In collaboration with the performance marketing team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for the Automation and Controls portfolio to strengthen business investments and marketing impact. Coordinates the development of high quality, consistent and customer-focused marketing assets (sales content, sample kits, proposal support documents, and digital assets) working closely with the performance marketing and product management teams; maintains current materials in approved systems such as the digital asset management platform and Salesforce to ensure high utilization.