NewMarketing Specialist Vaco LLCMarketing SpecialistBrookhaven, GA$65,000–$75,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewPrincipal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteAtlanta, GARemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
NewProduct Marketing Manager MicrosoftProduct Marketing ManagerAtlanta, GA$85,100–$169,800 / yearThere is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year. Masters Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelors Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business .
Law Firm Marketing Manager Council & Associates LLCLaw Firm Marketing ManagerAtlanta, GA$90,000–$125,000 / yearCouncil & Associates is one of Atlanta’s fastest-growing personal injury law firms, handling serious cases involving truck accidents, premises liability, daycare injuries, negligent security, and wrongful death. Deliver weekly reporting to leadership on key performance indicators, including leads, signed cases, conversion rates, cost per lead, cost per acquisition, and campaign effectiveness.
NewVice President, Marketing Operations CorpayVice President, Marketing OperationsAtlanta, GAThe Vice President, Marketing Operations will report directly to the Global Chief Marketing Officer and partner cross‑functionally with leaders and teams across the organization to deliver enterprise‑wide initiatives. Builds scalable operating models, workflows, and governance frameworks that enable consistent, high‑quality marketing execution.
NewDirector, ABM & Field Marketing SamsaraDirector, ABM & Field MarketingAtlanta, GARemoteYou want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
NewInfluencer Marketing Coordinator - Remote LaterInfluencer Marketing Coordinator - RemoteAtlanta, GARemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewDirector, Content Marketing Unity SoftwareDirector, Content MarketingAtlanta, GAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
NewAssociate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteAtlanta, GARemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
Physician Office Division Sales Manager Medline IndustriesPhysician Office Division Sales ManagerAtlanta, GA$134,000–$201,000 / yearFull timeDevelop and mentor staff through on-boarding, open communication, training and development opportunities and performance management processes; build and maintain employee morale and motivation; ensure the team is appropriately staffed with required competencies. Conduct one-on-one review with all Account Representatives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
NewSenior eCommerce Channel Manager Kimberly-ClarkSenior eCommerce Channel ManagerRoswell, GARemote$127,600–$157,600 / yearThis role works in close partnership with Kimberly Clark Professional Channel Managers, Customer Marketing Managers, and the Digital Sales team to integrate eCommerce strategies into customer Joint Business Plans (JBPs) and drive measurable value creation. The eCommerce Channel Manager is responsible for executing and evolving Kimberly-Clark Professional’s eCommerce Playbook with targeted strategic partners to drive omni-channel growth, elevate customer partnerships, and create a sustainable competitive advantage in this fast-growing channel.
NewComplex Security and Fire Sales Manager Johnson ControlsComplex Security and Fire Sales ManagerRoswell, GA$97,000–$134,000 / yearIncreases market penetration in local Building Technologies & Solutions business by securing new customers and expanding the scope of the existing customer base business at key, target, managed and maintained owner accounts. Job DescriptionBuild your best future with the Johnson Controls teamAs a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Sales Marketing Manager, Demand Generation & Pipeline Marketing EmeraldSales Marketing Manager, Demand Generation & Pipeline MarketingAlpharetta, GeorgiaThe Sales Marketing Manager — Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs. Serve as the primary demand generation marketing partner to all brand and sales teams, presenting pipeline best practices, lead quality insights, and campaign results.
NewSales Marketing Manager, Demand Generation & Pipeline Marketing Emerald ExpositionsSales Marketing Manager, Demand Generation & Pipeline MarketingAlpharetta, GA$75,000–$85,000 / yearThe Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs. Stakeholder Partnership Serve as the primary demand generation marketing partner to all brand and sales teams, presenting pipeline best practices, lead quality insights, and campaign results.
Sales Marketing Manager, Demand Generation & Pipeline Marketing Emerald X LLCSales Marketing Manager, Demand Generation & Pipeline MarketingAlpharetta, GA$75,000–$85,000 / yearThe Sales Marketing Manager - Demand Generation & Pipeline Marketing is a strategic and hands-on role responsible for driving exhibitor, sponsorship, and media revenue through targeted demand generation programs. Emerald's talented and experienced teams grow our customers' businesses 365 days a year with products that create connections, deliver content, and drive commerce.
Product Marketing Manager, Pixel for Business, Marketing Google LLCProduct Marketing Manager, Pixel for Business, MarketingGAWe leverage tailored messaging and strategic co-marketing partnerships to demonstrate how the Pixel ecosystem-powered by Google's leadership in AI, security, and productivity-solves real-world business problems and enhances operational efficiency for businesses. You will take initiative and grow in ambiguity, leading the way in establishing Google's AI leadership within the Business-to-Business (B2B) space and positioning the integration of AI-powered features-including Gemini-across the Pixel for Business portfolio as a core value proposition.
NewSales & Marketing Manager Seminole GamingSales & Marketing ManagerAtlanta, GAHard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years.
Marketing Manager, Corporate Marketing and Communications Lincoln Property Company through LinkedInMarketing Manager, Corporate Marketing and CommunicationsAtlanta, GeorgiaOffering a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders and occupiers, Lincoln supports the entire real estate lifecycle across asset types, including office, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-used properties, throughout the United States, United Kingdom, and Europe. We’re looking for a creative, strategic, and highly collaborative Marketing & Communications Manager to help shape the Lincoln brand and to amplify our product line expertise and strengths to generate leads.
Sales & Marketing Manager Labor FindersSales & Marketing ManagerGainesville, GAFull timeConductanalytics and research – Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. In this position, the Marketing Manager will maintain knowledge of trends and developments in the market while identifying opportunities for new products and services.
Sales and Marketing Manager Senior HelpersSales and Marketing ManagerLawrenceville, GeorgiaProvide power point presentations to local case managers, nurses, discharge planners and offices and educate them on our services and how we can be of help to their clients. Participate in the development and implementation of specific strategies that will ensure high-quality client care and effective utilization of resources, for growth and financial viability.
NewSenior Marketing Manager - Remote CorpaySenior Marketing Manager - RemoteAtlanta, GARemote$110,000–$140,000 / yearThis is a highly visible role for a strategic marketer who enjoys connecting the dots, influencing stakeholders, and turning complex offerings into clear, compelling value for customers. Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.
NeweCommerce Growth Marketing Manager ACI LearningeCommerce Growth Marketing ManagerAtlanta, GA$100,000–$120,000 / yearOur leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations. ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training.
NewSales Marketing Manager, Campaign & Brand Enablement Emerald ExpositionsSales Marketing Manager, Campaign & Brand EnablementAlpharetta, GA$75,000–$85,000 / yearThe Sales Marketing Manager - Campaign & Brand Enablement is a strategic and hands-on role working across all Emerald brands to translate brand and sales priorities into integrated, full-funnel marketing programs that drive exhibitor, sponsorship, and media revenue. Lifecycle Marketing & Nurture Execution Build and manage end-to-end lifecycle email programs and nurture journeys in HubSpot - from initial inquiry through renewal and upsell.
Growth Marketing Manager VelosioGrowth Marketing ManagerAtlanta, GAYour day might look like: • Campaign Development: Design and execute multi-channel inbound/outbound campaigns (email, digital, webinars, events, content syndication, etc) aligned to GTM strategy in partnership with Marketing Operations and Shared Services. Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories - including Best Company Culture (2021-2024), Best Company Outlook (2022-2025), Best Company for Career Growth and Best Leadership Teams (2022-2025).
Assistant Marketing Manager Warner Bros. Discovery IncAssistant Marketing ManagerAtlanta, GAThe Assistant Marketing Manager will be responsible for leading all marketing execution efforts that drive consumption of TNT Sports content including The College Football Playoff, Unrivaled, Big 12 College Football, Banana Ball, FIA WEC, TNT Sports on truTV, and more as the landscape changes. Work in partnership with the Marketing Manager and cross-functional teams to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
Sales Marketing Manager, Campaign & Brand Enablement EmeraldSales Marketing Manager, Campaign & Brand EnablementAlpharetta, GeorgiaThe Sales Marketing Manager — Campaign & Brand Enablement is a strategic and hands-on role working across all Emerald brands to translate brand and sales priorities into integrated, full-funnel marketing programs that drive exhibitor, sponsorship, and media revenue. You will develop brand-specific campaign best practices, manage the execution of multi-channel lifecycle programs, and produce the sales enablement materials that equip teams to close including playbooks and training materials.
Product Marketing Manager, Data Ecosystems Alteryx IncProduct Marketing Manager, Data EcosystemsGARemote$120,000–$155,000 / yearAs the Data Ecosystem Product Marketing Manager, you will: Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryxs Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud.
Senior Product Marketing Manager Global Payments IncSenior Product Marketing ManagerAtlanta, GAThe Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams in executing product marketing strategies. Sales enablement - Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits.
Sales Marketing Manager, Campaign & Brand Enablement Emerald X LLCSales Marketing Manager, Campaign & Brand EnablementAlpharetta, GA$75,000–$85,000 / yearThe Sales Marketing Manager - Campaign & Brand Enablement is a strategic and hands-on role working across all Emerald brands to translate brand and sales priorities into integrated, full-funnel marketing programs that drive exhibitor, sponsorship, and media revenue. You will develop brand-specific campaign best practices, manage the execution of multi-channel lifecycle programs, and produce the sales enablement materials that equip teams to close including playbooks and training materials.
Channel Marketing Manager - Retail Gibraltar Industries IncChannel Marketing Manager - RetailAtlanta, GAAs the top supplier in the residential roof ventilation, drainage and roofing accessories markets, Gibraltar Building Products has extensive scale, top brands such as AirVent, Amerimax, Appleton Supply, Architectural Mailboxes, Award Metals, Berger, DOT Metals, Flamco, Florence, NorWesCo, Nu-Ray Metals, Millenium Metals, Quality Aluminum Products, SBC Supply, Southeastern Metals and Verde. Gibraltar Building Products is a segment of Gibraltar Industries, Inc (Nasdaq: Rock) a leading manufacturer and provider of products and services for the Residential, Agtech, and Infrastructure markets.
Content Marketing Manager Incident IQContent Marketing ManagerAlpharetta, GAWrite, edit, and manage high-quality B2B content across various formats (including but not limited to blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impact. In this role, you'll be the dedicated content owner on our marketing team—crafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand.
Product Marketing Manager SAP SEProduct Marketing ManagerAlpharetta, GA$220,200–$374,200 / yearOriginally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. What you'll do: Market and Business Situation - Understand the product area, including total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.
Brand Marketing Manager, Interface Interface IncBrand Marketing Manager, InterfaceAtlanta, GAWorking in close partnership with the Director of Brand Marketing, the Brand Marketing Manager contributes to brand planning, helps shape priorities, and leads the development and delivery of integrated marketing and commercialization plans. This role owns the strategy and execution for high‑impact brand initiatives and ongoing go‑to‑market efforts such as product launches and some strategic projects, translating overarching brand strategy into thoughtful, effective programs that drive relevance, clarity, and momentum across the business.
Senior Search Engine Marketing Manager, Apartments.com CoStar GroupSenior Search Engine Marketing Manager, Apartments.comAtlanta, GeorgiaIncluded in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Marketing Manager I: 26-01771 Akraya Inc.Marketing Manager I: 26-01771Atlanta, GARemote$30–$35 / hourMost recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Client's Ecosystem Lifecycle Marketing Team is seeking a motivated Sales Marketer to support the final stage of the marketing funnel by converting Marketing Qualified Leads (MQLs) into Sales Qualified Opportunities (SQOs) for client's products.
Regional Marketing Manager - Southeast CNH Industrial NVRegional Marketing Manager - SoutheastGAJob Location: Field Atlanta - Georgia (United States), Field Baton Rouge - Louisiana (United States), Field Charleston - West Virginia (United States), Field Columbia - South Carolina (United States), Field Frankfort - Kentucky (United States), Field Jackson - Mississippi (United States), Field Jefferson City - Missouri (United States), Field Little Rock - Arkansas (United States), Field Montgomery - Alabama (United States), Field Nashville - Tennessee (United States), Field Raleigh - North Carolina (United States), Field Tallahassee - Florida (United States). Additionally, you can freely decide and change any time whether you accept cookies or choose to opt out of cookies to improve website''s performance, as well as cookies used to display content tailored to your interests.
Field Marketing Manager, Public Sector (U.S.) Check Point Software Technologies LtdField Marketing Manager, Public Sector (U.S.)Atlanta, GA$120,000–$195,000 / yearDevelop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns. You'll partner closely with public sector sales, demand generation, partner marketing, product marketing, and corporate marketing teams to activate campaigns in-region-while collaborating with strategic system integrators, resellers, and alliance partners to amplify reach and engagement.
Segment Marketing Manager - Healthcare Barco NVSegment Marketing Manager - HealthcareDuluth, GAYour responsibilities: You build a profound and data-driven understanding of the target clinical segments, end customers, personas and channels: market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning. As Segment & Clinical Marketing manager you are responsible for the value messaging of the Healthcare Portfolio from launch throughout the full sales journey, developed to target the different clinical segments, customers, personas and channels.
ABM Marketing Manager Aptean LimitedABM Marketing ManagerAlpharetta, GAWe are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Our fast-paced, global Marketing team is looking for someone who can take ownership of our ABM and digital demand generation engine and drive measurable pipeline impact.
Senior Partner Marketing Manager SentinelOneSenior Partner Marketing ManagerAtlanta, GA$149,000–$165,000 / yearAs Senior Partner Marketing Manager, you will develop and execute global marketing strategies and high-impact campaigns tailored for our most strategic service provider partners, including Pax8, N-Able, ConnectWise, and NinjaOne. Candidates with a background in cybersecurity and previous experience with service providers are highly preferred, as is familiarity with large MSPs partnerships including Pax8, ConnectWise, N-able, or NinjaOne.
NewMarketing Manager - Remote ButterflyMXMarketing Manager - RemoteAtlanta, GARemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Growth Marketing Manager OXOS Medical IncGrowth Marketing ManagerAtlanta, GAThe candidate eliminates dependence on external vendors by personally delivering high-quality work and implementing AI-assisted marketing systems to increase velocity. The candidate enhances OXOSs positioning and content so that customers, distributors, KOLs, and internal teams can clearly and consistently explain OXOSs value.
Marketing Manager CBRE Group IncMarketing ManagerAtlanta, GACBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). This role is ideal for a self-starter who thrives working independently, can manage complex projects from concept through execution, and is comfortable partnering across brokerage, leadership, and marketing teams to drive business development efforts across the Southeast region.
Content Marketing Manager CallRailContent Marketing ManagerAtlanta, GAThe Content Marketing Manager will constantly seek to create and align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion - then proposing, writing and/or editing content to this end. In conjunction with the rest of the content and SEO team, the Content Marketing Manager focuses on ideating and writing content - from case studies to blog posts, and ebooks - designed to help CallRail prospects and customers grow in marketing.
Product Marketing Manager Oscar Health IncProduct Marketing ManagerAtlanta, GARemote$105,818–$138,886 / yearServe as a Strategic Domain Expert: Act as the primary marketing point of contact; proactively identifying market needs and representing the "Voice of the customer" in cross-functional forums to ensure product developments align with member lifestyle goals. This role has a unique position within Insurance Marketing sitting at the intersection of Insurance Plan Design and Tech Innovation, serving as a dedicated expert who works across the lifecycle to champion the customer and drive growth through delivering internally and externally-facing products and experiences to market.
NewPerformance Marketing Manager - Southeast Region The Erosion CompanyPerformance Marketing Manager - Southeast RegionAtlanta, GAServing as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry.
NewMarketing and Events Manager Tidewater Consulting ServicesMarketing and Events ManagerAtlanta, GAThose with experience in the following categories tend to do well in this role: Sales, Marketing, Customer Service, Retail, Athletics, Restaurant, Teamwork, Training, Campaigns, Leadership, Communication, Outreach, Advertising. Tidewater's Business Development team is actively interviewing the best talent in the Atlanta area, searching for the next Entry Level Marketing Manager to lead and direct internal resources.
NewGrowth Marketing Manager Rare Necessity Digital AgencyGrowth Marketing ManagerAtlanta, GARemoteRare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for coaches, consultants, e-commerce brands, and local businesses. Lead a team of 4 specialists per pod: Account Strategist, Social Media Specialist, Funnel & Automation Specialist, and Media Buyer.
NewSenior Solution & Customer Marketing Manager Rocket SoftwareSenior Solution & Customer Marketing ManagerAtlanta, GARemote$97,500–$131,625 / yearReporting to the Director, Solution & Customer Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for a new AI solution that enable IT teams at some of the world's largest organizations to modernize their infrastructure. Understand Alternative Solutions to Improve Competitive Position: Actively understand alternative market solutions and accepted approaches that customers may employ to solve their challenges to continuously inform product strategy and tune strategic messaging that feeds campaigns, enablement and customer programing.