NewDigital Marketing Manager (E-commerce Growth) Sparks GroupDigital Marketing Manager (E-commerce Growth)Gaithersburg, MD$80,000–$95,000 / yearDevelop, manage, and execute marketing strategies to drive revenue cross Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, Pinterest, SNAP Ads, Email/SMS Marketing, and Etsy. Sparks Group and a viral, e-commerce-driven company in Gaithersburg, MD have partnered to find a driven, skilled, and hands-on Digital Marketing Manager (E-commerce Growth) who will own and scale revenue across paid media and digital channels.
NewSenior Marketing Manager - Remote CorpaySenior Marketing Manager - RemoteWashington DC, DCRemote$110,000–$140,000 / yearThis is a highly visible role for a strategic marketer who enjoys connecting the dots, influencing stakeholders, and turning complex offerings into clear, compelling value for customers. Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.
NewPrincipal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteWashington DC, DCRemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
NewMarketing Manager - Remote ButterflyMXMarketing Manager - RemoteWashington DC, DCRemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Regional Sr Integrated Marketing Specialist Lennar CorporationRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearThis role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career.
NewTechnical Program Manager - Marketing Data Science Mitchell MartinTechnical Program Manager - Marketing Data ScienceVienna, VA$75–$80 / hourBy applying for this job, you agree to receive AI-generated calls, text messages, and/or emails from Mitchell Martin Inc and its affiliates and contracted partners at various frequency through traditional and automated methods. The role requires collaboration with cross-functional teams to operationalize data platforms and analytics solutions.
NewB2G Senior Marketing Manager Government Business ResultsB2G Senior Marketing ManagerReston, VAThis role brings deep B2G (business-to-government) marketing experience to consult, develop, and deliver measurable marketing initiatives that drive client revenue and measurable outcomes across awareness, demand generation, and prospect engagement. Stay current and curious on relevant events in the client’s B2G segment, offering expert insight to maximize in-person networking, awareness and educational opportunities.
NewManager, AI Marketing Orchestration, GTM Engineer SarnovaManager, AI Marketing Orchestration, GTM EngineerWashington DC, DCThis role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content.
NewMarketing Project Manager System OneMarketing Project ManagerVienna, VAIn addition, the Project Manager works closely with the product owner(s), strategy teams and scrum masters within our Agile Release Train to coordinate and traffic work to external vendors, agency partners, and internal business partners. • Lead efforts and collaborate with the cross-functional business unit teams to identify all tasks needed to complete a marketing campaign and strategically perform or delegate those tasks to appropriate team members.
NewTechnical Project Manager - Marketing System OneTechnical Project Manager - MarketingMerrifield, VAOversee and manage marketing-related technical projects, ensuring timely delivery and alignment with business goals. Coordinate cross-functional teams, including marketing, IT, and third-party vendors, to facilitate project execution.
Senior Director of Digital Strategy & Ecommerce Automotive Passport AutoSenior Director of Digital Strategy & Ecommerce AutomotiveWashington, DC$100,000–$100,000 / yearFull timeYou will oversee a small internal marketing team, coordinate closely with our advertising agency, and work directly with dealership leadership across the group to ensure marketing initiatives translate to measurable sales and service growth. This is a senior-level role for a seasoned automotive professional who can drive results, lead a team, and hold partners accountable.
NewMarketing Automation Specialist Sparks GroupMarketing Automation SpecialistWashington, DCRemote$30–$40 / hourWork within our established email request and review/approval processes, including usage of the team’s Litmus email testing software. Marketing Automation Specialist Job Summary: We’re looking for aMarketing Automation Specialist to join a well-established and world-renowned Association.
NewVacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential*- DC Marriott Vacations WorldwideVacation Sales & Marketing Representative - up to $2K Sign On Bonus Potential*- DCWashington, DCThe Vacation Sales & Marketing Representative position pays a base wage of $17.95/hour, plus production pay, and includes 10 weeks of guaranteed paid training with an additional $50 per day. For 2024 Annual earnings for MVO MVC City at The Mayflower Washington D.C. (base wages + production pay) is reasonably expected to be $38,641 - $80,651.
NewInternal Marketing and Communications Associate Erickson Senior LivingInternal Marketing and Communications AssociateCatonsville, MD$60,000–$70,000 / yearSee Erickson Senior Living Privacy Policy at https://www.ericksonseniorliving.com/privacy-policy and SonicJobs Privacy Policy at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at https://www.sonicjobs.com/us/terms-conditions. Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities.
Marketing / Proposal Coordinator Whitman, Requardt & Associates, LLPMarketing / Proposal CoordinatorFairfax, VAFull timeSuccess in this position depends on strong time management, attention to detail, and the ability to work both independently and collaboratively while supporting efficient, high-quality proposal efforts. The ideal candidate is organized, detail-oriented, and proactive, with strong writing skills, creative problem-solving abilities, and a high level of accountability from start to finish.
NewField Growth & Customer Experience Marketing Specialist AramarkField Growth & Customer Experience Marketing SpecialistJessup, MD$55,000–$67,000They will be responsible for management and implementation of Aramark Refreshments? marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media team?s overall marketing/communication strategy.
NewDirector, ABM & Field Marketing SamsaraDirector, ABM & Field MarketingWashington DC, DCRemoteYou want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
NewInfluencer Marketing Coordinator - Remote LaterInfluencer Marketing Coordinator - RemoteWashington DC, DCRemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewMarketing Coordinator Passport Auto GroupMarketing CoordinatorSuitland, MD$60,000–$72,000 / yearFull timeWith 9 dealerships representing BMW, MINI, Toyota, Nissan, Mazda, INFINITI, and Genesis, we’re committed to putting our customers first and delivering exceptional service at every touchpoint. Coordinate with General Managers and Service Managers on the monthly sales and service promotions, special offers, and seasonal marketing initiatives.
NewDirector, Content Marketing Unity SoftwareDirector, Content MarketingWashington DC, DCWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
NewAssociate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteWashington DC, DCRemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
NewProject Manager III - Contract TalentBurst, Inc.Project Manager III - ContractWalkersville, MD$39.22–$65.35 / hourManage the complete life cycle and value chain of the assigned product portfolio within (market, competition, customer, and application intelligence) in close cooperation with the marketing manager and strategy teams to deliver on customer commitments as well as on sales and profit targets. Drive the forecasting process to provide a vital link between sales forecasts and production quantities to address demand exceptions, forecast new products, inventory management, and assist with prioritization in the event of supply challenges.
NewField Event Sales Representative Acosta GroupField Event Sales RepresentativeBaltimore, MD$32,000–$35,000This person will plan and execute on-site events, engage consumers and increase property penetration rate by driving sales of products and services, and build and maintain relationships with property managers/owners, event contacts, team members and internal staff. Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Regional Sr Integrated Marketing Specialist Lennar HomesRegional Sr Integrated Marketing SpecialistColumbia, MD$67,400–$84,300 / yearFull timeThis role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives. Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career.
Sales and Marketing Intern EclaroSales and Marketing InternHunt Valley, MDFull timeCompetitive Insights:Conduct competitive analysis to identify leading carriers and their approaches in Supplemental Health, Participant Accident, and Business Travel Accident (BTA). Marketing Campaigns & Events:Support development and execution of marketing campaigns to promote Business Travel, Participant Accident, and Supplemental Health products.
Marketing and Leasing Manager - Multi-Family Property Management Pratum CompaniesMarketing and Leasing Manager - Multi-Family Property ManagementGaithersburg, MD$75,000–$90,000 / yearFull timeFamiliarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools. The Marketing and Leasing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing and resident strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio.
Marketing Assistant- $20-$22/hr - DC Beacon Hill Staffing Group, LLCMarketing Assistant- $20-$22/hr - DCWashington, District of Columbia$20–$22 / hourFull timeLearn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries.
Sr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and Marketing Amazon.com IncSr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and MarketingArlington, VAYou will bring broad general marketing capability (social, digital, content, paid, organic, events, employer brand) alongside strong program management, stakeholder influence, and business acumen to navigate complex, multi-stakeholder environments. Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) - setting direction, maintaining quality, and driving performance.
Product Marketing Manager, Pixel for Business, Marketing Google LLCProduct Marketing Manager, Pixel for Business, MarketingVAWe leverage tailored messaging and strategic co-marketing partnerships to demonstrate how the Pixel ecosystem-powered by Google's leadership in AI, security, and productivity-solves real-world business problems and enhances operational efficiency for businesses. You will take initiative and grow in ambiguity, leading the way in establishing Google's AI leadership within the Business-to-Business (B2B) space and positioning the integration of AI-powered features-including Gemini-across the Pixel for Business portfolio as a core value proposition.
Landscape Sales & Marketing Manager Graham Inc.Landscape Sales & Marketing ManagerMt Airy, MDLeading, coaching, and holding accountable a team of Account Managers, Estimator/Designer, and Business Developers . Your leadership will inspire a dynamic team to deliver exceptional service, ensuring customer satisfaction and fostering long-term partnerships.
Group Marketing Manager, Referrals Growth Marketing The PNC Financial Services Group IncGroup Marketing Manager, Referrals Growth MarketingVienna, VA$123,200–$274,560 / yearPNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Account-Based Marketing Manager , AWS Strategic Customer and Partner Marketing Amazon.com IncAccount-Based Marketing Manager , AWS Strategic Customer and Partner MarketingArlington, VAThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing Amazon.com IncAccount-Based Marketing Manager , NAMER Strategic Customer and Partner MarketingArlington, VAThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
ABM Marketing Manager , AWS North America Marketing Amazon.com IncABM Marketing Manager , AWS North America MarketingArlington, VAThe Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory.
Marketing/Creative - Marketing Manager Ampcus IncorporatedMarketing/Creative - Marketing ManagerWashington, DCRemote$40–$42.50 / hourThe ideal candidate is a tech-savvy, detail-oriented multi-tasker and self-starter with excellent communication skills and can work well in a fast-paced environment. Advisor, Digital Marketing Strategy and other members of the team to implement website content updates and provide digital administrative support.
Account Based Marketing Manager, Defense, AWS Industry Marketing Amazon.com IncAccount Based Marketing Manager, Defense, AWS Industry MarketingArlington, VAIn this role, you will design and execute strategic ABM programs that drive awareness, engagement, and pipeline growth within a defined set of named government accounts - helping defense leaders understand how AWS capabilities can transform their missions. This role will interact with Sales teams focused on the US Defense and Intelligence Community, Global Defense Industrial Base Partners, and product and service teams developing innovative solutions for defense.
Office Support Sales & Marketing Manager (Part-Time) Norbeck Technologies IncOffice Support Sales & Marketing Manager (Part-Time)Clinton, MDNorbeck Technologies is hiring a part-time Office Support Sales & Marketing Manager to help grow our business in the information technology and administrative support sectors. You will support sales, lead generation, CRM management, and digital marketing efforts across multiple platforms.
Marketing Manager, Demand Generation QuorumMarketing Manager, Demand GenerationWashingtonRemoteWe are a remote-friendly team with flexible work options: work remotely or, if you're in the area, choose to visit our vibrant, sunlit space in our modern, open-concept office in Washington, D.C. Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers.
Sr. Marketing Manager, Growth Marketing BrivoSr. Marketing Manager, Growth MarketingBethesda, MarylandYou will use effective marketing principles, tools, and tactics to serve the entire marketing team from building and executing our global demand generation strategy, reporting on marketing trends and campaign insights, and completing various other tasks to support sales and marketing. To keep our global teams connected and inspired, we provide a premium onsite experience featuring communal meals, recurring social events, and fully stocked workspaces—ensuring you have everything you need to stay focused while building the future of security.
NewEvent Marketing Manager - Glen Burnie, MD Window Nation, Inc.Event Marketing Manager - Glen Burnie, MDGlen Burnie, MDThe successful candidate will have a proven track record in event and team management, a passion for delivering exceptional customer experiences, and the ability to lead and inspire our local Glen Burnie, MD event marketing team. This role will manage all aspects of event planning and execution, designed to build brand awareness and drive lead generation at various events, home shows, or other opportunities that may attract future customers.
NewEvent Marketing Manager - Sponsorships Management StratAcuity Staffing Partners IncEvent Marketing Manager - Sponsorships ManagementHerndon, VA$30–$45 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. The Event Marketing Manager will serve as the primary operational contact for sponsors, maintain accurate records, and collaborate with internal teams and vendors to fulfill all commitments.
Senior Growth Marketing Manager Nitra IncSenior Growth Marketing ManagerDCThe team is backed by some of the world's leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD. We''re looking for: We are looking for a highly versatile and data-driven Growth Marketing Manager to lead initiatives across content creation, newsletter strategy, go-to-market execution, product enablement, and cross-functional collaboration.
Corporate Marketing Manager ATCS PlcCorporate Marketing ManagerHerndon, VA$120,000–$174,500 / yearThe Corporate Marketing Manager will elevate traditional proposals into compelling marketing packages that align with ATCS brand, messaging, and aggressive growth goals, refining technical engineering content into clear, persuasive, client-focused materials. Reporting directly to the Chief Operating Officer, you will act as a strategic architect bridging the gap between Strategic Sales, Proposals, Communications, and Brand Strategy.
Sr Marketing Manager, Consumable Goods W. R. Grace & CoSr Marketing Manager, Consumable GoodsColumbia, MD$139,510.40–$191,826.80 / yearWe provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Sr Marketing Manager, Sustainable Fuels, Edible Oils & Plastics W. R. Grace & CoSr Marketing Manager, Sustainable Fuels, Edible Oils & PlasticsColumbia, MD$139,510.40–$191,826.80 / yearWe provide innovative products, technologies and services which our customers use to manufacture everyday products like renewable fuels, pharmaceuticals, toothpaste, cosmetics, food packaging, beer, edible oils and more. Collaborate with MarComm, Digital Marketing, and Regional Marketing teams to execute activation plans, providing guidance and content development support.
Digital Marketing Manager Crosby Marketing CommunicationsDigital Marketing ManagerAnnapolis, MD$55,000–$70,000 / yearWe’re looking for candidates with these qualifications: 2–4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement. Candidate must have 2-4 years of full-time professional experience supporting performance-focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement.
Paid Search, Senior Digital Marketing Manager Crosby Marketing CommunicationsPaid Search, Senior Digital Marketing ManagerAnnapolis, MD$70,000–$90,000 / yearCrosby, one of the country’s leading independent communications firms, seeks a Paid Search, Senior Digital Marketing Manager to develop and manage multi-channel digital campaigns with a strong focus on paid search, performance media, and measurable outcomes. The ideal candidate brings deep expertise in search marketing, data-driven optimization, and digital analytics, with the ability to translate performance data into actionable insights for clients and internal teams.
Product Marketing Manager Leadership Connect IncProduct Marketing ManagerDCYou''ll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.
Associate Trade Marketing Manager McCormick & Co IncAssociate Trade Marketing ManagerHUNT VALLEY, MD$87,910–$153,870 / yearPOSITION OVERVIEW: The Associate Trade Marketing Manager I bridges Field Sales and Marketing; leading strategic sales promotion plans and resolving issues to support national business goals and achieving sales and profit targets. In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include: Comprehensive health plans covering medical, vision, dental, life and disability benefits.
Customer Marketing Manager AvePoint IncCustomer Marketing ManagerArlington, VA$90,000–$100,000 / yearThis role owns the execution and optimization of major customer programs, including the Customer Confidence Program-AvePoint's flagship customer storytelling and advocacy initiative-while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators. With a single platform for lifecycle control, multicloud governance, and rapid recovery paired with clear ownership across the business, we prevent overexposure and sprawl, modernize legacy and fragmented data, and minimize data loss and interruption.