As the primary marketing lead for the US, you will partner closely with regional counterparts, as well as Central Marketing, Sales, Product, CRM/CVM, Analytics, WebOps , and Compliance teams to drive sustainable growth across acquisition, activation, retention, and lifetime value. This role is accountable for orchestrating integrated campaigns, platform and website enhancements, and client communications that strengthen market positioning, improve customer experience, and deliver measurable commercial outcomes in a highly regulated environment.