What You’ll Do: Partner closely with the VP of SMB and the VP of Commerce to identify aligned priorities and programs to support pipeline Propose proactive growth opportunities to generate new SMB business for CrowdStrike and work cross-functionally across marketing to execute programs end-to-end Analyze channel performance to identify top performers and areas of opportunity Develop initiatives to amplify growth impact with strategic plans to seek customer reviews across third party review platforms Manage our trial and ecommerce demand motion Work closely with our Customer Marketing team to spotlight SMB customer voices across industries Partner with content team to identify messaging and strategic opportunities to generate impact with persona-based messaging, SEO, and execution — and work with the web team to bring this strategy to life Work with the digital marketing team to optimize digital channel performance, including retargeting where appropriate Support the SMB team with programs and partnerships management Skills: Ecommerce experience Project Management Ability to understand data insights in the context of the larger narrative Familiarity with leveraging key marketing channels to drive impact, including digital, SEO, email, and web What You’ll Need: 10-12 years of experience in a marketing role Bachelor's degree in marketing, program management, or similar Excellent English communication skills Fantastic cross-functional collaboration skills Strategic, proactive approach with strong execution skills Bonus: Prior experience in cybersecurity Prior experience in SMB-specific persona messaging Prior experience in commerce flows Prior experience in Marketo, 6sense, and Tableau Proficiency in tools such as Salesforce and Drift #LI-MJ1 #LI-Remote Benefits of Working at CrowdStrike: Remote-first culture Market leader in compensation and equity awards Competitive vacation and flexible working arrangements Comprehensive and inclusive health benefits Physical and mental wellness programs Paid parental leave, including adoption A variety of professional development and mentorship opportunities Offices with stocked kitchens when you need to fuel innovation and collaboration We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. They will be expected to work cross-functionally across the marketing team to define needs and partner with the right stakeholders to manage programs end-to-end, ultimately iterating and improving based on insights and learnings.