Contribution to marketing‑generated pipeline and lead goalsTimely and accurate execution of marketing campaignsCampaign performance metrics (conversion rates, engagement, lead quality)Effective use of marketing automation and AI tools to improve campaign performanceQuality and impact of marketing copy and promotional contentAbility to manage multiple campaigns and deadlines effectivelyResponsiveness to performance data and campaign optimization opportunitiesStrong collaboration and alignment with sales teamsSkills Knowledge and ExpertiseCore CapabilitiesStrong project management and organizational skillsHigh attention to detail with a focus on execution excellenceAbility to manage multiple priorities in a fast‑paced environmentData‑driven mindset with the ability to interpret campaign and pipeline metricsStrong copywriting and messaging skills with a focus on conversion and engagementCollaborative approach to working across teamsTechnical & Functional ExpertiseHands‑on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is requiredExperience leveraging AI‑based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimizationFamiliarity with digital marketing channels including email, webinars, paid media, and content marketingAbility to QA campaigns and ensure accuracy across all deliverablesUnderstanding of audience targeting, lead management, and campaign workflowsAdditional Skills and ResponsibilitiesAbility to test, learn, and optimize marketing approaches using data and technologyStrong understanding of how messaging and content impact lead generation performanceComfortable adopting new tools and technologies to improve marketing outcomesRelevant Experience3–5 years of experience in B2B marketing, demand generation, or sales marketingProven track record of generating leads and pipeline for sales teamsExperience supporting sales for events, sponsorships, or marketing services is highly preferredExperience managing integrated, multi‑channel campaignsFamiliarity with lead lifecycle management and funnel optimizationExperience working in a fast‑paced, revenue‑driven environmentBenefitsOur people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each yearChoice of three Cigna health insurance plans, two dental plans, and vision coverage. Key ResponsibilitiesExecute Integrated Demand Generation CampaignsSupport the development and execution of multi‑channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:Event sponsorship and exhibitor salesMarketing services offerings, including lead generation programs, webinars, and custom contentManage Day‑to‑Day Campaign OperationsOwn the day‑to‑day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.