Operating with the strategic vision, business acumen, and marketing leadership, this individual will be the single DRI (directly responsible individual) for the end-to-end success of annual marketing growth plans and the GTM plan for big rock launches across all Verizon Value brands: Visible, Straight Talk, Total Wireless, Simple Mobile, Verizon Prepaid, Walmart Family Mobile, and Tracfone. Cross-Functional Marketing Orchestration: Direct cross-functional working teams across the Business, Brand, Creative, Media, Local Marketing, Retail, Sponsorships, Digital, Performance, Product, Sales, and more to translate business objectives into high-impact marketing plans with flawless execution and messaging consistency.