NewLamborghini Minnesota Marketing and Media Manager Walser Automotive GroupLamborghini Minnesota Marketing and Media ManagerWayzata, MN$65,000–$85,000Lamborghini Minnesota is seeking a highly organized, creative, and performance-driven Marketing & Media Manager responsible for dealership marketing strategy, brand presentation, online platform performance, website management, lead source performance, content direction, campaign execution, event marketing, marketing budget tracking, factory communication support, and digital visibility. Monitor performance of lead sources and marketing platforms including website, OEM/factory leads, CRM campaigns, paid social, paid search, email, third-party listings, events, organic social, and referrals.
NewWalser Automotive Store Marketing Lead Walser Automotive GroupWalser Automotive Store Marketing LeadNewport, MN$65,000–$85,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
NewStore Marketing Lead Walser Automotive GroupStore Marketing LeadSouth St. Paul, MN$65,000–$85,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
NewExperienced Marketing Lead Walser Automotive GroupExperienced Marketing LeadSouth St. Paul, MN$65,000–$85,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
NewMarketing Lead Experienced Walser Automotive GroupMarketing Lead ExperiencedSouth St. Paul, MN$65,000–$85,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Serve as the primary marketing liaison to store leadership, actively participating in dealership meetings and building deep working relationships across Sales/Service/Operations.
NewSales Manager Green Bay Packaging - Twin TownSales ManagerCoon Rapids, MN$120,000–$160,000Started in 1933, Green Bay Packaging Inc. is a family owned, vertically integrated company consisting of corrugated container plants, a folding carton facility, recycled and virgin containerboard mills, pressure-sensitive label roll stock plants, timberlands, a paper slitting operation, and a sawmill facility. Headquartered in Green Bay, Wis., Green Bay Packaging Inc. employs over 4,600 team members and operates 40 facilities in 16 states, each with a dedication to innovative development of its products and forestry resources, with a focus on safety, sustainability, quality, and continuous improvement.
NewChrysler Jeep Dodge Hopkins Digital Sales Manager Walser Automotive GroupChrysler Jeep Dodge Hopkins Digital Sales ManagerHopkins, MN$75,000–$100,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Drive incremental sales, service, and acquisition appointments and opportunities through proactive outreach and marketing campaigns to existing customers and unsold opportunities.
NewBloomington Buick GMC New Car Sales Manager Walser Automotive GroupBloomington Buick GMC New Car Sales ManagerBloomington, MN$100,000–$150,000Employee Resource Groups: Connect, learn, and grow with our inclusive Employee Resource Groups, including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser. Adjust strategy proactively based on market conditions, competitive behavior, and performance trends (data supported by Analyst).
Channel Marketing Manager Resideo Technologies IncChannel Marketing ManagerGolden Valley, MNThis role works effectively cross functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. Work cross-functionally at a strategic level: Collaborate with product, brand, finance, supply chain, and sales teams to build end-to-end marketing plans-from pricing and promotions to product launches-expanding your influence and business acumen.
[MARKETING] Digital Marketing Manager TCL Technology Group Corp[MARKETING] Digital Marketing ManagerMinneapolis, MNPosition Summary: TCL North America is seeking a strategic and results-driven Digital Marketing Manager to accelerate growth across key retail partners, including Lowe's, Home Depot, Menards, and ALMO. As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed strategies that enhance brand visibility, improve content health, and deliver measurable business impact in the North American market.
Marketing Manager - Contract Intuitive Technology GroupMarketing Manager - ContractEden Prairie, MNRemoteDefine and manage permissions and opt-out strategies across all marketing channels (direct mail, email, SMS, outbound calling, and emerging channels), partnering closely with Product and cross-functional teams. This role will partner cross-functionally with Product, Marketing, Analytics, Technology, and Compliance teams to ensure scalable, compliant, and data-driven marketing operations across all channels.
Marketing Manager, Equipment Solutions Daikin Applied AmericasMarketing Manager, Equipment SolutionsPlymouth, MinnesotaThe Marketing Manager partners closely with Product Marketing, Sales, Engineering and the Equipment Business Units to define positioning, execute launches and translate technical capabilities into customer-centric messaging that improves sales effectiveness. Develops and execute integrated marketing programs—including digital campaigns, product launches, sales tools, and channel enablement—to drive demand, expand market share, and support revenue targets for core and emerging equipment offerings.
Associate Marketing Manager Roles The Schwan Food CompanyAssociate Marketing Manager RolesHopkins, MN$83,000–$139,000 / yearIn these roles, youll support the development and execution of strategic brand plans, uncover consumer and market insights, and partner cross-functionally to bring innovative marketing programs to life. Our portfolio includes iconic pizzas, global flavors, and timeless desserts from brands like Red Baron, bibigo, Tonys, Big Daddys, Freschetta, Pagoda, Edwards and Mrs.
Donor Marketing Manager Nexus Family HealingDonor Marketing ManagerPlymouth, MNRemote$80,000–$90,000 / yearEstablish acquisition performance indicators; collaborate with the Donor Services Director to analyze and interpret donor data including giving frequency, consistency, responsiveness, and events attended; identifies giving trends and patterns and creates growth goals and objectives. Works closely with Donor Services Director to review data and adjust plans regarding renewal of support and increased support from existing donors and re-activate lapsed supporters.
Senior Customer Marketing Manager Perforce Software IncSenior Customer Marketing ManagerMinneapolis, MN$90,800–$145,250 / yearCustomer Event and Campaign Execution: Design and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio - both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. The Senior Customer Marketing Manager will collaborate with Product Marketing, Sales, Customer Success and General Managers across the portfolio to craft targeted programs and campaigns that drive customer engagement, advocacy, community program participation and introduce relevant solutions across our platform.
Digital Marketing Manager TTE Technology IncDigital Marketing ManagerMinneapolis, MN$75,000–$100,000 / yearFull timeAs a key partner to sales, marketing, and retail stakeholders, you will lead data-informed strategies that enhance brand visibility, improve content health, and deliver measurable business impact in the North American market. TCL North America is seeking a strategic and results-driven Digital Marketing Manager to accelerate growth across key retail partners, including Lowe's, Home Depot, Menards, and ALMO.
Associate Marketing Manager - Cocoa and Chocolate North America Cargill IncAssociate Marketing Manager - Cocoa and Chocolate North AmericaWayzata, MN$90,000–$105,000 / yearPartner with the Senior Marketing Manager, broader marketing teams and sales teams to execute product or category promotional programs, campaigns and other marketing activations in alignment with budgets and relevant competitive, customer and market dynamics. Collaborate with the Cocoa and Chocolate sales team to understand and apply customer needs, competitor intelligence, market trends and consumer behaviors to improve positioning, strengthen customer engagement and advance customer value capture.
Shopper Marketing Manager DUKE CANNON SUPPLY COShopper Marketing ManagerMinneapolis, MNFull timeThe Shopper Marketing Manager develops and executes shopper marketing strategies that drive conversion, household penetration, and basket size across Duke Cannon’s most strategic customers: Mass (Target, Walmart), Club, and E-commerce (Amazon, retailer.com). We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics….there are also plenty of impromptu happy hours if you don’t have to rush home to get the kids ready for hockey practice.
Marketing Manager, Equipment Solutions Daikin Applied Americas Inc.Marketing Manager, Equipment SolutionsPlymouth, MNThe Marketing Manager partners closely with Product Marketing, Sales, Engineering and the Equipment Business Units to define positioning, execute launches and translate technical capabilities into customer-centric messaging that improves sales effectiveness. Develops and execute integrated marketing programs-including digital campaigns, product launches, sales tools, and channel enablement-to drive demand, expand market share, and support revenue targets for core and emerging equipment offerings.
Sr. Product Marketing Manager - The Toro Company The Toro CompanySr. Product Marketing Manager - The Toro CompanyMNRemote$120,000–$140,000 / yearThrough a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners - in addition to many leading sports venues and historic sites around the world. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions.
Shopper Marketing Manager Duke Cannon Supply CoShopper Marketing ManagerMinneapolis, MinnesotaThe Shopper Marketing Manager develops and executes shopper marketing strategies that drive conversion, household penetration, and basket size across Duke Cannon’s most strategic customers: Mass (Target, Walmart), Club, and E-commerce (Amazon, retailer.com). We also host monthly Team camaraderie events ranging from community service events to Lunch & Learns covering business, team, and industry topics….there are also plenty of impromptu happy hours if you don’t have to rush home to get the kids ready for hockey practice.
Field Marketing Manager Great Day Improvements: A Family of BrandsField Marketing ManagerMinneapolis, MinnesotaFull timeAs the Field Marketing Manager, you will be responsible for creating, developing and managing local partnerships, shows/events, canvassing, and field marketing efforts focused on lead generation. · Must hold a valid driver’s license, clean driving record, and ability to travel using person vehicle.
Customer Marketing Manager - Retail Business (Desserts) The Schwan Food CompanyCustomer Marketing Manager - Retail Business (Desserts)Hopkins, MNOur portfolio includes iconic pizzas, global flavors and timeless desserts from brands like Red Baron, bibigo, Tony's, Big Daddy's, Freschetta, Pagoda, Edwards and Mrs. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life.
Retail Event Marketing Manager LeafHomeRetail Event Marketing ManagerEden Prairie, MNFull timeThe Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators.
Digital Marketing Manager StratAcuity Staffing Partners IncDigital Marketing ManagerSaint Paul, MN$55–$75 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
Business Marketing Manager - RespirTech (Plymouth, MN) PhilipsBusiness Marketing Manager - RespirTech (Plymouth, MN)Plymouth, MN$71,000–$112,000 / yearThe actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity. Your role: Support go-to-market execution for a designated portfolio, ensuring alignment with business strategy and collaborating with Region and Sales Leaders for effective implementation, working under general supervision.
Digital Marketing Manager Children's MinnesotaDigital Marketing ManagerMNWith a diverse team of experts in PR, digital, social, brand management and creative, we develop communications that raise awareness of our highly specialized care, grow affinity for our kid-focused approach to medicine, and keep our audiences (families, physician partners, community groups) engaged in the journey toward better health for all children. When determining individual pay rates, we carefully consider a wide range of factors including but not limited to market indicators for the specific role, the skills, education, training, credentials and experience of the candidate, internal equity and organizational needs.
Associate Marketing Manager Pentair PlcAssociate Marketing ManagerGolden Valley, MN$71,000–$131,800 / yearFrom our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions. The Associate Marketing Manager will work closely with Sales, Product Line Ownership, Revenue Operations, Engineering, Legal, and Finance to ensure Pentair's Flow portfolio strategy is executed with quality, speed, and commercial relevance.
NewMarketing Manager Sage HospitalityMarketing ManagerWayzata, Minnesota$60,000–$80,000 / yearFull timeWorking closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real-time content capture, social storytelling, website support, email marketing, and campaign execution. Job Overview: The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support.
Marketing Manager Coloplast CorpMarketing ManagerMinneapolis, MN$107,000–$160,000 / yearIn addition to frequent interactions with the sales and cross-functional teams, the Manager will work with business leaders, third party agencies, and relevant stakeholders across the global organization with key functions based in Iceland and Denmark. The Marketing Manager owns the development and implementation of Marketing programs for the Kerecis biologics portfolio and will act as a product champion and collaborator between functions to execute on our commercial priorities.
Field Marketing Manager F5 IncField Marketing ManagerMN$95,200–$142,800 / yearThe ideal candidate is a strong execution-focused field marketer who thrives in a sales environment, partners effectively with sales teams, and applies data and operational rigor to deliver consistent, high-quality programs. F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5s differing products, industries, and lines of business.
Field Marketing Manager - Great Lakes Arctic Wolf Networks IncField Marketing Manager - Great LakesMNRemote$55,800–$189,000 / yearWe're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners.
Strategic Marketing Manager - Municipal Pentair PlcStrategic Marketing Manager - MunicipalGolden Valley, MN$82,300–$152,800 / yearThe Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line Ownership, Revenue Operations, Engineering, Legal, and Finance to ensure Pentair's Municipal portfolio is positioned clearly, competitively, and credibly across priority customer markets. Model culture and develop talent in alignment with Pentair's Win Right Values and Leadership Model, fostering a high‑performance, inclusive culture grounded in accountability, collaboration, and continuous development while modeling the behaviors expected of Pentair leaders.
Strategic Marketing Manager - Commercial Pentair PlcStrategic Marketing Manager - CommercialGolden Valley, MN$82,300–$152,800 / yearThe Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line Ownership, Revenue Operations, Engineering, Legal, and Finance to ensure Pentair's Commercial portfolio is positioned clearly, competitively, and credibly across priority customer markets. Model culture and develop talent in alignment with Pentair's Win Right Values and Leadership Model, fostering a high‑performance, inclusive culture grounded in accountability, collaboration, and continuous development while modeling the behaviors expected of Pentair leaders.
Principal Product Marketing Manager Circle Internet Financial LLCPrincipal Product Marketing ManagerMinneapolis, MNRemote$185,000–$237,500 / yearWhat youll be part of: With the mission to Raise global economic prosperity through the frictionless exchange of financial value, Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy. What youll be responsible for: Circle is seeking a Principal Product Marketing Manager to define and lead GTM strategy for Circles interoperability stack, including Circle CCTP (Cross-Chain Transfer Protocol), Circle Gateway, and emerging orchestration and workflow services.
Portfolio Value Marketing Manager LivaNova PlcPortfolio Value Marketing ManagerMinneapolis, MNRemote$125,000–$170,000 / yearThe Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer-centric, value-based engagement with hospitals and health systems. Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
Segment Marketing Manager ACS Motion ControlSegment Marketing ManagerEdina, MNRemoteThis role focuses on creating and supporting strategic business development initiatives, gathering and reporting high‑level customer feedback, producing application‑specific technical marketing content, and gathering and reporting market intelligence. Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
Product Marketing Manager ACS Motion ControlProduct Marketing ManagerEdina, MNThe Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
Marketing Manager - Marketing Operations U.S. BancorpMarketing Manager - Marketing OperationsMinneapolis, MN$105,400–$124,000 / yearIn close partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams, the Marketing Operations Manager strengthens alignment and feedback loops to continuously enhance marketing performance. The Marketing Operations Manager serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations.
Field Marketing Manager Great Day Improvements LLCField Marketing ManagerMinneapolis, MNAs the Field Marketing Manager, you will be responsible for creating, developing and managing local partnerships, shows/events, canvassing, and field marketing efforts focused on lead generation. Must hold a valid driver's license, clean driving record, and ability to travel using person vehicle.
Marketing Manager - Integrated Marketing and Sales Enablement U.S. BancorpMarketing Manager - Integrated Marketing and Sales EnablementMinneapolis, MN$105,400–$124,000 / yearp>Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Senior Marketing Manager - Digital Core Modernization PricewaterhouseCoopers LLPSenior Marketing Manager - Digital Core ModernizationMinneapolis, MN$91,000–$321,500 / yearAs a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
B2B Marketing Manager UnitedHealth Group IncB2B Marketing ManagerEden Prairie, MN$72,800–$130,000 / yearThe fraudulent LinkedIn messages and emails, which do not originate from any Executives LinkedIn account or of UnitedHealth Group's email domains, or those of any of its operating divisions, supposedly conducts an interview via a Zoom meeting, offers a work from home job at Optum, emails an application, sends a fake check by next day delivery through USPS and asks recipients to pay a vendor a large dollar amount. Working closely with strategy, product, sales, and account management teams, this position supports the full client lifecycle - from messaging and positioning through sales enablement to ongoing retention and renewal.
Community & Content Marketing Manager Asmodee North America IncCommunity & Content Marketing ManagerLino Lakes, MN$75,000–$95,000 / yearDefine and report against the core KPIs for the role: engagement, follower and community growth, overall reach and new-to-brand reach, and campaign-level efficiency including impressions/views, reach, comments, shares, watch rate, CPM, CPV, CPE), and content-to-commerce signals (creator-driven GMV and TikTok Shop revenue, treated as marketing indicators). Were hiring a Community & Content Marketing Manager who loves this space to lead how asmodee shows up and sees the through-line across all of it - from creator and influencer partnerships, to TikTok Shop and social commerce, to always-on content production, and to the fan communities that turn players into brand advocates.
1295-Minnesota - Retail Event Marketing Manager LeafFilter North Inc1295-Minnesota - Retail Event Marketing ManagerEden Prairie, MNPrimary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators.
NewCustomer Marketing Manager - Retail Business (Desserts) Schwan's CompanyCustomer Marketing Manager - Retail Business (Desserts)Hopkins, MNOur portfolio includes iconic pizzas, global flavors and timeless desserts from brands like Red Baron®, bibigo®, Tony’s®, Big Daddy’s®, Freschetta®, Pagoda®, Edwards® and Mrs. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life.
Associate Marketing Manager - Animal Nutrition Land O'Lakes Inc.Associate Marketing Manager - Animal NutritionArden Hills, MNFull timePartner with the field, RAM, and cross functional teams to gain market, industry, channel, and producer insights to populate marketing strategies and direction and ensure accurate tactical execution. Coordinate with Income Optimization in the collection of competitive pricing to properly price/position branded products in the marketplace and accuracy of sales incentive points and hierarchy assignments on branded products.
Communications & Marketing Manager Ultimate Staffing ServicesCommunications & Marketing ManagerSaint Paul, Minnesota$60,000–$65,000Proficiency with Adobe Creative Suite and marketing tools (e.g., WordPress, Google Analytics, email platforms). Design and produce a wide range of assets (print, digital, presentations, trade show materials).
Sr Customer Marketing Manager - Retail Business The Schwan Food CompanySr Customer Marketing Manager - Retail BusinessHopkins, MNWe're looking for a strategic and collaborative leader to help shape commercial plans, influence enterprise strategy, and drive growth across key customer partnerships within a fast-paced CPG environment. Our portfolio includes iconic pizzas, global flavors and timeless desserts from brands like Red Baron, bibigo, Tony's, Big Daddy's, Freschetta, Pagoda, Edwards and Mrs.
Sr. Field Marketing Manager Siteimprove A/SSr. Field Marketing ManagerMinneapolis, MN$80,000–$100,000 / yearYou will own an integrated field marketing motion: building industry-led, ABM-fueled campaigns that target our highest-priority Commercial accounts by vertical and business scale, then activating them through regional events, executive programs, digital plays, and high-touch account sequences. Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.