector of Marketing AnalyticsDallas, TX$140,000–$200,000 / yearThis individual will champion innovation in insight generation, expand analytics enablement through self-service reporting, apply AI to improve the speed and quality of analytics work, and serve as a trusted thought partner to Marketing Leadership in support of Ascensus OKRs and growth priorities. Partner closely with Marketing Technology, Data, IT, Finance, Sales-related stakeholders, and line-of-business marketing partners to improve data quality, reporting consistency, KPI alignment, and closed-loop visibility into marketing performance.
NewSenior Director of Sales & Marketing Aviva Senior LivingSenior Director of Sales & MarketingDallas, TXLead the company-wide marketing effectiveness evaluation as a first-90-days deliverable: audit lead sources, channels, and spend; recommend and implement budget reallocation to the highest-converting sources. Own the sales methodology, tools, and skill development for the Area Sales Manager and community sales staff portfolio-wide; performance management of the Area Sales Manager remains with their operations leader.