Lead product marketing and go-to-market alignment in partnership with Product, Alliances, Sales, and Finance, supporting product adoption, customer expansion, long-term value realization, enterprise cloud software pricing, partner pricing, tiered services, support models, packaging, bundling, and competitive differentiation. Serve as a highly visible external voice and product evangelist for Elixir, leading public relations, media engagement, customer and partner storytelling, speaking opportunities, industry events, and market-facing communications that build brand credibility, strengthen category leadership, and increase awareness of Elixir's products, value proposition, and market perspective.