Senior Product Marketing Manager - Verticals KlaviyoSenior Product Marketing Manager - VerticalsBoston, MA$116,000–$174,000 / yearIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Principal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteBoston, MARemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteBoston, MARemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Lead Product Marketing Manager - Enterprise KlaviyoLead Product Marketing Manager - EnterpriseBoston, MA$140,000–$210,000 / yearAs Lead, Product Marketing – Mid & Large Enterprise GTM, youll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyos credibility in the enterprise market. Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and whats resonating across marketing and the field to determine where to focus.
NewGlobal Pharma Marketing Manager Waters CorporationGlobal Pharma Marketing ManagerCambridge, MALead cross-functional planning and coordination of global marketing and enablement activities across channels, partnering with product, field marketing, sales, applications teams, and growth marketing to develop consistent messaging and ensure aligned execution. • Open and effective communication style, excellent public presentation skills, strong people skills, cross-organizational teamwork and the ability to interact with and influence the direction of key opinion leaders.
Manager, AI Marketing Orchestration, GTM Engineer SarnovaManager, AI Marketing Orchestration, GTM EngineerBoston, MAThis role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content.
Sales Assistant Manager Towne, Corwin and WeissnatSales Assistant ManagerWeston, MAFull timeThis is a test job with title as - Sales Assistant Manager
Supplier Marketing & Product Manager, Sensors Sager ElectronicsSupplier Marketing & Product Manager, SensorsNorwell, MA$100,800–$130,000 / yearHeadquartered in Middleborough, MA, Sager operates a national network of field sales representatives and power systems sales engineers, ten strategically located service centers, and a value-added Custom Solutions Center in Lewisville, TX. Grounded in over 135 years of innovation and service, Sager Electronics provides customers and suppliers a unique combination of operational excellence and innovative business solutions through its Distributing Confidence business model.
NewSenior Manager, Marketing and Operations CriblSenior Manager, Marketing and OperationsBoston, MA$145,000–$228,000 / yearThe role is designed for a leader who can step into day-to-day operational work where needed, while also building the team’s capabilities across campaign operations, lifecycle/routing, reporting, data hygiene, attribution, and workflow automation. The right candidate will help shift Marketing Operations from a primarily reactive support model to a more proactive operating partner by improving how work is prioritized, documented, scaled, and supported across the organization.
Vice President, Revenue Marketing ImprivataVice President, Revenue MarketingWaltham, MA$295,000–$305,000 / yearThis role is responsible for the entire revenue marketing function including planning, budget allocation, performance optimization, drive processes, and alignment with Sales. The Vice President, Revenue Marketing will manage our end-to-end demand generation engine and drive measurable pipeline and revenue growth.
Marketing Manager BC ForwardMarketing ManagerBoston, MAFull timeThe ideal candidate enjoys organizing complex inputs into actionable, high-quality deliverables and confidently manages end-to-end campaigns across multiple card products while keeping teams aligned and informed. Lead day-to-day execution of simultaneous email and digital campaigns, including schedules, workflow, budgets, routing, and deliverables to ensure on-time, high-quality delivery across major media channels.
Senior Director, Product Marketing KlaviyoSenior Director, Product MarketingBoston, MA$224,000–$336,000 / yearDirector of Product Marketing to lead positioning, messaging, and go-to-market across Klaviyos largest and most strategic product portfolio, Marketing, Data Platform, and AI - and to lead the GTM PMM team that translates our innovation into impact for the field and our customers, from the entrepreneur scaling their first store to the worlds largest global enterprises. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Influencer Marketing Coordinator - Remote LaterInfluencer Marketing Coordinator - RemoteBoston, MARemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Influencer Marketing Coordinator LaterInfluencer Marketing CoordinatorBoston, MARemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewMarketing Analytics Director Grafana LabsMarketing Analytics DirectorBoston, MARemote$178,503–$214,203 / yearStrategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Director, Content Marketing Unity SoftwareDirector, Content MarketingBoston, MAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
Associate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteBoston, MARemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
NewTerritory Sales Manager JobotTerritory Sales ManagerBoston, MA$100,000–$125,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We offer a competitive incentive-based compensation structure, cross-cultural collaboration, and ongoing training and development opportunities designed to support long-term career growth.
Senior Manager, Mid- Enterprise Partner Sales KlaviyoSenior Manager, Mid- Enterprise Partner SalesBoston, MA$140,000–$210,000 / yearIn this role you are responsible for enabling your team to manage Klaviyo partners, and ensure they are articulating the value of Klaviyo, differentiating Klaviyo from other solutions, managing business development opportunities (and co-selling) with their partners, driving co-marketing alongside the ecosystem marketing team, and ensuring they are acting as a thought leaders in their space. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Tax Senior Manager, State and Local Tax - Sales & Use Tax bdo consultingTax Senior Manager, State and Local Tax - Sales & Use TaxBoston, MA$99,750–$262,500 / yearA Tax Senior Manager, State and Local Tax - Sales & Use Tax is responsible for advising clients of the sales & use tax implications relating to their business objectives, recommending alternate courses of action, as well as identifying different methods of complying with sales & use tax statutes and regulations. In this role, the SALT Sales & Use Tax Senior Manager will be charged with marketing, networking and business development within his/her area of experience and specialization and recognizing potential changes in sales & use tax policy and applying new policies to tax compliance.
Partner Account Manager, Mid-Enterprise KlaviyoPartner Account Manager, Mid-EnterpriseBoston, MA$130,900–$177,100 / yearIn this role you are responsible for managing relationships with Klaviyo partners, articulating the value of Klaviyo, differentiating Klaviyo from other solutions, managing business development opportunities (and co-selling) to/from your partners, driving co-marketing alongside the ecosystem marketing team, acting as a thought leader in our space, and coaching your partners on how to grow their business, including their profitability, with Klaviyo. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
District Sales Manager - Commercial HVAC/Filtration - MA/ME Michael Page USADistrict Sales Manager - Commercial HVAC/Filtration - MA/MEBoston, MARemote$120,000–$150,000 / yearFull timeThis company is a global leader in air filtration and indoor air quality solutions, providing products and systems that help control contaminants, improve energy efficiency, and support healthier environments in commercial, industrial, and institutional buildings. Develops and maintains long-term relationships with customers and prospects across the assigned market, while actively identifying and pursuing new business opportunities through research and market insight.
NewSecurity Sales Manager Johnson ControlsSecurity Sales ManagerLynnfield, MA$104,000–$162,500 / yearJohnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. Work in concert with other department and business segment leaders to assure congruence with sales operations, representing the voice of the department, the customer, and the interests of the sales team.
NewSenior Marketing Manager - Astrea Bioseparations Sales & Marketing · Cambridge · Hybrid Biotage ABSenior Marketing Manager - Astrea Bioseparations Sales & Marketing · Cambridge · HybridCambridge, MAThis is a fantastic opportunity to influence business strategy while remaining hands-on-leading impactful campaigns, launching innovative products, and inspiring a small, high-performing team. We're looking for an experienced Senior Marketing Manager to lead our marketing function, shape our brand, and drive commercial growth.
Sales & Marketing Manager, HBR Press Harvard Business PublishingSales & Marketing Manager, HBR PressBoston, MA$70,000–$75,000 / yearThrough its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. You'll bring HBR Press titles to market by shaping how they are positioned, promoted, and discovered-developing and executing marketing strategies that connect ideas to audiences and turn interest into measurable sales impact.
Product Marketing Manager, Dental (3D Printing) FormlabsProduct Marketing Manager, Dental (3D Printing)Somerville, MA$85,000–$135,000 / yearIf you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.
Demand Generation Marketing Manager Digital Marketing Invoice Cloud, Inc.Demand Generation Marketing Manager Digital MarketingBoston, MA$105,000–$125,000 / yearThe ideal candidate operates as a proactive, data-driven partner-owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact. About InvoiceCloud: InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group.
Marketing Manager, Dental FormlabsMarketing Manager, DentalSomerville, MA$85,000–$135,000 / yearYou will manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. You'll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.
NewMarketing - Wholesale Marketing Manager C & J Clark International LtdMarketing - Wholesale Marketing ManagerNeedham Heights, MADevelop and activate key account and key regional account plans including monitoring of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
Inside Sales & Marketing Manager - Chemistry Services XtalPi IncInside Sales & Marketing Manager - Chemistry ServicesSomerville, MAReporting closely to the Business Development leadership team, this role will be responsible for developing and executing inside sales and marketing initiatives that drive pipeline generation, strengthen customer engagement, and enhance XtalPis market presence. We are seeking an experienced and highly motivated Inside Sales & Marketing Manager to support the growth of XtalPis Chemistry Services business across North America.
eCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerBoston, MA$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Integrated Marketing Manager - Remote United Natural Foods IncIntegrated Marketing Manager - RemoteProvidence, RIRemote$70,800–$132,400 / hourJob Overview The Integrated Marketing Manager is responsible for shaping and leading integrated marketing strategies that connect UNFIs business priorities to clear, compelling storytelling and coordinated execution across channels. About UNFI We are North Americas premier grocery wholesaler, delivering the widest variety of fresh, branded, and owned brand products to community grocers and retail chains alike.
Senior Product Marketing Manager FormlabsSenior Product Marketing ManagerSomerville, MA$110,000–$140,000 / yearYou will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.
K12 Product Marketing Manager (hybrid) US Publishing JobsK12 Product Marketing Manager (hybrid)Boston, MassachusettsThey will partner closely with marketing and sales leadership, product management, and other cross-functional stakeholders to align business objectives, support product development, and execute impactful go-to-market initiatives that drive growth and market adoption. As Manager of Product Marketing for the K-12 portfolio, this person will lead product marketing strategy across a range of solutions while managing and mentoring a small team of product marketing professionals.
Content Marketing Manager FormlabsContent Marketing ManagerSomerville, MA$85,000–$120,000 / yearAs our Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets — from high-impact case studies to video stories — that appeal to our diverse audience of engineers, designers, and innovators. Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness, increase traffic to our website, and drive lead generation and sales.
Senior Growth Marketing Manager FormlabsSenior Growth Marketing ManagerSomerville, MA$125,000–$180,000 / yearWork closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product. We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.
Marketing Manager, MarketStreet WS DevelopmentMarketing Manager, MarketStreetLynnfield, MARelationship builder : Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build brand awareness and engagement with key stakeholders on behalf of Marketstreet Lynnfield. The Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events, PR, and managing owned media channels including social media, website, e-mail and our newly-launched Loyalty program, MarketStreet Insider .
Product Marketing Manager CareerscapeProduct Marketing ManagerBoston, MA$95,000–$125,000 / yearFull timeThe Product Marketing Manager will own launch planning, competitive analysis, and sales enablement materials, working closely with product managers and the sales team to ensure consistent messaging across all channels. Our client, a SaaS technology company based in Boston, is hiring a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its core product line.
Product Marketing Manager AcuityMDProduct Marketing ManagerBoston, MA$140,000–$180,000 / yearYou will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care.
Technical Product Marketing Manager KetryxTechnical Product Marketing ManagerBoston, MassachusettsKeywords: Technical product marketing, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering. You’ll work cross-functionally with Product, Solutions Engineering, and Sales to ensure every asset we produce reinforces our position as the category-defining platform for validated AI in regulated development and that customer insight consistently informs what we build and how we bring it to the market.
Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA) TenableSenior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)Boston, MarylandTenable is seeking a Senior Product Marketing Manager to serve as the global go-to-market owner for our AI Exposure domain, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market. You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth.
Principal Product Marketing Manager Dynatrace IncPrincipal Product Marketing ManagerBoston, MA$175,000–$215,000 / yearDefine compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception. Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals.
Product Marketing Manager State Street CorpProduct Marketing ManagerBurlington, MA$80,000–$140,000 / yearCreate and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients.
Product Marketing Manager, Workspace Security Check Point Software Technologies LtdProduct Marketing Manager, Workspace SecurityMA$2,020–$2,024You'll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies.
Technical Content Marketing Manager FormlabsTechnical Content Marketing ManagerSomerville, MA$115,000–$145,000 / yearAs our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing.
Senior Product Marketing Manager Ahrefs Pte LtdSenior Product Marketing ManagerActon, MAIn 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.
Marketing Manager Zinier IncMarketing ManagerBoston, MARemoteWere looking for a hand-on, growth-focused Marketing Manager to join our global team who brings creative, innovative ideas and thrives on delivering results in a fast-moving SaaS environment. In this high-impact role, youll be owning content creation, digital sales enablement, digital marketing, and events while feeding back market insights to the broader organization.
Senior Growth Marketing Manager (Hybrid Role) 4G Clinical LLCSenior Growth Marketing Manager (Hybrid Role)Wellesley, MA4G Clinical is a global leader in randomization and trial supply management (RTSM) and supply forecasting optimization software for the life sciences industry, offering the only fully cloud-based, 100% configurable and flexible solutions utilizing natural language processing (NLP) to accelerate clinical trials. The position is accountable for strengthening the business's demand generation infrastructure, including paid media, SEO-informed content strategy, LLMO readiness, landing page performance, nurture journeys, intent-based targeting, and website conversion optimisation.
Radiology Informatics Product Marketing Manager PhilipsRadiology Informatics Product Marketing ManagerCambridge, MA$135,240–$216,384 / yearShape the future of radiology software solutions by leading global product marketing initiatives that strengthen our brand, drive commercial success, and impact patient care across healthcare networks. Partner with cross-functional teams-Senior Product Managers, Go-To-Market, clinical marketing, and global business units-to translate the radiology roadmap into customer-centric value propositions.
Sr District Marketing Manager Guild Mortgage CompanySr District Marketing ManagerBoston, MAEducation LevelBachelors Degree directly related to the position or equivalent, requiredExperienceYears of ExperienceMinimum five years in marketing execution and management, with a focus on multi-location experience ordistrict-level marketing. The ideal candidate will have a proven track record in marketing management, excellent leadership skills, and the ability to carry out innovative marketing campaigns.