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Search Marketing (SEM) Specialist

You’ll be responsible for executing a variety of search marketing activities for the clients in your portfolio, including setting up ad campaigns, performing keyword research, analyzing results, monitoring budgets, reporting and more. As a Paid Search Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, and LinkedIn Ads.

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Paid Search Specialist Job Summary:We are seeking a Paid Search Specialist to join full-service digital marketing agency in Pittsburgh, PA. As a Paid Search Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, and LinkedIn Ads. You’ll be responsible for executing a variety of search marketing activities for the clients in your portfolio, including setting up ad campaigns, performing keyword research, analyzing results, monitoring budgets, reporting and more.Paid Search Specialist Responsibilities:<ul><li>Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.</li><li>Oversee $100,000+ per month media budgets.</li><li>Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.</li><li>Analyze detailed advertising performance reports & analytics.</li><li>Identify opportunities for client success through Google Ads, Meta and LinkedIn.</li><li>Work with account team to develop media plans to achieve specific client goals.</li><li>Collaborate with internal team members.</li><li>Research and develop strategies based on market trends, new Google Ads products and ad types, etc.</li><li>Quality control - Review all ads and budgets for errors.</li><li>Strategy & Innovation - Bring new ideas to agency management.</li><li>Implementing and testing new products and strategies.</li></ul>Paid Search Specialist Qualifications:<ul><li>Bachelor’s degree in marketing, advertising, or related field required, Google Ads certified preferred.</li><li>2+ years of experience in search engine marketing and the Google Ads platform required.</li><li>Minimum of 2 years of prior experience in Meta Ads and Google Ads is required, experience in LinkedIn and Pinterest preferred.</li><li>Google Ads certification is preferred but not required.</li><li>Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven).</li><li>Experience running A/B, multivariate tests.</li><li>Outstanding ability to think creatively, and strategically, and identify and resolve problems.</li><li>Excellent verbal and written communication skills.</li><li>Ability to work within a team and independently.</li><li>Prior experience with a project management system(s).</li><li>Strong organizational, time management, and analytical skills.</li><li>Attention to detail is a must.</li></ul>------------------------------------------------------------------This job is Hybrid Remote.We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.Download the Sparks Group mobile app from <a href="https://itunes.apple.com/us/app/keynote/id1555747830" rel="nofollow noopener noreferrer" style="text-align:center" target="_blank">Apple App Store</a> or <a href="https://play.google.com/store/apps/details?id=com.sparksgroupinc.jobsportal" rel="nofollow noopener noreferrer" style="text-align:center" target="_blank">Google Play</a>.------------------------------------------------------------------Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

Bringing the Best People and the Best Companies Together Since 1970.
Sparks Group (formerly SPARKS, Sparks IT Solutions, and Sparks Personnel) is the Washington DC Area's leading temporary staffing and full-time recruiting services provider. Whether you are seeking your next opportunity or looking to add talent, Sparks Group is the ideal partner for you! Each of our four divisions (Sparks Office, Sparks Accounting &amp; Finance, Sparks IT, and Sparks Creative) specializes in placing professionals in temporary/contract, temporary-to-full-time, and full-time roles across a diverse array of staffing categories, positions and levels including: office/administrative, customer service, human resources and talent acquisition, legal support, government and cleared personnel, mortgage/banking, accounting and finance, contracts and procurement, information technology and creative/marketing.
Sparks Group brings over four decades of experience placing professionals in challenging and rewarding positions at many of the area&rsquo;s most prestigious organizations. Our primary focus is presenting opportunities that match each candidate&rsquo;s skill-sets, experience levels, career objectives, and growth needs. Sparks Group has regularly ranked as one of the top US staffing and recruiting firms having been named to Inavero&rsquo;s Best of Staffing Lists&reg; for Client and Employee Satisfaction (2012-2017). Additionally, Sparks Group is proud to have been recently selected for other awards Staffing Industry Analysts&rsquo; 2017 Best Staffing Firms to Work For, Washington Business Journal Best Places to Work (2017), the Washington Post&rsquo;s Top Workplaces&reg; List (2017, 2014), Forbes&reg; Best Professional Recruiting Firms (2017), and the National Capital Business Ethics Award.

Sparks Group

Paid Search Specialist

A/B Testing

Advertising

Analysis Skills

Budget Management

Budget Reporting

Budgeting

Campaigns

Communication Skills

Detail Oriented

Identify Issues

Keyword Research

LinkedIn

Market Trend Analysis

Marketing

Marketing Campaign

Media Buying and Planning

Online Marketing

Organizational Skills

Performance Analysis

Performance Management

Performance Metrics

Presentation/Verbal Skills

Problem Solving Skills

Process Improvement

Product Strategy

Product Testing

Project/Program Management

Quality Control

Research & Development (R&D)

Sales Management

Search Engine Marketing (SEM)

Strategic Planning

Team Player

Time Management

Writing Skills

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