Familiarity with the Intuit ecosystem (QuickBooks, payroll, Money) or relevant competitive landscape knowledge - fintech/payments (PayPal, Block/Square, Chime, Bill.com, Brex, Ramp) for the Money role, or HCM/payroll (ADP, Gusto, Rippling, Paychex, Deel) for the WFS role. Partner with Product Marketing to align brand campaigns with product launch moments, and to correct funnel-stage imbalances (e.g., for WFS, ensuring bottom-of-funnel messaging still converts on payroll intent alongside HCM awareness; for Money, ensuring conversion messaging keeps pace with awareness building).