Design and produce high-quality graphical assets across all channels including sales collateral, digital ads, social graphics, trade show materials, and email templates — using tools such as Adobe Creative Suite, Canva, or Figma while maintaining the RealCold brand guidelines. Lead the ongoing improvement of RealCold.com including UX enhancements, landing page development (for campaigns, verticals, and events), SEO optimization, and conversion rate improvements — with measurable goals against traffic, time-on-site, and form fill rates.