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Web Content Specialist

The Digital Marketing & Content Coordinator will focus on executing and optimizing various operations, including but not limited to the following: Key Responsibilities: We are a global leader in the sheet metal machinery industry, aiming to be a one-stop partner for all sheet metal fabricators.

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<div>Job Title: Digital Marketing & Content Coordinator Location: Peachtree City, GA (flexible schedule) Employment Type: Full-Time, Salary + BonusWe are a global leader in the sheet metal machinery industry, aiming to be a one-stop partner for all sheet metal fabricators. We are seeking a talented and experienced individual to join our diverse and collaborative team. The Digital Marketing & Content Coordinator will focus on executing and optimizing various operations, including but not limited to the following:Key Responsibilities:<ul><li>Conduct competitive analysis to evaluate strengths and weaknesses</li><li>Product positioning and messaging using marketing channels</li><li>Market the product’s unique value proposition and market differentiation</li><li>Develop and execute go-to-market strategies and product launches through marketing channels</li><li>Create marketing materials, including website content and sales collateral</li><li>Content creation and video production</li><li>Equip sales teams with necessary marketing material (Sales Enablement)</li><li>Measure and analyze performance (lead source and social media reflection)</li><li>Track the effectiveness of marketing campaigns and product launches</li><li>Analyze outcomes to identify areas for optimization and improvement</li><li>Provide tradeshow support</li><li>Build and execute email marketing campaigns in Zoho Campaigns</li></ul>Required Skill Sets & Qualifications:<ul><li>Strong analytical and organizational skills, with attention to detail</li><li>Excellent communication and interpersonal skills</li><li>Experience with video production and editing (Adobe Premiere Pro, Final Cut Pro, or equivalent)</li><li>2-3 years’ experience with CMS (WordPress or similar)</li><li>Basic design skills (Adobe Creative Suite)</li><li>Bachelor’s degree in marketing or a related field</li><li>Ability to travel up to 15% both domestically and internationally</li></ul></div>

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Digital Content Marketing Specialist

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Marketing Jobs in Peachtree City, GA

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