div class="content">We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
Requirements- 4+ years in eCommerce marketing. Campaigns & Promotions
- Plan monthly promotions and product launches.
What makes this role unique: Deep data immersion - you"ll report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision Cross-functional influence without direct reports - you"ll coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority Competitive intelligence - benchmark against competitors" content offerings and UX/UI strategies to identify differentiation opportunities Startup speed, Amazon scale - rapid experimentation, testing, and iteration culture with the resources of a global entertainment platform You"ll thrive here if you: Balance creativity with analytics and agility with operational discipline Are both an idea generator and a builder who executes hands-on Can dive deep into data, then step back to communicate strategic implications Have 4+ years of marketing experience with a strong track record in engagement/retention Are proficient in Excel or Tableau for data manipulation and analysis Key job responsibilities Drive data-driven reporting & insights - Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership Own churn reduction programs - Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives Own the engagement & retention strategy - Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America Lead cross-functional coordination - Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes Build a culture of experimentation powered by AI & automation - Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels Ensure customer obsession across touchpoints - Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors" content and UX strategies, and bring customer insights back to the country team A day in the life Day-to-day, you will: Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies Data & Reporting: Own KPI engagement reporting, analyze customer behavior, and present performance metrics to senior leadership Cross-Team Coordination: Align engagement activities across Central Marketing Team, Programming, Fuse, Product, Payments, Marketplace, and LRD/Fire TV Customer Obsession: Own QA of all customer-facing communications, and bring customer insights to the country team About the team We"re a small, high-performing team with an outsized impact - and we play to win. This isn"t a traditional marketing role - it"s a strategic operator position that blends data analytics, cross-functional program management, and customer-centric marketing in one of Prime Video"s fastest-growing regions.