Sales Assistant Manager Towne, Corwin and WeissnatSales Assistant ManagerWeston, MAFull timeThis is a test job with title as - Sales Assistant Manager
Supplier Marketing & Product Manager, Sensors Sager ElectronicsSupplier Marketing & Product Manager, SensorsNorwell, MA$100,800–$130,000 / yearHeadquartered in Middleborough, MA, Sager operates a national network of field sales representatives and power systems sales engineers, ten strategically located service centers, and a value-added Custom Solutions Center in Lewisville, TX. Grounded in over 135 years of innovation and service, Sager Electronics provides customers and suppliers a unique combination of operational excellence and innovative business solutions through its Distributing Confidence business model.
Marketing Manager BC ForwardMarketing ManagerBoston, MAFull timeThe ideal candidate enjoys organizing complex inputs into actionable, high-quality deliverables and confidently manages end-to-end campaigns across multiple card products while keeping teams aligned and informed. Lead day-to-day execution of simultaneous email and digital campaigns, including schedules, workflow, budgets, routing, and deliverables to ensure on-time, high-quality delivery across major media channels.
NewTerritory Sales Manager JobotTerritory Sales ManagerBoston, MA$100,000–$125,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We offer a competitive incentive-based compensation structure, cross-cultural collaboration, and ongoing training and development opportunities designed to support long-term career growth.
Regional Sales Manager, Thermal Engineering Wakefield Thermal Solutions, Inc.Regional Sales Manager, Thermal EngineeringNashua, NHBuilding on over four decades of leadership and experience, Wakefield Thermal designs, manufactures, and sells thermal management products that remove excess heat generated by electronic components. Historically talented at restoring distressed companies, Heico now strategically targets acquisitions that will complement its ever-growing portfolio of companies in manufacturing, construction, and industrial services.
District Sales Manager - Commercial HVAC/Filtration - MA/ME Michael Page USADistrict Sales Manager - Commercial HVAC/Filtration - MA/MEBoston, MARemote$120,000–$150,000 / yearFull timeThis company is a global leader in air filtration and indoor air quality solutions, providing products and systems that help control contaminants, improve energy efficiency, and support healthier environments in commercial, industrial, and institutional buildings. Develops and maintains long-term relationships with customers and prospects across the assigned market, while actively identifying and pursuing new business opportunities through research and market insight.
Sales & Marketing Manager, HBR Press Harvard Business PublishingSales & Marketing Manager, HBR PressBoston, MA$70,000–$75,000 / yearThrough its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. You'll bring HBR Press titles to market by shaping how they are positioned, promoted, and discovered-developing and executing marketing strategies that connect ideas to audiences and turn interest into measurable sales impact.
Inside Sales & Marketing Manager - Chemistry Services XtalPi IncInside Sales & Marketing Manager - Chemistry ServicesSomerville, MAReporting closely to the Business Development leadership team, this role will be responsible for developing and executing inside sales and marketing initiatives that drive pipeline generation, strengthen customer engagement, and enhance XtalPis market presence. We are seeking an experienced and highly motivated Inside Sales & Marketing Manager to support the growth of XtalPis Chemistry Services business across North America.
Marketing Manager BLRMarketing ManagerMiddleton, MassachusettsThis role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
NewProduct Marketing Manager CareerscapeProduct Marketing ManagerBoston, MA$95,000–$125,000 / yearFull timeThe Product Marketing Manager will own launch planning, competitive analysis, and sales enablement materials, working closely with product managers and the sales team to ensure consistent messaging across all channels. Our client, a SaaS technology company based in Boston, is hiring a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its core product line.
Service Product Marketing Manager - Used Tools & Legacy Platforms Axcelis Technologies IncService Product Marketing Manager - Used Tools & Legacy PlatformsBeverly, MA$136,195.60–$204,293.40 / yearService Product Marketing Manager - Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis' mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Service Product Marketing Manager – Used Tools & Legacy Platforms Axcelis TechnologiesService Product Marketing Manager – Used Tools & Legacy PlatformsBeverly, MassachusettsService Product Marketing Manager – Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis’ mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Product Marketing Manager, Dental (3D Printing) FormlabsProduct Marketing Manager, Dental (3D Printing)Somerville, MA$85,000–$135,000 / yearIf you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.
NewField Marketing Manager MediumField Marketing ManagerBoston, MASupport and contribute to regional pipeline targets and align marketing efforts to revenue goalsIdentify pipeline gaps and prescribe targeted marketing solutionsSupport sales strategic accounts strategy (“ABM” accounts) by planning and executing initiatives designed to drive new pipeline, increase awareness, set meetings, and support conversion ratesOwn sales marketing enablement: newsletter, ROI weekly update, field activations follow-ups and governance, and campaigns kick offs. Develop and execute regionally focused, integrated campaigns across field, digital, partner, and SDR channelsSupport regionally owned events - manage regional field event execution from beginning to end, including logistics, coordination with demand gen, list preparation, contractors/vendors, onsite execution, and post-event analysis.
Senior Product Marketing Manager - Verticals KlaviyoSenior Product Marketing Manager - VerticalsBoston, MA$116,000–$174,000 / yearIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Marketing Manager, Dental FormlabsMarketing Manager, DentalSomerville, MA$85,000–$135,000 / yearYou will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.
Demand Generation Marketing Manager Digital Marketing Invoice Cloud, Inc.Demand Generation Marketing Manager Digital MarketingBoston, MA$105,000–$125,000 / yearThe ideal candidate operates as a proactive, data-driven partner-owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact. About InvoiceCloud: InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group.
Transactions Special Projects BD & Marketing Manager DLA Piper LLP (US)Transactions Special Projects BD & Marketing ManagerBoston, MA$129,808–$197,799 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions Special Projects BD & Marketing Manager, working in collaboration with and in support of the firm's strategic initiatives, is part of our Business Development and Marketing team, which works closely with BD & Marketing leadership and partners on strategic growth initiatives.
Field & Event Marketing Manager AtScale IncField & Event Marketing ManagerBoston, MADrive cross-functional sales alignment: Partner closely with Sales, Marketing, Product Marketing, and Partner teams to align event strategy to pipeline goals, coordinate pre- and post-event sales follow-up, and track ROI, including meetings booked and influenced pipeline. We help enterprises build governed, AI-ready analytics by connecting business users and AI systems to a single, consistent source of metrics and business logic across cloud data platforms like Snowflake, Databricks, Google BigQuery, and others.
Brand Marketing Manager CarGurus IncBrand Marketing ManagerBoston, MA$113,000–$142,000 / yearPartner cross-functionally with performance marketing product marketing analytics PR and sales track budgets across creative and sponsorship programs What youll bring 5-8 years in brand marketing ideally in consumer-facing digital-first environments where youve managed a sizable budget. Position Pay Range 113000 - 142000 USD Working at CarGurus We reward our Gurus curiosity and passion with best-in-class benefits and compensation including equity for all employees both when they start and as they continue to grow with us.
Performance Marketing Manager Aftership LtdPerformance Marketing ManagerBoston, MA$102,000–$162,500 / yearpointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-scroll-anchor="false" data-testid="conversation-turn-40" data-turn="assistant" data-turn-id="request-WEB:4bff71bb-46bc-4969-b511-6dd1a87bd1a0-21" data-turn-id-container="request-WEB:4bff71bb-46bc-4969-b511-6dd1a87bd1a0-21">. Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness.
Senior Product Marketing Manager Beacon Biosignals IncSenior Product Marketing ManagerBoston, MARemoteBeacons Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients.
eCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerBoston, MA$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Senior Product Marketing Manager FormlabsSenior Product Marketing ManagerSomerville, MA$110,000–$140,000 / yearYou will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.
K12 Product Marketing Manager (hybrid) US Publishing JobsK12 Product Marketing Manager (hybrid)Boston, MassachusettsThey will partner closely with marketing and sales leadership, product management, and other cross-functional stakeholders to align business objectives, support product development, and execute impactful go-to-market initiatives that drive growth and market adoption. As Manager of Product Marketing for the K-12 portfolio, this person will lead product marketing strategy across a range of solutions while managing and mentoring a small team of product marketing professionals.
NewMarketing - Wholesale Marketing Manager C & J Clark International LtdMarketing - Wholesale Marketing ManagerNeedham Heights, MADevelop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
Product Marketing Manager AcuityMD IncProduct Marketing ManagerBoston, MA$150,000–$180,000 / yearYou will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care.
Marketing Manager, MarketStreet WS DevelopmentMarketing Manager, MarketStreetLynnfield, MARelationship builder : Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build brand awareness and engagement with key stakeholders on behalf of Marketstreet Lynnfield. The Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events, PR, and managing owned media channels including social media, website, e-mail and our newly-launched Loyalty program, MarketStreet Insider .
Senior Growth Marketing Manager FormlabsSenior Growth Marketing ManagerSomerville, MA$125,000–$180,000 / yearWork closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product. We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.
Content Marketing Manager FormlabsContent Marketing ManagerSomerville, MA$85,000–$120,000 / yearAs our Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets — from high-impact case studies to video stories — that appeal to our diverse audience of engineers, designers, and innovators. Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales.
Regional Marketing Manager for China, TWN and ASEAN Axcelis Technologies IncRegional Marketing Manager for China, TWN and ASEANBeverly, MA$113,550.40–$170,325.60 / yearReporting to the lead Regional Marketing Manager for the region, this role supports the China, Taiwan, Singapore and Malaysia regional marketing strategy in close collaboration with local account managers to drive market share growth, improve customer satisfaction, and anticipate future market needs. The position is a major contributor in developing go‑to‑market strategies across assigned Axcelis product lines, leads frontline technical marketing engagements with customers, and translates voice‑of‑customer insights into clear guidance for product development teams.
Marketing Manager Davidson Hospitality GroupMarketing ManagerCambridge, Massachusetts$70,000–$80,000A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company's heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.
Product Marketing Manager State Street CorpProduct Marketing ManagerBurlington, MA$80,000–$140,000 / yearCreate and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients.
Product Marketing Manager AcuityMDProduct Marketing ManagerBoston, MA$140,000–$180,000 / yearYou will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care.
Marketing Manager, Instrumentation Hologic IncMarketing Manager, InstrumentationMarlborough, MA$110,900–$173,600 / yearThe ideal candidate brings deep experience in campaign strategy and execution, agency partnership management, and cross‑functional collaboration, with a proven ability to align stakeholders across marketing, sales, medical, and other commercial functions. Reflect on and translate current clinical guidelines into appropriate sales and marketing messaging that will influence healthcare professionals' behavior and perspective as it relates to the value proposition of our product portfolio in the overall management of positive patient outcomes.
Senior Events Marketing Manager Xometry IncSenior Events Marketing ManagerWaltham, MA$140,000–$175,000 / yearWe're seeking a strategic and results-driven Marketing Manager to play a critical part in driving awareness, lead generation, and engagement with prospects and customers across key verticals like aerospace, medical, automotive, and industrial manufacturing. The estimated base salary range for new hires into this role is $140,000-$175,000 annually, depending on factors such as job-related skills, relevant experience, and location.
Product Marketing Manager Flexcompute Inc.Product Marketing ManagerWatertown, MAWe are looking for a Product Marketing Manager to play a central role in shaping product narratives, supporting launches, and enabling sales, while working closely with development and engineering to deeply understand the underlying physics, workflows, and customer challenges. Our products are utilized by companies in designing and optimizing technology products, with applications ranging from designing airplanes and cars to wind turbines and quantum computing chips.
Growth Marketing Manager, Performance & Social CloudZeroGrowth Marketing Manager, Performance & SocialBoston, MassachusettsWork daily across our GTM stack: HubSpot, Clay, Common Room, 6sense, Salesforce, Google Analytics, Google Tag Manager, Scrunch, and Ahrefs, and improve workflows, automation, and data quality throughout. You'll set the strategy, run the experiments, and own performance, social, and PR results, working alongside a strong bench of growth peers, with room to grow scope as you prove impact.
Product Marketing Manager Aspen Aerogels IncProduct Marketing ManagerNorthborough, MA$140,000–$160,000 / yearCreate high-quality sales and marketing content, including product and application one-pagers, sales decks, customer-facing presentations, battlecards, objection-handling guides, FAQs, case studies, proof-point summaries, launch materials, website copy, email content, and event messaging. The ideal candidate is a strong B2B product marketer who can understand complex technical products, turn them into simple customer-facing messages, and create the tools our sales and business development teams need to win.
Product Marketing Manager, Exposure Management (Hybrid/Columbia MD or Boston MA) TenableProduct Marketing Manager, Exposure Management (Hybrid/Columbia MD or Boston MA)Boston, MassachusettsTenable is seeking a Product Marketing Manager to help drive our exposure management capabilities, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market. Strong technical understanding of cybersecurity markets and technologies and innovations in these markets, with the ability to translate technical concepts into compelling marketing content.
Push and SMS Marketing Manager WayfairPush and SMS Marketing ManagerBoston, MARemote$121,000–$137,500 / yearCross-Functional Collaboration: Manage relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Data Science, and Data Engineering, and be a visible team lead among the broader Marketing organization. Extensive track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, effectively communicating those ideas to team members or stakeholders, and the ability to motivate them to turn the ideas into reality.
Lifecycle Marketing Manager WayfairLifecycle Marketing ManagerBoston, MARemote$121,000–$137,500 / yearCross-Functional Collaboration: Manage relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Data Science, and Data Engineering, and be a visible team lead among the broader Marketing organization. Extensive track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, effectively communicating those ideas to team members or stakeholders, and the ability to motivate them to turn the ideas into reality.
Portfolio Value Marketing Manager LivaNova PlcPortfolio Value Marketing ManagerBoston, MARemote$125,000–$170,000 / yearThe Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer-centric, value-based engagement with hospitals and health systems. Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
Marketing Manager, Law Enforcement AxonMarketing Manager, Law EnforcementBoston, MA$112,500–$180,000 / yearAs a Marketing Manager supporting state and local law enforcement, you'll be responsible for supporting sales team requests, partnering with the events team on key events, and planning and executing targeted campaigns that reach police departments across the U.S. You'll own messaging, content development, demand generation, and field marketing to strengthen Axon's presence in our core market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors.
Marketing Manager, North American Hospital Zoll Data Systems, Inc.Marketing Manager, North American HospitalChelmsford, MARemote$85,200–$127,700 / yearThe Marketing Manager will work closely with Sales, Global Product Management and other key cross-functional teams to align on key business objectives and ultimately deliver on initiatives that ensure product and commercial team success. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.
Technical Product Marketing Manager KetryxTechnical Product Marketing ManagerBoston, MassachusettsKeywords: Technical product marketing, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering. You’ll work cross-functionally with Product, Solutions Engineering, and Sales to ensure every asset we produce reinforces our position as the category-defining platform for validated AI in regulated development and that customer insight consistently informs what we build and how we bring it to the market.
Product Marketing Manager, Workspace Security Check Point Software Technologies LtdProduct Marketing Manager, Workspace SecurityMA$2,020–$2,024You'll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies.
Marketing Manager, North American Hospital ZOLL MedicalMarketing Manager, North American HospitalChelmsford, MassachusettsRemoteThe Marketing Manager will work closely with Sales, Global Product Management and other key cross-functional teams to align on key business objectives and ultimately deliver on initiatives that ensure product and commercial team success. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.
Technical Content Marketing Manager FormlabsTechnical Content Marketing ManagerSomerville, MA$115,000–$145,000 / yearAs our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing.
Senior Product Marketing Manager Ahrefs Pte LtdSenior Product Marketing ManagerActon, MAIn 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.