Philadelphia, PA5 days ago
This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include… Lead development of assigned HCP personal promotional tactics - including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives Create and deliver robust field engagement plans providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in complaint discussions Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory) Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation Effectively lead cross-functional team of internal and external partners, including multiple agencies (professional AOR, scientific communications agency, etc.) and project teams to drive execution Work effectively and collaboratively as an equal partner across a matrix marketing organization Measure and track performance of key tactics Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham, NC. Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA HCP marketing experience strongly preferred Experience working in biologics or specialty pharmaceuticals, including experience in commercialization, marketing, strategy, or market access Project management experience with proven ability to handle multiple projects simultaneously.