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ADAPTED_NOW

Marketing Specialist

Your ability to engage with influencers and advance the self defense dialogue will be crucial in cultivating partnerships that enhance top line revenue. Qualified candidates should have experience in digital marketing and hold industry connectivity to influencers or content creator partnership management.

Salary

KBSkills

ACTIVE

YEAR

Job Category: Marketing Requisition Number: PARTN001738 West Bend, WI 53095, USA <div><h2>Job Details</h2></div><div><h3>Description</h3></div><div>Are you ready to promote a mission you can BELIEVE in?<ul><li>Are you a firearms enthusiast and love the idea of turning your passion into a job?</li><li>Do you have a strong belief in the 2nd Amendment?</li><li>Do you support the natural-born right to armed self-defense?</li><li>Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?</li></ul>Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at<a href="https://www.usconcealedcarry.com/" rel="nofollow noopener noreferrer" target="_blank"> https://www.usconcealedcarry.com/</a>Position Summary:We seek an experienced Partner Marketing Specialist in the firearms space to enhance our marketing efforts and focus on influencers. This exciting opportunity to shape and grow our influencer partnerships will allow you to make a difference and create meaningful connections.Are you energized by the opportunity to blaze a trail where no one has gone before? Do you delight in creating something from nothing? Hunt for opportunity and sell the USCCA brand as you open doors and transform our influencer partnerships into powerful growth channels.Qualified candidates should have experience in digital marketing and hold industry connectivity to influencers or content creator partnership management. Your ability to engage with influencers and advance the self defense dialogue will be crucial in cultivating partnerships that enhance top line revenue. Essential Duties and Responsibilities:<ul><li>Identify and evaluate potential influencer partnerships, deciding who aligns with our brand vision and who we should part ways with.</li><li>Engage with our PR team to ensure new talent aligns with our culture and brand profiles.</li><li>Secure necessary approvals from Legal and Compliance for all influencer relationships with the USCCA.</li><li>Build and maintain robust relationships with influencers and content creators to foster co-creation, collaboration, and shared success.</li><li>Develop and implement dynamic marketing campaigns and content strategies that resonate with our target audience and meet marketing objectives.</li><li>Analyze influencer initiatives to reveal effectiveness and uncover performance trends. Utilize data to generate actionable insights that guide strategic decisions.</li><li>Establish clear KPIs to measure the success of influencers and content creator partners, ensuring alignment with business goals and ROI expectations.</li><li>Facilitate regular reviews with our influencers to evaluate performance, share insights, and identify opportunities for growth or strategic shifts.</li><li>Manage influencer and content creator budgets, ensuring spending is strategic and cost-effective while maximizing reach, engagement, and membership growth.</li><li>Stay current on industry trends and competitor activities to inform strategic planning and identify new influencer opportunities.</li><li>Partner with fellow marketing leaders to craft a cohesive marketing strategy across all business channels.</li><li>Collaborate with funnel specialists and the creative team to enhance and optimize the overall customer experience.</li></ul>Required Skills/Experience Education:<ul><li>This position is based at our corporate headquarters in West Bend, Wisconsin and requires a minimum of 3 days per week in office. </li><li>Demonstrable experience in successfully building and growing a partnership with an influencer or brand from the ground up.</li><li>Bachelor’s degree in Marketing, Communications, Business, or a related field. Equivalent experience will be considered.</li><li>7+ years of experience in digital marketing, with an emphasis on influencer and content creator partnership management, or related roles.</li><li>Influencer management experience, including within the firearms industry.</li><li>Strong analytical skills with expertise in data analysis, tools, and reporting.</li><li>Ability to work collaboratively in a fast-paced environment.</li><li>A genuine interest in media/influencer/creator trends, emerging technologies, and their implications for partnership strategies.</li><li>Proven experience in leading teams or initiatives, fostering collaboration, and driving results in multi-stakeholder environments.</li><li>Understanding of compliance requirements related to advertising and marketing in the firearms industry.</li><li>In-depth knowledge of the firearms industry, including trends and current events or legislation that may impact USCCA operations. Firearms training experience preferred.</li><li>Exceptional written and verbal communication abilities, and proficiency with electronic communication tools.</li><li>Demonstrates the Core Values of Delta Defense, LLC.</li></ul>Why YOU should Work at Delta Defense!<ul><li>23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually</li><li>Personal protection, fitness, and home office reimbursement program ($500 annually)</li><li>Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance</li><li>Complimentary USCCA Elite membership & store discounts</li><li>Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace</li><li>Top Workplaces USA award in 2022!</li><li>Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!</li><li>Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!</li><li>Milwaukee Business Journal “Best Place to Work” award 6 years in a row!</li><li>We are a fun, fast-paced, and rewarding place to work and grow!</li></ul>Benefits information can be reviewed at: <a href="https://www.deltadefense.com/careers" rel="nofollow noopener noreferrer" target="_blank"> https://www.deltadefense.com/careers</a>PM19</div> April 2, 2025 PIe8994f7509eb-25401-36450897

Delta Defense

Partner Marketing Specialist, Influencers - Firearms Industry

salaryMin

salaryMax

payPeriod

currency

Advertising

Alliance/Partner Management

Alliance/Partner Marketing

Analysis Skills

Budgeting

Communication Skills

Competitive Research

Content Management

Customer Experience

Customer Support/Service

Data Analysis

Emerging Technology

Expense Tracking

Firearms Experience

Industry/Trade Analysis

Leadership

Legal

Marketing

Marketing Campaign

Marketing Communications

Marketing Objectives

Marketing Strategy

Online Marketing

Performance Metrics

Presentation/Verbal Skills

Public/Media/Press/Analyst Relations

Regulatory Compliance

Return on Investment (ROI)

Sales

Sales Prospecting

Strategic Planning

Team Lead/Manager

Team Player

Training/Teaching

Trend Analysis

Writing Skills

JobTarget

Manage budgets for partnership campaigns/initiatives, ensuring cost-effective spending while maximizing reach, engagement, leads, and membership acquisition. This Key Account Specialist position will lead the building of custom partnerships and campaigns with aligned brands in the 2A community.

Job Category: Marketing Requisition Number: PARTN001737 West Bend, WI 53095, USA <div><h2>Job Details</h2></div><div><h3>Description</h3></div><div>Are you ready to promote a mission you can BELIEVE in?<ul><li>Are you a firearms enthusiast and love the idea of turning your passion into a job?</li><li>Do you have a strong belief in the 2nd Amendment?</li><li>Do you support the natural-born right to armed self-defense?</li><li>Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?</li></ul>Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at<a href="https://www.usconcealedcarry.com/" rel="nofollow noopener noreferrer" target="_blank"> https://www.usconcealedcarry.com/</a>Position Summary:We seek an experienced Partner Marketing Specialist in the firearms space to enhance our partner marketing efforts. This Key Account Specialist position will lead the building of custom partnerships and campaigns with aligned brands in the 2A community. Are you energized by the opportunity to blaze a trail where no one has gone before? Do you delight in creating something from nothing? Hunt for opportunity and sell the USCCA brand as you open doors and enable our ability to build unique marketing activations through new and innovative ideation.Qualified candidates should have experience in full-cycle execution of media deals and hold deep firearms industry connectivity. Your ability to engage with manufacturers and advance the firearms dialogue will be crucial in cultivating partnerships that enhance top line revenue. Essential Duties and Responsibilities:<ul><li>Understand, evaluate, and articulate cost-per-acquisition mechanics of membership marketing acquisition campaigns/initiatives. </li><li>Generate and sustain end-to-end partnerships that generate reciprocal value for both parties. </li><li>Craft and execute marketing initiatives aimed at our partner's audiences, ensuring they align with our broader marketing goals and effectively engage the target audience.</li><li>Analyze partner efforts and effectiveness to determine performance trends and generate insights that drive decision-making.</li><li>Establish clear KPIs to evaluate the success of endemic partnerships, ensuring alignment with business goals and ROI expectations.</li><li>Facilitate periodic reviews with partners to assess performance, share insights, and identify opportunities for growth or adjustment in strategy.</li><li>Manage budgets for partnership campaigns/initiatives, ensuring cost-effective spending while maximizing reach, engagement, leads, and membership acquisition.</li><li>Stay up to date on industry trends and competitor activities to inform strategic planning and partnership opportunities.</li><li>Partner with fellow marketing leaders to develop a cohesive marketing strategy across all business channels.</li><li>Collaborate with funnel specialists and the creative team to establish an optimized experience for the end-user/customer.</li></ul>Required Skills/Experience Education:<ul><li>This position is based at our corporate headquarters in West Bend, Wisconsin and requires a minimum of 3 days per week in office. </li><li>Demonstrated experience in/knowledge of the firearms industry. Must possess a deep list of contacts and ties within the 2A community. </li><li>Bachelor’s degree in Marketing, Communications, Business, or a related field. Equivalent experience will be considered.</li><li>6+ years of experience in digital marketing with an emphasis on sales, media buying, partnership management, or related focus.</li><li>In-depth knowledge of the firearms industry, including trends and current events or legislation that may impact USCCA operations.</li><li>Experience in firearms training is preferred.</li><li>Familiarity with advertising and marketing compliance requirements specific to the firearms sector.</li><li>A storyteller adept at transforming financial data into a compelling narrative that illustrates ROI.</li><li>Strong analytical skills with expertise in data analysis, tools, and reporting.</li><li>A genuine interest in media trends, emerging technologies, and their impact on partner strategies.</li><li>Proven experience in leading teams or initiatives, fostering collaboration. Able to drive results in fast paced multi-stakeholder environments.</li><li>​​Strong hands-on experience with project management software is preferred.</li><li>Exceptional written and verbal communication abilities. Skilled in utilizing digital communication platforms.</li><li>Demonstrates the Core Values of Delta Defense, LLC.</li></ul>Benefits information can be reviewed at: <a href="https://www.deltadefense.com/careers" rel="nofollow noopener noreferrer" target="_blank"> https://www.deltadefense.com/careers</a>Why YOU should Work at Delta Defense!<ul><li>23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually</li><li>Personal protection, fitness, and home office reimbursement program ($500 annually)</li><li>Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD, & Pet Insurance</li><li>Complimentary USCCA Elite membership & store discounts</li><li>Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace</li><li>Top Workplaces USA award in 2022!</li><li>Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!</li><li>Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!</li><li>Milwaukee Business Journal “Best Place to Work” award 6 years in a row!</li><li>We are a fun, fast-paced, and rewarding place to work and grow!</li></ul>PM19 </div> January 9, 2025 PI728e0b1f842e-25401-36450898

Partner Marketing Specialist, Key Accounts - Firearms Industry

Budget Management

Campaigns

Channel Strategies

Media Buying and Planning

Media Sales

Performance Analysis

Project Management Software

Events Manager

Represent the USCCA brand and sell memberships at several events nationwide, year-round while maintaining a professional attitude and appearance that adheres to expectations set forth. Provide regular, timely updates and coordinate with internal teams and external vendors to ensure seamless event execution and alignment on event goals.

Job Category: Marketing Requisition Number: ASSIS001785 West Bend, WI 53095, USA <div><h2>Job Details</h2></div><div><h3>Description</h3></div><div>Are you passionate about transforming ideas into seamless event experiences that create unforgettable moments? Would working alongside creative teammates and inspiring leadership motivate you to leap out of bed and work on bringing events to life?The Assistant Event Marketing Manager is responsible for event planning, coordination, and execution of a variety of events throughout the United States. In this role, you will help ensure all USCCA events are successfully promoted, prepared for, and orchestrated.Details matter. Qualified candidates must be highly organized, able to artfully juggle multiple events in a deadline-driven environment. Your strong customer service skills will serve you well as you connect with like-minded individuals in both B2B and B2C environments.Leverage your marketing skills to creatively promote our events on social media and through other traditional and non-traditional marketing channels. Plan marketing campaigns that drive traffic to our events and to our booth. Post-event, gather feedback and prepare reports to help inform future events.If you're eager to join a team of kick ass collaborators, we want to hear from you!Essential Duties and Responsibilities:<ul><li>Maintain accurate and organized records of events including the Company Event Calendar, Executive Summaries, and the Events Scorecard.</li><li>Assist with asset creation and distribution for pre-, at-, and post-event needs to support the event marketing plan. Partner with internal contacts to track postings and results.</li><li>Coordinate supplies, packing lists, and shipments to ensure materials arrive at events on time and are promptly returned, inventoried, and stored. Organize and track event material inventory (onsite and external storage).</li><li>Research and propose industry and tertiary events that align with the organization's strategic direction to be considered in the annual plan.</li><li>Prepare post-event reports and gather feedback to improve the event planning process and help inform future events.</li><li>Handle staff registrations, housing, food, and travel arrangements.</li><li>Communicate with internal and external stakeholders to determine event details and requirements, goals, and requests.</li><li>Provide regular, timely updates and coordinate with internal teams and external vendors to ensure seamless event execution and alignment on event goals.</li><li>Organize and lead meetings for planning and execution of events within the scope of responsibility.</li><li>Provide feedback and timely resolution with contract negotiations, budget management, reconciliation, and invoicing.</li><li>Booth set-up and tear-down as needed.</li><li>Represent the USCCA brand and sell memberships at several events nationwide, year-round while maintaining a professional attitude and appearance that adheres to expectations set forth.</li></ul>Skills/Abilities and Education Requirements:<ul><li>High school diploma or GED required. Bachelor’s degree in business, marketing, events, or related field or equivalent experience.</li><li>At least 2 years of experience in event planning and execution.</li><li>Sales-oriented professional with the ability to work independently or as part of a team.</li><li>Ability to travel up to 50% throughout the U.S. and work outside traditional office hours.</li><li>Experience with event contracts.</li><li>Experience working in a highly collaborative role with multiple stakeholder groups.</li><li>Proven ability to communicate and work effectively with a diverse range of people at all levels and functions of the organization. Ability to exercise tact and discretion in dealing with the public.</li><li>Detail-oriented, proactive problem solver. Proven ability to self-direct and be resourceful.</li><li>Excellent verbal and written communication and conflict-resolution skills.</li><li>Skilled at working in a fast-paced, dynamic environment and on multiple projects simultaneously. </li><li>Ability to work under pressure and meet deadlines.</li><li>Proficient in software and internet applications.</li><li>Must obtain and maintain current U.S. Property and Casualty license (training provided). </li><li>Demonstrates the Core Values of Delta Defense, LLC.</li></ul>Physical Demands:<ul><li>Must be able to work on your feet for extended periods of time. Must be able to regularly lift up to 50 pounds.</li></ul>Are you ready to promote a mission you can BELIEVE in?Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.The USCCA safeguards life, freedom, and finances for responsible American gun owners. Learn more about the USCCA at<a href="https://www.usconcealedcarry.com/" rel="nofollow noopener noreferrer" target="_blank"> https://www.usconcealedcarry.com/</a>Why YOU should Work at Delta Defense!<ul><li>23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually</li><li>Personal protection, fitness, and home office reimbursement program ($500 annually)</li><li>Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD</li><li>Complimentary USCCA Elite membership & store discounts</li><li>Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America’s Most Loved Workplace</li><li>Top Workplaces USA award in 2022!</li><li>Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!</li><li>Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!</li><li>Milwaukee Business Journal “Best Place to Work” award 6 years in a row!</li><li>We are a fun, fast-paced, and rewarding place to work and grow!</li></ul>Benefits information can be reviewed at: <a href="http://www.deltadefense.com/careers" rel="nofollow noopener noreferrer" target="_blank">www.deltadefense.com/careers</a>PM19</div> April 3, 2025 PIa4c66badd65e-25401-37322325

Assistant Event Marketing Manager - West Bend, WI

Billing

Business-to-Business (B2B)

Conflict Resolution

Contract Negotiation

Detail Oriented

Event Management

Event Marketing

High School Diploma

Lift/Move 50 Pounds

Marketing Plan

Materials Tracking

Multitasking

Order Picking/Packing

Organizational Skills

Plan Meetings

Problem Solving Skills

Reconciliation

Reporting Skills

Scorecarding

Time Management

Travel Planning

Willing to Travel

eCommerce

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