Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). This includes recommending when to improve an existing tool, integrate systems, build a new capability, buy technology, retire tools that are no longer delivering enough value, or use AI to increase Marketing's bandwidth faster than headcount.