Regularly sit and work at a computer for extended periods; frequently communicate in person, by phone, and through electronic platforms; occasionally stand, walk, bend, reach, stoop, push, or pull; occasionally lift, carry, or move office equipment and materials weighing up to 25 pounds; specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Lead marketing technology and innovation initiatives, including system implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies—and manage project roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communication, and business readiness.