7+ years in B2B or B2B2C marketing, with depth in lifecycle and product marketing Experience marketing a product that partners offer to their own customers, communicating with both business decision-makers and consumers A track record of building pipeline for a sales team Experience building segmented lifecycle email programs at scale, from audience strategy through deliverability Nice to have: rental housing, proptech, or adjacent fintech/insurance experience Exceptional writer/editor - can turn complex product and policy detail into simple, credible copy Comfortable building in a small, fast-moving team Experience partnering closely with sales, partnerships, product, legal/compliance, CX Strong judgment on regulated or reputationally sensitive communications. All external marketing and partner communications running through one owner (you), with a single review process that includes Legal & Compliance Core narrative, product messaging, and audience segmentation documented and in consistent use Partner onboarding and ongoing partner programs live First version of a leasing team training kit shipped, with product information sheets and FAQs approved by Legal & Compliance, so on-site teams can offer Greenlight consistently Baseline metrics in place for adoption, engagement, and pipeline.