Assistant Sales and Marketing Manager Pier Sixty SixAssistant Sales and Marketing ManagerFort Lauderdale, FloridaFull timeThe Sales & Marketing Manager is tasked with the following duties, responsibilities, and assignments: In support of the property sales team the role will greet visitors, answer phone calls (to include customer and brand call center reservations as well as general hotel inquiries, intake and process incoming lead information, handle reservation requests, research group billing inquiries, gather data as needed, compile reports, maintain files and prepare correspondence. Responsibilities: The primary purpose of the Assistant Sales and Marketing Manager is to provide a wide range of support that would enable the property sales, marketing and event managers to focus on revenue generating activities.
Marketing Manager, Pursuit Marketing Suffolk Construction Company IncMarketing Manager, Pursuit MarketingMiami, FLSuffolk - America's Contractor - is a national company with more than $9 billion in annual revenue, 3,000 employees, and 17 offices, including Boston (headquarters), New York City, Miami, West Palm Beach, Tampa, Estero, Dallas, Los Angeles, San Francisco, San Diego, Las Vegas, Herndon, U.S. Virgin Islands, and other key markets. This role will work closely with other pursuit marketing team members, as well as regional leadership, operations, preconstruction, and business development to develop best-in-class materials that effectively communicate a strong value proposition while supporting the company's vision.
Field Marketing Manager, Bloom Beverage - S. Florida Woodbolt Distribution LLCField Marketing Manager, Bloom Beverage - S. FloridaFLThe company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
Senior Digital & Growth Marketing Manager goTRGSenior Digital & Growth Marketing ManagerAventura, FLThe enterprise deals ReturnPro wins create the supply our wholesale buyers need, and the strength of those ReCommerce channels is exactly what makes ReturnPro's recovery story so compelling to the next enterprise retailer. You'll work alongside a VP of Marketing actively building a modern, AI-augmented marketing function, and a product marketing team built for some of the most analytically rigorous buyers in retail.
eCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerMiami, FL$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
Marketing Manager Davidson Hospitality GroupMarketing ManagerMiami Beach, FloridaA trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company's heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.
NewSr. Marketing Manager/Marketing Director The Salty DonutSr. Marketing Manager/Marketing DirectorCoconut Grove, Florida$115,000–$135,000The Role: We’re looking for a Senior Marketing Manager / Marketing Director to lead The Salty’s marketing strategy and execution, partnering closely with the Founder + Chief Brand Officer to turn the brand vision into thoughtful, high‑performing marketing across launches, loyalty, local store marketing, partnerships, paid performance, and customer‑facing campaigns. Oversee marketing execution across product launches, retail products, partnerships, loyalty/CRM, local store marketing, paid media, influencer/PR, and in‑store marketing.
Senior Product Marketing Manager, Compliance Socure IncSenior Product Marketing Manager, ComplianceMiami, FLThe Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on the compliance suite. The Senior Product Marketing Manager for our Compliance Suite will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socures compliance-focused solutions.
Senior Product Marketing Manager, Fraud Socure IncSenior Product Marketing Manager, FraudMiami, FLThe Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on fraud suite. The Product Marketing Manager for our Fraud Suite will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's fraud-focused solutions.
Senior Product Marketing Manager, Identity & KYA Socure IncSenior Product Marketing Manager, Identity & KYAMiami, FLThe Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product. The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's workforce-focused solutions.
Product Marketing Manager, Data Ecosystems Alteryx IncProduct Marketing Manager, Data EcosystemsFLRemote$120,000–$155,000 / yearAs the Data Ecosystem Product Marketing Manager, you will: Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryxs Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud.
Senior Technical Product Marketing Manager, Platform (InSight DXP) Iron Mountain IncSenior Technical Product Marketing Manager, Platform (InSight DXP)Miami, FLRemoteGo-To-Market Strategy & Sales Empowerment: Partner across cross-functional teams to orchestrate the Go-To-Market blueprint and independently deliver high-impact, outcome-oriented assets-including white papers, solution briefs, reference architectures, and implementation guides-to drive global customer awareness. Iron Mountain helps lower cost and risk, comply with regulations, recover from disaster, and enable digital and sustainable solutions, whether in information management, digital transformation, secure storage and destruction, data center operations, cloud services, or art storage and logistics.
NewSenior Product Marketing Manager UKGSenior Product Marketing ManagerFort Lauderdale, FL$102,300–$147,050 / yearYou'll be a key team player between Product Management, Sales, and Marketing, making sure products are clearly positioned and sales teams are fully enabled to win. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched.
Senior Product Marketing Manager, Platform (InSight DXP) Iron Mountain IncSenior Product Marketing Manager, Platform (InSight DXP)Miami, FLYou will independently navigate technical roadmaps to architect and deliver a suite of high-impact, outcome-oriented assetsincluding white papers, solution briefs, reference architectures, implementation guides, website contentthat drive global customer awareness and ensure commercial readiness across sales and partner channels. Iron Mountain helps lower cost and risk, comply with regulations, recover from disaster, and enable digital and sustainable solutions, whether in information management, digital transformation, secure storage and destruction, data center operations, cloud services, or art storage and logistics.
Senior Product Marketing Manager GuardzSenior Product Marketing ManagerMiami, FloridaEstablished in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 120 industry professionals. Content & Demand Support: Work closely with marketing to translate product value into compelling content (case studies, web, campaigns).
NewMarketing Manager Hocher HoldingsMarketing ManagerFort Lauderdale, FLDescriptionThe Marketing Manager is responsible for developing, executing, and optimizing marketing strategies that strengthen the Makers Air brand, drive charter revenue, and enhance customer engagement across all channels. This role oversees brand positioning, digital presence, campaign performance, and market analytics to support both passenger charter services and corporate partnerships.
Sr. Global Marketing Manager - Cardiac AbbottSr. Global Marketing Manager - CardiacPrinceton, FloridaAs part of Abbott’s priority to scale its installed base and accelerate adoption of high‑impact innovations, we are seeking a Senior Global Marketing Manager – Cardiac to lead the strategic and commercial success of the cardiac portfolio, including high‑priority NPIs. The Senior Global Marketing Manager owns the portfolio strategy, NPI roadmap, launch execution, and adoption acceleration, working cross‑functionally to ensure new cardiac products move rapidly from development evaluation protocol inclusion sustained utilization.
NewRegional Marketing Manager Federal Realty Investment TrustRegional Marketing ManagerCoconut Grove, FloridaFull timeBased equally between CocoWalk and The Shops at Pembroke Gardens, the role offers flexibility to adjust schedules around on-site events, along with the ability to work from home one day per week while supporting broader portfolio marketing needs. The Regional Marketing Manager will contribute to award-winning properties, including CocoWalk (Coconut Grove, Florida) and The Shops at Pembroke Gardens (Pembroke Pines, Florida), interfacing with both tenants and customers.
Senior Marketing Manager Red CarrotSenior Marketing ManagerMiami, FLRemoteFull timeThis role sits at the intersection of marketing strategy and program management, requiring the ability to translate high-level objectives into actionable initiatives while ensuring disciplined execution and accountability across projects. Management and Growth: Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are consistently met.
Senior Marketing Manager - IVF Technologies Vitrolife ABSenior Marketing Manager - IVF TechnologiesMiami, FLRemoteThe Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby.
Senior Marketing Manager - IVF Consumables Vitrolife ABSenior Marketing Manager - IVF ConsumablesMiami, FLRemoteThis role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, revenue growth, and competitive differentiation across a portfolio of IVF consumables.
NewMarketing Manager MomentMarketing ManagerFort Lauderdale, FLPatient-facing brand & content: Build awareness and trust for our telemedicine care services with clear, compassionate, compliant content that helps patients understand and choose MomentMD.Social presence: Own and revamp our channels — a full refresh of Instagram and Facebook for patient-facing brand and trust. We connect graduate healthcare students: PA, Nursing, and Medical with board-certified preceptors for supervised virtual clinical rotations, and we help university student health services deliver high-quality telemedicine care that improves diagnoses and patient outcomes.
Product Marketing Manager, Agent & Application Experiences Alteryx IncProduct Marketing Manager, Agent & Application ExperiencesFL$140,000–$185,000 / yearFrom Agent Studio and MCP Server to App Builder and Auto Insights, our Agent & Application Experiences portfolio enables organizations to bring AI-ready data and workflows to the agents and applications transforming how business gets done. You will define how enterprises understand and adopt agentic AI capabilities, position Alteryx as the essential business logic layer for AI-powered workflows, and build programs that accelerate awareness, adoption, and revenue across every segment we serve.
Field Marketing Manager, Customer Growth - 10183 Coupa SoftwareField Marketing Manager, Customer Growth - 10183Boca Raton, FloridaRemoteCoupa’s Field & Account Based Marketing team is seeking a passionate and seasoned Field Marketer with a passion for growing our footprint in our existing customer base, to partner and foster valuable partnerships with our Sales organization to manage a field marketing plan from conception to execution, in order to build, influence, and accelerate sales pipeline, through a variety of marketing strategies and tactics. What You Will Bring to Coupa: 5+ years of experience Enterprise B2B marketing and/or sales, with a strong track record in develop Enterprise B2B marketing and/or sales, with a strong in Enterprise B2B marketing and/or sales, with a strong track record in developing and executing pipeline-generation and acceleration programs.
Senior Marketing Manager, Sustainability Solutions (Remote) Stryker CorpSenior Marketing Manager, Sustainability Solutions (Remote)Fort Lauderdale, FLRemote$135,600–$225,900 / yearHowever, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. Experience within healthcare, medical device, life sciences, healthcare technology, surgical products, capital equipment, hospital systems, operating room environments, clinical solutions, healthcare services, or related regulated industries.
NewSenior Product Marketing Manager (US) CrossmintSenior Product Marketing Manager (US)Miami, FL$170,000–$200,000 / yearYou'll work directly with the Head of Marketing, product leaders, sales, and the executive team to drive launches, position the company against the competition, and build the marketing function that turns enterprise momentum into category leadership. Trusted by more than 40,000 clients including global leaders like MoneyGram, Western Union, and Paga to nation states like the Marshall Islands, Crossmint powers stablecoin flows that move billions from cross-border remittances, global payroll, to the world's first digital UBI program.
NewField Marketing Manager Statewide Window and DoorsField Marketing ManagerHollywood, FLSouth Florida's Impact Window is expanding and looking for an experienced Direct Marketing Manager (Canvassing) to build, coach, and lead a winning door-to-door sales team. Company: Florida's Fast Growing Window Company-Specializing in Windows, Roofing In South Florida, Ft Myers, Tampa, Orlando and Houston Texas.
Product Marketing Manager (Cloud and Zero Trust Security) WatchGuard Technologies IncProduct Marketing Manager (Cloud and Zero Trust Security)Miami, FL$130,000–$140,000 / yearWrite and develop all forms of marketing content as prioritized by content maps - including web copy, eBooks, video scripts, infographics, buyer's guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more. Our Product Marketing Managers provide essential marketing services and deliverables, including: Market Research: PMMs keep a pulse on cybersecurity, cloud security, and Zero Trust market trends while engaging with industry analysts and other relevant market influencers.
Digital Marketing Manager Schellman & Company, LLCDigital Marketing ManagerFLExecute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework: 1:1 (ABM): Hyper-personalized digital touches for high-value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP). We are an accredited multi-framework ISO Certification Body for security, privacy, business continuity, and quality; a globally licensed PCI Qualified Security Assessor and a top provider to clients serving the federal DoD space as a leading FedRAMP 3PAO and the first assessment firm authorized as a CMMC C3PAO.
Outbound Marketing Manager ConnectWise IncOutbound Marketing ManagerFLAs a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences. Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they're regularly updated and used for the right audiences; treat sales feedback as a design input.
Product Marketing Manager, Workspace Security Check Point Software Technologies LtdProduct Marketing Manager, Workspace SecurityMiami, FL$2,020–$2,024You'll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies.
Communications and Marketing Manager Be Strong International, IncCommunications and Marketing ManagerPalmetto Bay, FLThis role requires a highly creative, data-driven, and collaborative leader who can balance big-picture vision with operational execution, managing a team and external partners to ensure excellence in storytelling, brand positioning, and stakeholder engagement. The Manager leads the development and implementation of integrated marketing, communications, fundraising, and social enterprise strategies that strengthen Be Strong's impact and align with its strategic plan.
Transactions Special Projects BD & Marketing Manager DLA Piper LLP (US)Transactions Special Projects BD & Marketing ManagerMiami, FL$129,808–$197,799 / yearWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties. The Transactions Special Projects BD & Marketing Manager, working in collaboration with and in support of the firm's strategic initiatives, is part of our Business Development and Marketing team, which works closely with BD & Marketing leadership and partners on strategic growth initiatives.
Digital Marketing Manager RempliDigital Marketing ManagerHallandale Beach, FloridaAs the firm continues to grow, they are looking to bring on a Digital Marketing Manager to take ownership of their digital presence and support client acquisition initiatives. This is a highly visible, in-office role for someone who combines strong digital execution with professionalism and the ability to represent a brand in front of a sophisticated audience.
NewMarketing Manager Default BrandMarketing ManagerFort Lauderdale, FLAble to understand event ticket sales, its impact on consumer demand and suggest pricing and special promotions for subscriptions, single tickets and special promotional packages, including implementation of dynamic pricing campaigns. The Marketing Manager is responsible for conceptualizing, planning, and executing integrated marketing campaigns for assigned events and institutional initiatives, including paid media, social media, promotional partnerships, and grassroots marketing efforts.
Senior Product Marketing Manager UKG IncSenior Product Marketing ManagerSunrise, FL$102,300–$147,050 / yearWith the world''s largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. You''ll be a key team player between Product Management, Sales, and Marketing, making sure products are clearly positioned and sales teams are fully enabled to win.
Senior Product Marketing Manager Guardz Cyber LtdSenior Product Marketing ManagerMiami, FLEstablished in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 100 industry professionals. To this end, we introduced our comprehensive all-in-one Secure & Insure platform, and continue to grow and expand our team, our partnerships and our revenue.
Marketing Manager, Lifecycle Management ADT IncMarketing Manager, Lifecycle ManagementBoca Raton, FLSummary: What We're Looking for: We are seeking a results-driven Marketing Manager, Lifecycle Management, who is passionate about bringing lifecycle lead generation programs to life and delivering results. The right candidate will support our go-to-market strategy through close partnerships across marketing, analytics, legal, compliance, and technology teams, as well as with our agency and vendor partners.
Field Marketing Manager (Events) GuardzField Marketing Manager (Events)Miami, FloridaThe role will work closely with business development, marketing, partnerships, and sales teams to drive pipeline growth, strengthen industry relationships, and amplify Guardz’s presence in the cybersecurity ecosystem. Established in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 120 industry professionals.
Field Marketing Manager PelicoField Marketing ManagerMiami, FloridaOur factory operations management platform enables factory teams to be more agile and resilient in a world where supply chain disruptions occur every 16 minutes. We design a platform that handles high volumes, concurrent users, and complex workflows , while remaining modular, maintainable, and future-proof.
Marketing Manager Bisnow LLCMarketing ManagerMiami, FLWith a portfolio spanning major university markets nationwide, the firm specializes in acquiring, repositioning, and managing core-plus and value-add communities, combining institutional-level investment analysis with hands-on operational execution. The ideal candidate thrives in a collaborative environment, understands the unique dynamics of student housing, and is energized by creating campaigns that connect with student populations and drive measurable results.
Senior Product Marketing Manager Gainsight, Inc.Senior Product Marketing ManagerFL$135,000–$145,000 / yearIn this role, you'll play a key role in driving the success of Gainsight's Atlas AI Agent offerings by executing strategic product marketing initiatives that bring compelling messaging, positioning, and product value to market. Build and nurture strong cross-functional relationships with Sales, Product, Marketing, and Post-Sales teams and leadership to drive cohesive product marketing strategies across Gainsight.
Customer Growth Marketing Manager Xanterra Leisure Holding LLCCustomer Growth Marketing ManagerMiami, FLAs part of the cross‑functional New Experiences Task Force, the Manager works closely with New Product Development to align audience strategy with approved product concepts, and with New Experience Development to ensure guest communications and journey touchpoints are aligned with execution. This role focuses on audience strategy, segmentation, partnerships, and content activation, ensuring that new products are launched with clearly defined target audiences, compelling messaging, and scalable demand‑generation models.
Junior Digital Marketing Manager Babor Beauty Group AmericasJunior Digital Marketing ManagerAventura, FloridaThe Junior Marketing Manager, North America (DTC & eCommerce) supports the planning, execution, and optimization of marketing initiatives across Direct-to-Consumer, Amazon, and Affiliate channels. • Support merchandising efforts across DTC websites, including content updates, pricing checks, product presentation, and cross/upsell opportunities.
Marketing Manager - Events & Programming Turnberry AssociatesMarketing Manager - Events & ProgrammingAventura, FLSource, evaluate, onboard, and manage event vendors, including production companies, rental companies, florists, décor partners, entertainment, photographers, videographers, staffing agencies, fabricators, food and beverage partners, and specialty providers. They partner closely with internal teams, tenants, vendors, sponsors, community organizations, security, operations, and external production partners to ensure every event is thoughtfully planned, brand-right, operationally sound, and flawlessly executed.
Senior Solution Marketing Manager - Global Narrative & Portfolio Strategy Telus CorpSenior Solution Marketing Manager - Global Narrative & Portfolio StrategyMiami, FL$108,000–$143,000 / yearWe improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. As the Senior Solution Marketing Manager for Global Narrative & Portfolio Strategy, you own how the portfolio is positioned in the market: the global narrative, the value propositions that differentiate us, and the go-to-market strategy that ties it all together.
NewMarketing Manager CityPickleMarketing ManagerBoca Raton, FloridaThe Marketing Manager will lead integrated marketing initiatives spanning email, social media, paid media, and community-driven outreach, ensuring clear, consistent messaging across the customer journey with the goal of driving engagement and brand awareness for Boca Paddle. Strategic & Creative: Entrepreneurial and hands-on mindset, with the ability to combine creative problem-solving, strong messaging, and brand intuition with a willingness to test new ideas, execute grassroots outreach, and support community-driven marketing efforts.
NewSenior Product Marketing Manager, Fraud Suite SocureSenior Product Marketing Manager, Fraud SuiteMiami, FLThe Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on fraud suite. The Product Marketing Manager for our Fraud Suite will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's fraud-focused solutions.
Director Manager CRM Klaviyo Email Marketing Lifecycle Loyalty BluZincDirector Manager CRM Klaviyo Email Marketing Lifecycle LoyaltyMiami, FloridaRemoteSenior Digital Marketing Manager / Diicrtor of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth. Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.
Product Marketing Manager - BitLife Franchise StillfrontProduct Marketing Manager - BitLife FranchiseMiami, FloridaOver 100 million players in our popular life simulation game BitLife experience the thrilling journey from birth to death, making choices that shape their character’s destiny. Drive organic growth activations : live events, creator/influencer partnerships, referral loops, and the occasional weird idea that works.