Lennar CorporationRegional Sr Integrated Marketing Specialist Lennar CorporationRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearmarketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
ECLARONewSales and Marketing Intern ECLAROSales and Marketing InternHunt Valley, MDCompetitive Insights:Conduct competitive analysis to identify leading carriers and their approaches in Supplemental Health, Participant Accident, and Business Travel Accident (BTA). Marketing Campaigns & Events:Support development and execution of marketing campaigns to promote Business Travel, Participant Accident, and Supplemental Health products.
Jazz PharmaceuticalsNewRegional Sales Manager, Sleep – Mid-Atlantic Territory Jazz PharmaceuticalsRegional Sales Manager, Sleep – Mid-Atlantic TerritoryBaltimore, MDRemote$176,800–$265,200 / yearThe successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan. The Regional Sales Manager is responsible, through his/her regional sales force, for the compliant promotion of Jazz Pharmaceutical’s products to physicians and other health care providers within the geographic region.
MarvinNewField Marketing Supervisor MarvinField Marketing SupervisorBaltimore, MD$75,000–$100,000Highlights of your role: Manage the relationships with our retail partnerships, leading the staffing, training, and supervision of Brand Ambassador employees and representing the organization at shows, events, and in store at retail locations to generate qualified leads for design consultations. We’re looking for a Field Marketing Supervisor who is a natural leader, passionate about mentoring teams, and experienced in event marketing and/or retail environments.
PotomacNewSales Desk Manager PotomacSales Desk ManagerBethesda, MDThe Director of Internal Sales is responsible for building, developing, and leading a high-performing internal sales team that supports national distribution across mutual funds, ETFs, and SMAs. The ideal candidate has successfully led internal wholesalers before and understands how daily activity translates into advisor meetings, pipeline development, and measurable asset growth.
Daiichi Sankyo, Inc.Oncology Territory Manager, Lung - Baltimore Daiichi Sankyo, Inc.Oncology Territory Manager, Lung - BaltimoreBaltimore, MD$146,400–$219,600 / yearFull timeApplying knowledge of the healthcare industry, trends, applicable laws and regulations, market conditions, and the market access environment (including but not limited to pharmacy economics, payer reimbursement landscape, and patient flow/influence between academic institutions, hospitals, and community practices). With a legacy of innovation since 1899, a presence in more than 30 countries, and more than 19,000 employees, we are advancing breakthrough therapies in oncology, cardiovascular disease, rare diseases, and immune disorders.
Constellation EnergyNewPrincipal Technical Sales Manager - Federal Engineer Projects Constellation EnergyPrincipal Technical Sales Manager - Federal Engineer ProjectsLaurel, MD$127,800–$142,000The Technical Sales Manager (TSM) provides building-systems knowledge & development/design expertise in support of sales efforts for Energy Efficiency focused Infrastructure Renewal and Building Upgrade & Improvement projects. Bachelor's degree in Mechanical Engineering and 8-years of project development or sales engineering experience developing facilities-based or building infrastructure projects or equivalent combination of education and relevant experience.
Vaco LLCNewSenior Finance Manager Vaco LLCSenior Finance ManagerBethesda, MD$125–$150Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
Kelly Generator & Equipment IncNewSales Manager - Rentals Kelly Generator & Equipment IncSales Manager - RentalsAnnapolis, MD$105,000–$185,000 / yearThis role centers on developing deep relationships with contractors and facility managers, ensuring we are the “first call” for both planned projects and emergency outages. Operational Steady-Hand: A leader who can navigate a team through technical challenges and reorganization without losing sight of monthly targets.
Staples, Inc.Store Manager Staples, Inc.Store ManagerRiverdale, MDYou’ll make a visible impact as a retail leader and business professional in driving your stores community relationships, merchandise sales, technical services portfolio, print & marketing services, and business-to-business network. See Staples Inc Privacy Policy at https://careers.staples.com/en/global-privacy and SonicJobs Privacy Policy at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at https://www.sonicjobs.com/us/terms-conditions.
AxelonNewTerritory Manager AxelonTerritory ManagerAnnapolis, MD$1–$1 / hourProvide an approved fully insured vehicle, the insurance, fuel, and maintenance, and various technological tools necessary to successfully operate an assigned sales territory, including but not limited to designated mobile devices (tablets, iPad, and phones). Present products and services to existing and prospective customers using sample boards, product demo, and the mobile store.
Mattress FirmNewAssistant Store Manager Mattress FirmAssistant Store ManagerWashington, DC$56,000–$62,000The Assistant Store Manager assists the Senior Store Manager in driving company initiatives and achieving sales performance goals by coaching associates on selling practices and ensuring the execution of in-store merchandising in multiple store units. Assistant Store Managers will execute MFRM selling programs and support a seamless omnichannel experience to create a compelling and engaging environment that puts the customer at the center.
MSCNewKey Account Sales Consultant (Public Sector) MSCKey Account Sales Consultant (Public Sector)Lutherville Timonium, MD$49,685–$77,839 / yearKey Account Sales Consultant Public Sector (KPS) is critical to driving MSC's Public Sector market position and achieve revenue and profit growth within Public Sector Mid/Large Market customers ($200,000-$5,000,000 potential). With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions.
Sunbelt RentalsRegional Manager-Trench Safety-(Northeast) Sunbelt RentalsRegional Manager-Trench Safety-(Northeast)Elkridge, MD$124,677–$171,430.60 / yearAs a Regional Manager-Trench Safety, you will be responsible for ensuring the highest levels of effectiveness and efficiency within assigned territory by developing business and market strategies to drive growth and profitability, engage and motivate employees, ensure employees are in the right positions, provide sales leadership and maintain a high level of customer satisfaction. Lead Store Managers in maximizing profits with best possible fleet mix, pricing strategies, service/preventive maintenance programs, utilization, delivery and sharing of fleet between Profit Centers.
Pratum CompaniesRoaming Community Manager (Affordable Housing) Pratum CompaniesRoaming Community Manager (Affordable Housing)Baltimore, MD$55,000–$75,000 / yearFull timeThis role is exempt and has an anticipated annual pay range of $55k-75k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations. Strong operational, compliance and regulatory understanding, including deep HUD Project Based Section 8 programs and Low-Income Housing Tax Credit (LIHTC) familiarity and knowledge.
Spencer Gifts - Spirit HalloweenDistrict Sales Manager - Spirit Spencer Gifts - Spirit HalloweenDistrict Sales Manager - SpiritGarrison, MD$1,050–$1,075 / weekThe District Sales Manager is responsible for all aspects of the store operation (average 3 stores) including, sales, payroll recruiting, training, employee relations, expense control, shrink and all related functions. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders, setting up fixtures, lifting and moving up to 50 pounds.
Confidential DealershipPre-Owned Sales Manager Confidential DealershipPre-Owned Sales ManagerBel Air, MDFull timeUsed Car Sales Managers oversees monthly financial statements to ensure they are complete, accurate and submitted on time to upper management/dealership owners. Used Car Sales Managers explain the policies and procedures of the dealership to sales employees, follows up with employees to verify their understanding and compliance.
Lennar HomesRegional Sr Integrated Marketing Specialist Lennar HomesRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearFull timemarketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.
BrivoNewSr. Marketing Manager, Growth Marketing BrivoSr. Marketing Manager, Growth MarketingBethesda, MarylandYou will use effective marketing principles, tools, and tactics to serve the entire marketing team from building and executing our global demand generation strategy, reporting on marketing trends and campaign insights, and completing various other tasks to support sales and marketing. To keep our global teams connected and inspired, we provide a premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—ensuring you have everything you need to stay focused while building the future of security.
Rocket SoftwareSenior Solution & Customer Marketing Manager Rocket SoftwareSenior Solution & Customer Marketing ManagerAnnapolis, MDRemote$97,500–$131,625 / yearReporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for a new AI solution that enable IT teams at some of the world’s largest organizations to modernize their infrastructure. + Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.
FreightTAS LLCDomestic Marketing & Sales Executive Manager FreightTAS LLCDomestic Marketing & Sales Executive ManagerLinthicum Heights, MD$80,000–$120,000We are seeking a Marketing & Sales Executive Manager to lead new business development, strengthen commercial partnerships, and elevate the company’s brand across the Northeast and Mid-Atlantic markets. The company operates a modern Class-A distribution hub in the Belcamp region, supporting clients across life sciences, manufacturing, cosmetics, technology, defense, and related sectors.
Culta LLCWholesale Marketing Manager Culta LLCWholesale Marketing ManagerBethesda, MDSupport digital and menu-based marketing efforts for wholesale partners, ensuring accurate and optimized product listings, promotional visibility, and alignment with brand priorities across partner platforms (e.g., Dutchie, Weedmaps). Brand Asset & Partner Support: Ensure wholesale partners have all necessary assets to support CULTA brands, including sell sheets, product education materials, merchandising tools, and promotional assets.
Baltimore Aircoil Company, Inc.Product Marketing Manager – HVAC & Industrial Manufacturing Baltimore Aircoil Company, Inc.Product Marketing Manager – HVAC & Industrial ManufacturingJessup, MDFull timeThis role requires the ability to influence and build alignment with global product marketing, global and regional engineering, marketing communications, marketing programs and analytics, applications, warranty, business development, sales and aftermarket to achieve targeted growth and capture the value of our innovation. The Product Marketing Manager - Americas owns the offering portfolio in line with business strategies and leads the development of product and portfolio strategies across target markets for the Americas region.
Taste Buds Kitchen - HQCreative & Brand Marketing Manager Taste Buds Kitchen - HQCreative & Brand Marketing ManagerChester, MD$70,000–$85,000 / yearWebsite Narrative & Lifecycle Copywriting: Craft compelling, conversion-focused brand copy, core messaging, and creative hooks for our national site, franchise recruitment pages, and master template frameworks. Create turnkey toolkits (flyers, social, email, influencer outreach templates) so franchisees can execute high-performing local campaigns immediately.
W. R. GraceSr Marketing Manager, Consumable Goods (Columbia, MD, US, 21044) W. R. GraceSr Marketing Manager, Consumable Goods (Columbia, MD, US, 21044)Columbia, MD$139,510.40–$191,826.80 / yearWe provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
LV CollectiveLeasing & Marketing Manager | Landmark - College Park, MD LV CollectiveLeasing & Marketing Manager | Landmark - College Park, MDCollege Park, MDAs Leasing Manager you will work side by side with the Lease Up Specialist to assist on all aspects of the property including, hiring and managing team, leasing, marketing, administration and operations over the temporary leasing office during the course of the lease up and transition into operations. Your key goal in this position is to manage successful leasing velocity for through effective, cutting edge leasing and marketing strategies.
HCIJr. Sales and Marketing Associate HCIJr. Sales and Marketing AssociateEllicott City, MDRemoteThe Junior Sales & Marketing Associate is an entry-level role designed for individuals who want to build a career in sales, business development, and marketing within a fast-paced InsureTech environment. This position has a strong emphasis on sales, including lead generation, outreach, and pipeline development, while also supporting marketing initiatives that drive brand awareness and inbound opportunities.
Holistic IndustriesField Marketing Manager Holistic IndustriesField Marketing ManagerBaltimore, MD$65,000–$75,000 / yearThe Field Marketing Manager plays a key role in aligning sales and marketing efforts across the region by leading field activation, supporting brand education, and driving in-store success. Work closely with sales teams, retailers, and internal teams to expand brand presence.
Live! Casino and Hotel MarylandFood and Beverage Marketing Manager Live! Casino and Hotel MarylandFood and Beverage Marketing ManagerHanover, MarylandTranslate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales. Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
T. Rowe PriceSenior Marketing Manager- Institutional T. Rowe PriceSenior Marketing Manager- InstitutionalBaltimore, MD$110,000–$188,000 / yearWorking across Americas client coverage, in coordination with our dedicated Key Accounts team, the Marketing Manager will help to develop and execute an integrated go-to-market plan that strengthen retention, deepen strategic partnerships that aim to expand wallet share, and help the firm earn trusted-partner status with top institutional allocators. leveraging content available and developing a content strategy exclusive to this select audience; partnering with sales enablement to facilitate training, if needed; managing promotion and activation of client experiences and key events, like the firm’s Investment Development Program, a training program that is offered to the firm’s most prominent clients.
Early Morning Software, Inc.Early Morning Software, Inc. - VP of Sales & Marketing Early Morning Software, Inc.Early Morning Software, Inc. - VP of Sales & MarketingBaltimore, MDRemote$140,000–$210,000 / yearThis role explicitly targets state and local government (state agencies, cities/counties, and related procurement vehicles) and collaborates closely with the VP of Operations to ensure scalable processes, accurate forecasting, and aligned customer journeys. The VP of Sales & Marketing reports to the Chief Executive Officer (CEO) and will partner with the VP of Operations to accelerate revenue growth, expand public-sector footprint, and build a scalable, compliant go-to-market engine.
Edwards LifesciencesGroup Field Marketing Manager, THV Edwards LifesciencesGroup Field Marketing Manager, THVBaltimore, MD$145,000–$205,000 / yearEdwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. + Marketing Representation: Represent the marketing team and provide product expertise at local/regional presentations to diverse audiences.
Home Genius ExteriorsCanvassing Marketing Manager Home Genius ExteriorsCanvassing Marketing ManagerHyattsville, MD$70,000–$115,000As a Field Marketing Director in training, you'll be on the ground and in the trenches with your team, helping grow your territory, develop your crew, and close big personal wins. We are a dynamic company aiming to be nationwide by 2030, and we are looking for passionate and driven individuals to join our team and grow with us.
Crosby Marketing CommunicationsDigital Marketing Manager Crosby Marketing CommunicationsDigital Marketing ManagerAnnapolis, MD$55,000–$70,000 / yearWe’re looking for candidates with these qualifications: 2–4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement. Candidate must have 2-4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement.
Crosby Marketing CommunicationsPaid Search, Senior Digital Marketing Manager Crosby Marketing CommunicationsPaid Search, Senior Digital Marketing ManagerAnnapolis, MD$70,000–$90,000 / yearCrosby, one of the country’s leading independent communications firms, seeks a Paid Search, Senior Digital Marketing Manager to develop and manage multi-channel digital campaigns with a strong focus on paid search, performance media, and measurable outcomes. The ideal candidate brings deep expertise in search marketing, data-driven optimization, and digital analytics, with the ability to translate performance data into actionable insights for clients and internal teams.
IPG Dxtra IncNewSenior Manager, B2B Marketing IPG Dxtra IncSenior Manager, B2B MarketingBaltimore, MD$80,000–$95,000 / yearWhere an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.
Quinn EvansMarketing Manager Quinn EvansMarketing ManagerBaltimore, MD$86,000–$130,000 / yearThis includes both internally and externally, with clients and business partners through integrated marketing practices: leadership in client/contact relationship management practices; partnering with and coaching staff to develop winning proposals and client presentations; and. Provide marketing and BD training and development to professional staff related to seller-doer model (proactively coaching and mentoring on business networking and cultivating rewarding relationships) and participate in employee onboarding as required.
Kennedy Krieger InstituteMarketing Account Manager Kennedy Krieger InstituteMarketing Account ManagerBaltimore, MDThese plans may include tactics such as advertising, donor impact storytelling, high-visibility digital campaigns, direct response, website updates, donor newsletters, annual reports, social media campaigns, and integrated web marketing efforts. 4. Helps develop and direct marketing plans, donor engagement strategies, and multi-channel campaigns to generate sustainable donor and prospect response, as well as increase philanthropic contributions for both the Institute as a whole and specific programs, centers, and projects.
Collaborative Solutions for CommunitiesMarketing & Communications Manager Collaborative Solutions for CommunitiesMarketing & Communications ManagerWashington, DCYou will be our lead content creator and own the execution of CSC’s communications plan, managing the cadence of newsletters, social media, email campaigns, annual reports, and fundraising appeals that keep our community informed, inspired, and engaged. Craft and send digital and print communications for annual giving campaigns, including year-end appeals, Giving Tuesday, and day-of-giving campaigns.
MTM LLCAssistant Marketing Manager MTM LLCAssistant Marketing ManagerLaurel, MD$40,000Position Overview: The Director of Field Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts for our home remodeling services. This role will involve managing a team of field marketing representatives, coordinating with internal departments, and implementing creative campaigns to engage with our target audience effectively.
Dream VoyagesDigital Marketing Manager Dream VoyagesDigital Marketing ManagerBethesda, MarylandWe serve the luxury travel niche, curating journeys that embrace luxury and slow travel — savoring each moment, immersing in culture, and valuing quality over speed. We are currently seeking a Remote Digital Marketing Manager to implement digital online marketing.
Johnson, Mirmiran & Thompson, Inc.Strategic Marketing Manager – Water, Energy & Environment Johnson, Mirmiran & Thompson, Inc.Strategic Marketing Manager – Water, Energy & EnvironmentHunt Valley, MDFocus on Markets and Service Lines within the Water, Energy & Environment Business Line, including: Water/Wastewater; Water Resources; Natural & Cultural Resources; Resilience and Coastal Solutions; Ecological Restoration; Stream and Wetland Mitigation Banking; Energy Utilities. Johnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm with more than 2,800 professionals, providing a full range of multidisciplinary engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States.
AVI FoodsystemsMarketing Specialist (McDaniel College) AVI FoodsystemsMarketing Specialist (McDaniel College)Westminster, MDProviding comprehensive food services to numerous higher education institutions with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday. This role focuses on elevating the guest experience through engagement, event, and marketing activities that result in increased customer satisfaction, strengthened client relations and increased revenue growth.
HuntressDirector of Integrated Marketing HuntressDirector of Integrated MarketingColumbia, MDRemoteYou will lead a high-performing team of four Integrated Marketing Managers to architect and execute full-funnel strategies—focusing on market awareness, new business acquisition, and customer expansion across our diverse product suite. Founded in 2015 by former NSA cyber operators, Huntress protects all businesses—not just the 1%—with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application.
Campus ApartmentsAssistant Leasing & Marketing Manager Campus ApartmentsAssistant Leasing & Marketing ManagerWashington, DC, Washington, DCAssist with leasing in an effort to ensure full lease-up and maintenance of high occupancy levels; includes the mailing of renewal offers, logging of responses and management of property availability. Assist with the check-out process to ensure compliance with final account statement requirements; includes accepting keys for departing residents and performing inspections of vacated units.
Cengage GroupNewFaculty Marketing Manager: Demand Gen & Thought Leadership Cengage GroupFaculty Marketing Manager: Demand Gen & Thought LeadershipBaltimore, MD$58,300–$75,750 / yearYour responsibilities will include executing marketing campaigns, fostering thought leadership initiatives, and analyzing performance metrics. This role is crucial in driving awareness and engagement for Cengage's products through faculty demand marketing programs.
Urban OneSenior Manager/Director, Content Distribution & Marketing Urban OneSenior Manager/Director, Content Distribution & MarketingSilver Spring, Maryland$120,000–$160,000Salary Range: $120,000.00 To $160,000.00 AnnuallyJob Title: Senior Manager/Director, Content Distribution and MarketingDepartment:Marketing & Third Party SalesReports To: VP Content Distribution and MarketingFLSA Status: ExemptWork Location: Silver Spring, MD/New York, NY. Manager/Director will work cross-functionally with Ad Sales, Marketing, Finance, and Legal to maximize distribution value, strengthen affiliate relationships, and support the growth of the company’s content brands across domestic and international markets.
Maryland Science CenterMarketing Assistant Maryland Science CenterMarketing AssistantBaltimore, MD US, MD$41,860–$45,500 / yearThe Marketing Assistant plays a key role in supporting the marketing team through social media management, developing digital content and promotional materials, collaboratively planning and executing events, and handling a broad range of administrative tasks. Assist in managing all Maryland Science Center social media accounts through content creation, management, and analysis.
One Hour Heating & Air Conditioning of Mt AiryMarketing Administrator One Hour Heating & Air Conditioning of Mt AiryMarketing AdministratorMt Airy, MDMarketing Coordinator is responsible for the administration and reporting of company marketing efforts, websites, lead sources and promotions to ensure that marketing strategies are on track. Must have sufficient auditory functioning and visual acuity to operate computer‐aided call management hardware, software and communications equipment.
IonQ, Inc.Senior Product Marketing Director - Platform & Industry Narrative IonQ, Inc.Senior Product Marketing Director - Platform & Industry NarrativeCollege Park, MD$169,869–$221,514 / yearThis high-impact role sits at the intersection of product strategy, GTM execution, technical storytelling, and market education - and is ideal for a tech-forward, commercially-minded product marketing leader who thrives in emerging technologies and wants to play a key role in shaping how we define and lead a category. Orchestrate platform-level competitive intelligence and readiness, working across subject matter experts in each product domain to develop materials and objection-handling frameworks that clearly articulate "why the IonQ quantum platform delivers greater customer value" versus alternatives and point solutions.