This leader works across Brand, Product, Analytics, Finance, Legal, Risk & Privacy, Data Science, Marketing Technology, agency partners, the content leadership team, and Marketing Services Media to improve how Visa plans, measures, and optimizes media investment decisions and to identify opportunities where investment choices can benefit both the brand and clients. The role manages a significant annual media portfolio for Consumer marketing and is responsible for setting allocation strategy, guiding investment trade-offs, and owning high-value audience development so media dollars are directed to the opportunities with the greatest business value.