Morrisville, NC30+ days ago
What Youll Do: Shape Our Voice & Campaign Strategy • Develop and own a cohesive messaging framework for Sensus Gas solutions • Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture • Measure and optimize campaign performance, focusing on what truly drives results Drive Account-Based Marketing (ABM) • Design and execute targeted ABM programs for high-value accounts • Leverage insights and data to deliver personalized, high-impact messaging • Partner closely with sales to align marketing efforts with account strategies Own Our Digital Presence • Manage and optimize gas-related content across our website • Lead SEO and emerging Generative Engine Optimization (GEO) strategies • Ensure alignment and consistency across Sensus and enterprise branding Lead Events & Media Engagement • Own strategy and execution for key industry events • Identify and secure speaking opportunities; manage content development • Build relationships with industry media and drive positive coverage Build a Scalable Content Engine • Create and operationalize a sustainable content development process • Drive production of high-quality thought leadership and technical content • Manage the full lifecycle of marketing assets-from creation to distribution Stay Ahead of the Curve • Monitor trends, tools, and best practices in B2B marketing • Continuously refine programs based on data, insights, and competitive intelligence What Youll Bring: • 5 plus years of experience in B2B marketing or marketing communications • Proven success developing and executing integrated marketing campaigns • Experience with Account-Based Marketing (ABM) strongly preferred • Strong project management skills and ability to manage multiple priorities • Excellent communication skills-both strategic and detail-oriented • Analytical mindset with the ability to translate data into action • Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce) • Familiarity with SEO/GEO and website content management • Experience in events, PR, or media relations is an asset • A collaborative approach and comfort working in a matrixed organization #LI-JO2 Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities.