Test & Learn Roadmap: Design, execute, and document a structured, continuous A/B and multivariate testing strategy across subject lines, preview text, SMS send times, copy hooks, promotional offers, frequency, and click-to-open drivers. Automated Flows: Audit, build, optimize, and scale automated lifecycle customer journeys in Klaviyo (e.g., Welcome series, Abandoned Cart/Checkout, Browse Abandonment, Post-Purchase & Cross-Sell, Replenishment/Restock alerts, Winbacks, and Sunset policies).