The Director will have ownership of:Marketing strategy and annual marketing plansBrand strategy and positioningPackaging and brand presentationMarketing budget and ROIAgency and creative partner relationshipsDigital marketing, e-commerce, social media, and contentMarketing analytics and performance measurementThe role will also have significant influence on product development and innovation, including consumer insights, product positioning, naming, packaging, go-to-market strategy, and commercialization. This is a senior, highly visible, hands-on leadership position for a marketer who understands that great marketing isn't simply about creating beautiful campaigns - it is about building brands, creating demand, supporting customers, and driving profitable growth.