Additional multi-channel touchpoints, developed in partnership with Marketing peers, may include digital advertising, website content, email campaigns, OOH, PR, event signage/collateral, social posts, community engagement, lead acquisition, etc. Through its Advanced Technology Center (ATC)-a collaborative ecosystem featuring state-of-the-art hardware and software-WWT enables clients and partners to conceptualize, test and validate innovative technology and then deploy solutions at scale using its global integration and distribution on capabilities.