Marketing Manager Accentuate StaffingMarketing ManagerRaleigh, NC$122,000–$140,000 / yearFull timeThe ideal candidate will bring proven experience within a financial institution environment (bank, credit union, fintech, or related financial services organization) and understand how to leverage marketing strategies to drive membership growth, product adoption, customer engagement, and business results. This position partners closely with executive leadership, creative teams, product teams, and business leaders to translate strategic objectives into measurable marketing programs.
Marketing Analyst Accentuate StaffingMarketing AnalystDurham, NC$33.75–$33.75 / hourFull timeThis role will play a key part in analyzing business data, maintaining critical databases, supporting proposal processes, and delivering actionable insights that drive decision-making. The ideal candidate is comfortable working with structured data, creating reports and visualizations, and collaborating with cross-functional teams in a fast-paced environment.
NewTerritory Sales Manager Tri-Lift Industries IncTerritory Sales ManagerGarner, NC$50,000–$75,000 / yearSales Execution – Based on direction established by customer marketing and the Corporate Sales Manager, executes sales contacts based on campaign requirements, sales leads, and other sales execution requirements. The Territory Sales Manager will act as a consultant to clients offering a variety of solutions, in all cases helping them connect with their customers to build loyalty and grow revenue – it’s a critical part of our own customer satisfaction strategy.
Regional Marketing Field Coordinator Lennar HomesRegional Marketing Field CoordinatorMorrisville, NCFull timeLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives.
Sr. Product Marketing Manager, Analytics Portfolio Pendo.io IncSr. Product Marketing Manager, Analytics PortfolioNC$145,400–$175,000 / yearPendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
NeweCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerRaleigh, NC$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Commercial Marketing Manager Teleflex IncCommercial Marketing ManagerMorrisville, NCFrom technically advanced vascular access devices - including central venous and arterial catheters, PICCs, and sheath introducers with antimicrobial protection-to life-saving intraosseous access systems and hemostatic technologies used by hospitals, EMS, and military teams worldwide, our portfolio embodies precision, reliability, and performance. Vascular & Emergency Medicine - Built on a legacy of innovation and clinical excellence, the Vascular & Emergency Medicine business at Teleflex develops and delivers advanced medical technologies that empower clinicians to help improve patient outcomes and optimize healthcare efficiency.
Marketing Manager Entry Level AcquireMarketing Manager Entry LevelRaleigh, North CarolinaActively engage and work face-to-face with potential and existing customers on behalf of our clients to uphold brand reputation. If you have had experience in retail, hospitality, sales, or other related industries, we encourage you to apply as we value the skills acquired in these fields!
Principal Developer Marketing Manager Zp Group LlcPrincipal Developer Marketing ManagerRALEIGH, NCRemote$225,000–$250,000 / yearQualifications of the Principal Developer Marketing Manager: 7+ years of proven experience in product marketing, developer relations, technical content in data infrastructure, developer tools, or connectivity platforms. The Principal Developer Marketing Manager role will be responsible for positioning and messaging for developer facing products and building and maintaining a competitive differentiation framework.
NewTransactions Special Projects BD & Marketing Manager DLA Piper LLP (US)Transactions Special Projects BD & Marketing ManagerRaleigh, NC$129,808–$197,799 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions Special Projects BD & Marketing Manager, working in collaboration with and in support of the firm's strategic initiatives, is part of our Business Development and Marketing team, which works closely with BD & Marketing leadership and partners on strategic growth initiatives.
Growth Marketing Manager BuildOpsGrowth Marketing ManagerRaleigh, NCYou'll be responsible for driving efficient, scalable growth across the full funnel-owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. We're looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search.
Customer Marketing Manager BuildOpsCustomer Marketing ManagerRaleigh, NC$80,000–$100,000 / yearAs a Customer Marketing Manager, you will play a pivotal role within Product Marketing by building the customer advocacy engine that turns real customer outcomes into references, referrals, reviews, stories, and advisory engagement that strengthen how BuildOps wins in the market. Director, Product Marketing, this role is ideal for a strong operator-builder who can work with little day-to-day oversight, solve problems independently, and build scalable systems that make customer proof a strategic advantage across go-to-market motions.
Segment Marketing Manager RELX Group plcSegment Marketing ManagerRaleigh, NC$78,800–$131,300 / yearThis role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services. Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
Marketing Manager Carolina Theatre of DurhamMarketing ManagerDurham, NCCarolina Theatre of Durham, Inc. is a 501(c)(3) nonprofit organization that manages the City-owned Carolina Theatre complex, including the 1,100-seat historic Fletcher Hall and two cinemas which screen independent films, as well as festivals and retrospectives, 365 days per year and up to 3,500 screenings per year. The Marketing Manager is responsible for overseeing the day-to-day operations of the Marketing Department and ensuring the successful execution of marketing campaigns that support audience growth, ticket sales, membership, fundraising, and other organizational goals across the Carolina Theatre's diverse portfolio of programs and initiatives.
Marketing Manager LancesoftMarketing ManagerRaleigh, NC$55we're not just promoting the latest life-saving products;we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals! This position will collaborate with relevant upstream product managers/upstream marketing, regional marketing and sales teams, R&D, as well as other internal and external partners for the overall connectivity portfolio and strategy.
Marketing Manager Beazer Homes USA IncMarketing ManagerRaleigh, NCManages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience. Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.
Senior Technical Product Marketing Manager Boston or Durham Commercetools GmbHSenior Technical Product Marketing Manager Boston or DurhamDurham, NCAs our Senior Technical Product Marketing Manager, you'll support the Product Marketing team by leading cohesive narratives and go-to-market strategies across the commercetools Platform, add-on capabilities, and ecosystem enablers, highlighting business and technical value for multiple audiences. You will be creative in explaining complex technical concepts to a breadth of personas with various technical aptitude levels, analytical in using available data and research to determine positioning and messaging that resonates, and communicative in leveraging internal knowledge bases to understand our product offering fully.
Account Based Marketing Manager Relay, IncAccount Based Marketing ManagerRaleigh, NCThis includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.
Product Marketing Manager - Value Based Care athenahealth IncProduct Marketing Manager - Value Based CareNC$95,000–$161,000 / yearYou will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale. You will develop a strong understanding of the Value Based Care capabilities and its target audiences, applying this knowledge to train commercial teams, inform market and competitive intelligence, and support marketing programs and campaigns.
Product Marketing, Manager athenahealth IncProduct Marketing, ManagerNC$95,000–$161,000 / yearYou will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients - powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Portfolio Marketing Manager - Seed Applied Technologies, US UPL LtdPortfolio Marketing Manager - Seed Applied Technologies, USNCabout upl: UPL (NSE: UPL & BSE: 512070, LSE: UPLL) is focused on emerging as a premier global provider of total crop solutions designed to secure the world's long-term food supply. Additionally they will also be responsible for maintaining and establishing key end use market relationships and provide marketing direction and support to the sales team in support of achieving set product goals.
Content Marketing Manager ReFibuy, Inc.Content Marketing ManagerRaleigh, NCRemoteWe built ReFiBuy from the ground up as an AI-native, closed-loop platform — our Commerce Intelligence Engine ingests catalogs at the SKU level, evaluates how agentic engines interpret each product, enriches the gaps, distributes optimized data back to the engines, and monitors performance over time. We exist to help commerce teams compete and win in a world where AI shopping agents — ChatGPT, Perplexity, Gemini, Copilot, Claude, and whatever ships next month — increasingly decide what gets discovered, recommended, and purchased.
NewOmnichannel marketing manager GSK plcOmnichannel marketing managerDurham, NCApply a performance-focused approach to campaign management - establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25-30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
Marketing Manager, Central Fill Becton Dickinson Medical DevicesMarketing Manager, Central FillDurham, North CarolinaIt takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance.
NewSenior Product Marketing Manager, FlashBlade Pure StorageSenior Product Marketing Manager, FlashBladeRaleigh, NC$146,000–$219,000 / yearHigh-Impact Content Creation: Develop a suite of high-conversion marketing assets—including whitepapers, presentations, and web copy—that empower the sales team to shorten deal cycles and land enterprise accounts. Cross-Functional Leadership: A track record of leading successful product launches by building strong relationships and influencing stakeholders across Product Management, Sales, and Corporate Communications.
Senior Product Marketing Manager - AI Core Services Tanium IncSenior Product Marketing Manager - AI Core ServicesNC$131,000–$201,000 / yearThis role goes beyond traditional product marketing; you will act as a true voice of the customer, engaging directly with users and the market to inform messaging, influence product direction, and build credibility in a rapidly evolving AI landscape. This position follows the Company's hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.
Revenue Marketing Manager Real Magic LLCRevenue Marketing ManagerRaleigh, NCOur five core values guide everything we do, and we look for teammates who embody the traits that make those values come to life: Creating Magic You have the persistence and grit to turn ambitious ideas into remarkable outcomes. Employee-led groups (run club, disc golf club, and book club, just to name a few) that bring employees with similar hobbies and interests together to inspire and build relationships.
Marketing Manager - 05276 Coastal Credit UnionMarketing Manager - 05276Raleigh, NCFull timeReporting to the VP of Marketing, this role oversees daily marketing and digital operations, leads integrated campaigns, optimizes online platforms, and leverages data to guide decision-making. Manage and leverage the customer data platform (CDP) and other marketing technology to support data-driven marketing strategies, segmentation, and marketing automation for improved targeting and outcomes.
NewSenior Product Marketing Manager - AI WalkMeSenior Product Marketing Manager - AIRaleigh, NC$175,000–$205,000 / yearAs the Senior Product Marketing Manager for AI, you will be responsible for driving the go-to-market strategy and positioning of WalkMe's generative and agentic AI capabilities, developing differentiated programs, packaging, and messaging that resonates with customers, analysts, and partners. Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution.
NewTechnical CX Marketing Manager Everpure, IncTechnical CX Marketing ManagerRaleigh, NC$122,000–$230,000 / yearOrchestrate CX Sales Enablement & GTM Assets: Design, build, and deploy high-impact technical sales tools-including deep-dive solution briefs, tactical competitive battlecards, architectural blueprints, and use-case playbooks-to equip field teams with bulletproof objection-handling techniques. Technical Marketing & Engineering Fluency: Proven experience leading technical marketing, product marketing, or solutions engineering strategies within the enterprise storage, multi-cloud (AWS, Azure), or container virtualization (Kubernetes, VMware, OpenShift) domains.
Global Marketing Manager - Industrial OE Mann+Hummel GmbHGlobal Marketing Manager - Industrial OERaleigh, NCServe as a key marketing interface across departments globally, collaborating closely with Category Managers, Sales, Product Management, Engineering, and other stakeholders-particularly for new product launches. The Marketing Manager for the Industry Business Unit is responsible for developing and executing industry-specific marketing strategies that drive awareness, demand, and revenue growth.
Customer Experience, Product Marketing Manager, Cisco IQ Cisco Systems IncCustomer Experience, Product Marketing Manager, Cisco IQNC$196,000–$247,000 / yearFor quota-based incentive pay, Cisco typically pays as follows: 75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference.
Category Marketing Manager First Quality Enterprises IncCategory Marketing ManagerNCPartners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU's to translate into key tactics/timelines/priorities to achieve short/mid/long term goals. Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
District Marketing Manager- East Region AramarkDistrict Marketing Manager- East RegionMorrisville, NCStrategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction. Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
Sr. Product Marketing Manager NetApp IncSr. Product Marketing ManagerMorrisville, NC$175,000–$205,000 / yearAs the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSUs), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.
Marketing Manager Beazer HomesMarketing ManagerRaleigh, North CarolinaManages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience. Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.
Marketing Manager HA Bioventus IncMarketing Manager HADurham, NCThe Marketing Manager is responsible for driving the execution of short- and mid term marketing strategies for the U.S. Knee Osteoarthritis portfolio, with primary ownership of the HA brand's promotional initiatives. Manage relationships and collaboration with marketing partners and external vendors to ensure successful program execution.
NewSegment Marketing Manager RELXSegment Marketing ManagerRaleigh, NC$78,800–$131,300 / yearOur purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.
NewManager, Member Marketing & Sales Support Blue Cross and Blue Shield of North CarolinaManager, Member Marketing & Sales SupportDurham, NC$118,691–$189,906 / yearThe Manager, Member Marketing & Sales Support is responsible for planning and executing member-facing marketing programs that drive onboarding, engagement, retention, and healthcare program adoption, while also delivering marketing support for Sales and distribution partners. Competitor Analysis, Customer Acquisition Strategy, Demand Generation, Direct Marketing, Identifying Opportunities, Lead Generation, Marketing, Marketing Strategies, Market Research, Performance Metrics, Sales Process, Stakeholder Management, Strategic Planning_____________________________________________________________________.
Senior Product Marketing Manager, FlashBlade Everpure, IncSenior Product Marketing Manager, FlashBladeRaleigh, NC$146,000–$219,000 / yearHigh-Impact Content Creation: Develop a suite of high-conversion marketing assets-including whitepapers, presentations, and web copy-that empower the sales team to shorten deal cycles and land enterprise accounts. Cross-Functional Leadership: A track record of leading successful product launches by building strong relationships and influencing stakeholders across Product Management, Sales, and Corporate Communications.
Principal Product Marketing Manager Circle Internet Financial LLCPrincipal Product Marketing ManagerNC$185,000–$237,500 / yearIn this role, you'll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Senior Product Marketing Manager ServiceTrade, IncSenior Product Marketing ManagerDurham, NCOn the Product Marketing team, you'll have the opportunity to step into a team that values creativity, curiosity, intelligence, and ownership-and you'll have the opportunity to craft messaging for highly engaged audiences, launch impactful new features-including AI-powered capabilities-partner closely with a high-performing Product organization, and see your work directly influence customer adoption, sales success, and company growth. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.
Segment Marketing Manager LexisNexisSegment Marketing ManagerRaleigh, North CarolinaThis role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services. Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
NewMarketing Manager John Wiley & Sons IncMarketing ManagerNCAbout the Role: This is a unique opportunity for an experienced marketing professional to create and manage strategies and implement tactics that showcase the value of Wiley's courseware products for the higher education chemistry and business markets. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
NewField Marketing Manager Aledade IncField Marketing ManagerDurham, NCThis role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.
Product Marketing Manager, Managed Markets Zoll Data Systems, Inc.Product Marketing Manager, Managed MarketsNCRemote$125,000–$135,000 / yearCollaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers. As a valued member of our US Product Marketing Team this individual supports and leads projects in the management of Cardiac Management Solutions (CMS) marketing and product efforts in conjunction with ZOLL CMS Marketing leadership.
Customer Marketing Manager Momentus TechnologiesCustomer Marketing ManagerRaleigh, NCPartner with Sales and CS on upsell and cross-sell plays, developing the messaging, assets, and sequences needed to support them - and holding yourself accountable to the pipeline and revenue they generate. Momentus technology powers top shows around the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique venues.
Senior Integrated Marketing Manager Pure Storage IncSenior Integrated Marketing ManagerRaleigh, NC$146,000–$219,000 / yearTHE ROLE As a Senior Integrated Marketing Manager, you will be the architect of the end-to-end customer journey, developing and orchestrating integrated GTM journeys and campaigns, and leading a cross-functional team to drive brand awareness, customer engagement, pipeline progression, and revenue growth. WHAT YOU'LL DO Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences.
Business Professional - Marketing Mgr MindlanceBusiness Professional - Marketing MgrMorrisville, NCThermo Fisher Scientific is seeking a data-driven Marketing Analytics Manager to lead the development of scalable marketing analytics capabilities across our MarTech ecosystem. The ideal candidate will bridge marketing, data engineering, and business stakeholders to drive measurable growth through high-quality data, actionable insights, and optimized marketing operations.
Digital Marketing Manager Schneider Electric SEDigital Marketing ManagerRaleigh, NCKey Responsibilities Define and deliver digital marketing plans that directly support business priorities and revenue growth targets Orchestrate multi-channel marketing initiatives across paid media, search, email, virtual events and other digital platforms to maximize reach and engagement Build and execute audience-centric campaigns designed to guide prospects from initial awareness through conversion Oversee day-to-day management of paid and non-paid media across digital platforms and marketing automation tools, ensuring strong performance against efficiency and pipeline goals Introduce structured testing (e.g. The ideal candidate brings a balance of strategic thinking and "hands-on-keyboard" experience; someone who can interpret performance data, make informed decisions quickly and translate insights into impactful marketing actions.