Irvine, California17 days ago
This role leverages Salesforce Marketing Cloud for lifecycle activation and journey optimization with Adobe Experience Cloud for digital experience management, behavioral analytics, and experimentation to enhance the customer lifetime value, brand equity and loyalty retention. Operating within an automotive captive finance environment, this role partners closely with CRM, Digital, Analytics, IT, Compliance, and OEM stakeholders to ensure digital programs are personalized, measurable, compliant, and scalable across multiple brands and customer touchpoints.