Account Engagement Platform Expertise: Proven ability to independently build and manage Engagement Studio programs, automation rules, completion actions, dynamic lists and dynamic content, email templates, forms, form handlers, landing pages, and lead scoring and grading models. Working in Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, this role builds and optimizes the nurture programs, campaigns, and lead management processes that engage brokers, clients, and prospects and move them through the funnel.