Lead medium and long-term product planning, which includes managing new and existing product life cycles, initiating product development projects, launching line extensions, and phasing out underperforming products by analyzing market trends. Work seamlessly with cross-functional partners to lead the innovation and planning process, while capitalizing on internal capabilities, market opportunities, and trends to manage and grow the category and product portfolio, including Sales, Finance, R&D, Operations, Regulatory, Legal, etc.