Operating in close alignment with the Directors of Demand Generation, this role is responsible for directly managing, optimizing, and scaling paid search, paid social, display, retargeting, and DSP platforms to manage and optimize all campaigns and support of driving MQL growth across NA, ANZ and UK/IR.The ideal candidate combines deep technical advertising expertise with a relentless focus on conversion optimization and MQL growth. Channel Mix & Emerging Channel Expansion: Multi-Channel Media Spend Management: Manage daily media spend and dynamically reallocate budgets across core and expansion channels based on lead quality, MQL volume, pipeline contribution, and Cost Per MQL / CAC efficiency.