Developmental District Sales Manager NucorDevelopmental District Sales ManagerBrigham City, UTHands-on Learning: Attend monthly workshops covering various topics with other DDSMs from around. Our brands include American Buildings, CBC Steel Buildings, Kirby Building Systems, and Nucor.
Assistant Property Manager ROERS COMPANIESAssistant Property ManagerSalt Lake City, UT$43,500–$57,200 / yearAbility to perform the physical functions of the position, which may include, but are not limited to: ability to walk property, including up to 4 flights of stairs, to complete physical inspections, deliver resident communications, show apartment and drive a vehicle to visit area businesses for outreach marketing. Entrepreneurial mindset – loves to be challenged, determined to win, puts clients and teammates first, collaborative, inquisitive, self-motivated, and operates on trust (not fear).
NewSales Manager Ulta Beauty, Inc.Sales ManagerWest Jordan, UTWe bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Branch Manager Sunstate EquipmentBranch ManagerLindon, UTRequired: Bachelor's degree in business, operations, or related field and/or the equivalent work experience 5+ years of experience in branch, operations, or sales leadership, preferably in equipment rental or related industries. Minimum age of 21 years required to drive Company vehicles, requires a valid driver license and ability to maintain a good driving record qualifying to safely drive a Company vehicle for work purposes.
NewMulti-site Leasing Manager Asset LivingMulti-site Leasing ManagerHeber City, UT$20–$25 / hourin all directions, lift and place objects up to 25 lbs, operate machinery or power tools, identify and inspect objects, be able to work overtime, weekends, night hours (emergencies), work in extremely low or high temperatures, work in outdoor environments such as precipitation and wind, work in small and/or enclosed spaces, be exposed to hazardous chemicals. The employee is frequently required to ascend/descend ladders, stairs, scaffolding, ramps, step stools, and the like, move about to accomplish tasks or move from one worksite to another, operate motor vehicles and/or golf carts, assess the accuracy, neatness, and thoroughness of the work assigned, traverse flat and non-flat terrain.
Industry Liaison Office University of UtahIndustry Liaison OfficeSalt Lake City, UTFull timeThe Director or Senior Manager of the Industry Liaison Office is responsible for supporting faculty in identifying, securing, and managing industry-sponsored research funding; leading and unifying industry-sponsored research and outreach activities; and specifically supporting industry interactions in the Price College of Engineering ( PCOE ). Identify target markets well suited for prioritizing research and service offerings from PCOE and the University of Utah more broadly; manage communication and coordination to support growth and opportunities for the University of Utah; and collaborate with other campus units, such as the Office of Technology Licensing, Career and Professional Development, the Office of the Vice President for Research, and others.
NewDirector of Case Acquisition Lowe Law GroupDirector of Case AcquisitionOgden, UT$200,000–$250,000 / yearOgden, Utah | Full-Time | Executive Leadership Salary: $200,000–$250,000 DOE + Significant Growth Potential Lead the Growth of One of the Nation's Fastest-Growing Personal Injury Firms Lowe Law Group is looking for an exceptional executive to lead one of the firm's most important strategic functions: acquiring high-quality personal injury cases. Reporting directly to the Chief Operating Officer, the Director of Case Acquisition will provide executive leadership over our Marketing and Case Referral departments, developing the people, strategies, and systems that fuel the firm's continued growth.
Engineering Director System OneEngineering DirectorSalt Lake City, UT$105,000–$180,000 / yearThe Director of Engineering is responsible for directing, overseeing, and utilizing functional authority for operation, planning, organization, control, integration, and completion of all projects or process-related activities of engineering design or commissioning. Requirements Bachelor's Degree in Mechanical or Electrical Engineering from a 4-year accredited program or acceptable alternative such as Engineering Technology or Construction Management Degree.
Marketing Manager - Sales, Marketing & Revenue Management - Homestead Midway Utah Davidson Hospitality GroupMarketing Manager - Sales, Marketing & Revenue Management - Homestead Midway UtahMidway, UtahWith newly renovated accommodations, diverse dining experiences, and close proximity to world-class skiing, hiking, and fly fishing, Homestead is both a relaxing retreat and an adventure hub-creating an inspiring environment for hospitality professionals to grow, innovate, and deliver memorable guest experiences. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company.
Marketing Manager - Sales, Marketing & Revenue Management Davidson Hospitality GroupMarketing Manager - Sales, Marketing & Revenue ManagementMidway, UtahWith newly renovated accommodations, diverse dining experiences, and close proximity to world-class skiing, hiking, and fly fishing, Homestead is both a relaxing retreat and an adventure hub-creating an inspiring environment for hospitality professionals to grow, innovate, and deliver memorable guest experiences. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company.
Marketing Manager - Task Force Davidson Hospitality GroupMarketing Manager - Task ForceMidway, UtahWith newly renovated accommodations, diverse dining experiences, and close proximity to world-class skiing, hiking, and fly fishing, Homestead is both a relaxing retreat and an adventure hub-creating an inspiring environment for hospitality professionals to grow, innovate, and deliver memorable guest experiences. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company.
NewMarketing Manager, KSL KSL Broadcast GroupMarketing Manager, KSLSalt Lake City, UT$65,000–$85,000 / yearReporting to the Senior Marketing Manager, this role is a key member of the marketing team and collaborates closely with product managers, business directors, sales leaders, analysts, social media and creative teams to develop and execute high-impact campaigns on behalf of their assigned business unit. Manage the execution, testing, and optimization of marketing initiatives across a variety of channels, including paid media, SEO, email, push notifications, on-site promotions, partnerships, events, traditional advertising, and emerging marketing opportunities.
Email & Lifecycle Marketing Manager BILL Holdings IncEmail & Lifecycle Marketing ManagerDraper, UT$107,000–$133,700 / yearThe ideal candidate will have a proven track record of building successful email marketing programs (via email nurturing and email campaigns), working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. Co-develop email/lifecycle marketing strategy with cross-functional marketing teams to ensure messaging, tone, and timing are aligned across all channels.
NewChannel Marketing Manager Helpside IncChannel Marketing ManagerUTDraft broker-facing content including newsletters, one-pagers, case studies, blog posts, social posts, and email campaigns that speak to the realities of selling and servicing PEO business. This person will be the day-to-day engine behind the content, campaigns, and marketing activities to help our broker group build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.
Technical Product Marketing Manager Alteryx IncTechnical Product Marketing ManagerUtah, UTRemote$136,000–$177,000 / yearThis role sits at the intersection of Product, Engineering, Product Marketing, and Sales Engineering - responsible for translating complex data and AI capabilities into compelling, scalable demo experiences and roadmap narratives that drive understanding, differentiation, and deal velocity. As we define the future of Agentic Analytics, we are reimagining how technical storytelling, demos, and product experiences bring our platform to life - making it easy for customers, partners, and field teams to understand, adopt, and scale with Alteryx One.
NewSenior Growth Marketing Manager VasionSenior Growth Marketing ManagerLehi, UTThis is a hands-on execution role – you'll run ABM campaigns, support vertical-specific programs, and work cross-functionally with Content, Web, Design, Marketing Operations, and Sales vertical PODs to deliver against pipeline goals set by the Growth Marketing team. Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution.
NewMarketing Manager League of American OrchestrasMarketing ManagerSalt Lake City, UTJOB OVERVIEWThe Marketing Manager supports the Utah Symphony | Utah Opera (USUO) Marketing, Communications, and Patron Services department by executing assets for campaigns, and helping to shape the creative direction of marketing strategies to ensure USUO's campaigns reach new audiences, ensure a positive patron experience, and support the patron loyalty journey. Guide and collaborate with graphic designers and the Director of Marketing to produce compelling promotional materials—including print, digital, outdoor (billboards, banners, posters, fliers), TV and radio ads, and direct mail (postcards, brochures).Draft eblasts in Wordfly software with an eye toward appealing and user-friendly design.
NewMarketing Manager, KSL deseret managementMarketing Manager, KSLSalt Lake City, UT$65,000–$85,000 / yearRepresent the marketing team in cross-functional meetings, strategic planning discussions, and stakeholder presentations.**Skills and Experience We Are Looking For:*** Bachelor's degree in Marketing, Communications, Business Management or a related field, or equivalent professional experience.* 3+ years of experience in marketing, digital marketing, growth marketing, or audience development.* Reporting to the Senior Marketing Manager, this role is a key member of the marketing team and collaborates closely with product managers, business directors, sales leaders, analysts, social media and creative teams to develop and execute high-impact campaigns on behalf of their assigned business unit.
Content Marketing Manager REH Services, LLCContent Marketing ManagerSalt Lake City, UTPart timeSEO & AI Optimization: Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs, editorial structure, internal linking, and generative-search visibility. The way guests find a hotel or ski resort, and decide to book, increasingly runs through search results, AI-generated answers, and editorial content, and the portfolio needs a dedicated role to amplify that demand.
Content Marketing Manager Grand America Hotels & ResortsContent Marketing ManagerSalt Lake City, UtahSEO & AI Optimization: Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs, editorial structure, internal linking, and generative-search visibility. The way guests find a hotel or ski resort, and decide to book, increasingly runs through search results, AI-generated answers, and editorial content, and the portfolio needs a dedicated role to amplify that demand.
Utah State Marketing Manager First Chicago Insurance Company (FCIC)Utah State Marketing ManagerUTRemoteFull timeThe qualified candidate must be able to demonstrate a high level of knowledge and understanding of Personal Lines, as well a thorough understanding of large agency/broker dynamics. The selected candidate will be responsible for developing the assigned territory to achieve and exceed new item and revenue production targets in each line of business.
NewChannel Marketing Manager HelpsideChannel Marketing ManagerLindon, UTDraft broker-facing content including newsletters, one-pagers, case studies, blog posts, social posts, and email campaigns that speak to the realities of selling and servicing PEO business. This person will be the day-to-day engine behind the content, campaigns, and marketing activities to help our broker group build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.
NewProject Manager for Enrollment Marketing, Texas McCombs The University of Texas at AustinProject Manager for Enrollment Marketing, Texas McCombsAustin, UtahHowever, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. Develop project plans including project lifecycle, budget, resource requirements, change management processes, risk management, key milestones, communication mechanisms, test plans and deliverables using Asana and other tools, as needed.
Senior Sales and Marketing Manager The Front Climbing ClubSenior Sales and Marketing ManagerSalt Lake City, UT$80,000–$85,000 / yearFull timeYou'll lead demand generation, guide the sales funnel, safeguard our brand voice, and turn insights into action-all while mentoring a junior designer and partnering closely with leadership. As Senior Sales & Marketing Manager , you'll own the strategy and execution that drives membership growth and revenue for The Front and Vertical Solutions .
NewLifecycle Marketing Manager ConsultNetLifecycle Marketing ManagerDraper, UT$40–$45 / hourThis individual brings a strong mix of strategic thinking, program management, and data analysis to run high-performing campaigns autonomously while actively mentoring junior team members. Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
Marketing Manager, Respiratory Danaher CorpMarketing Manager, RespiratorySalt Lake City, UTRemote$83,000–$110,000 / yearWe are seeking an experienced Marketing Manager of Respiratory Diseases to support product marketing execution for assigned segments of the portfolio in the U.S. This role is responsible for contributing to the execution of marketing strategies that support growth, innovation, and customer engagement across the region. As the Marketing Manager, Respiratory Diseases, you will play an important role in advancing Cepheid's respiratory portfolio across the U.S. region by supporting high‑impact marketing execution and contributing to commercial growth initiatives.
Marketing Manager Auberge Resorts LLCMarketing ManagerPark City, UTThe 18 newly redesigned rooms and suites, including a Signature Suite that occupies the entire fourth floor, offer old-world charm with wood-burning fireplaces, vaulted ceilings and arched doorways; and, 40 residences, set in two new modern buildings designed by acclaimed architect Tom Kundig, are outfitted with full-service kitchens, contemporary living spaces and private balconies. Resort amenities include a luxurious lobby, adjacent Terrasse, exclusive private dining room, unique venues for private events and post-adventure wellness amenities such as customized massages in spa suites, breathtaking rooftop pool, infinity-edge hot tub and state-of-the-art fitness center.
Content Marketing Manager The Grand & Little America HotelContent Marketing ManagerSalt Lake City, UtahSEO & AI Optimization: Drive portfolio web content for organic and AI-driven discovery, including keyword research, briefs, editorial structure, internal linking, and generative-search visibility. The way guests find a hotel or ski resort, and decide to book, increasingly runs through search results, AI-generated answers, and editorial content, and the portfolio needs a dedicated role to amplify that demand.
Growth Marketing Manager Woven CareGrowth Marketing ManagerSalt Lake City, UT$90,000–$120,000 / yearYou'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. We believe deeply in the day-to-day impact of our work while also providing opportunities for long-term career growth and leadership opportunities for our team members.
Growth Marketing Manager Maverik IncGrowth Marketing ManagerSalt Lake City, UTBuild and scale new growth capabilities for marketing in Maverik stores with identifying industry trends and emerging tools (e.g., retail media expansion, AI-driven marketing, new promotional technologies), launching pilots, and operationalizing successful programs across the store network. Establish a disciplined test-and-learn model across all growth initiatives through collaboration with Liesel + Jaxon working on understanding and speaking to customer segmentation, including Agentic AI segments, measuring sales impact, customer response, and in-store conversion to continuously improve promotions, media effectiveness, and new program performance.
Owala Sr. Digital Marketing Manager Trove BrandsOwala Sr. Digital Marketing ManagerLehi, UTOur patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. This individual will provide strategic leadership, performance oversight, and team guidance to ensure Owala's digital ecosystem operates cohesively and efficiently.
NewDigital Marketing Manager Digital ResultsDigital Marketing ManagerSalt Lake City, UTCurrent Digital Marketing Certifications (some may be required before hiring);Google Analytics Individual QualificationGoogle Analytics GA4 trainingGoogle Ads Search CertificationGoogle Ads Display CertificationGoogle Ads Measurement CertificationGoogle Ads Shopping ads CertificationGoogle Ads Video CertificationBing Ads CertificationSEMrush CertificationHubspot CertificationWhy You Should Want to Work at Digital ResultsYes, we pay competitively, but that's not the only reason you should want to work here. We want clients to be serviced at the highest levels, and we believe that a company's obligation to its employees should be reciprocal: when the company needs help meeting a client deadline, our employees step up to help; in turn, when an employee needs a hand to balance family, life, and work, the company steps up to provide it.
Newe-Commerce Marketing Manager L N Curtis & Sonse-Commerce Marketing ManagerSalt Lake City, UTJob TypeFull-timeJob Description The eCommerce Marketing Manager at Curtis is a key member of the eCommerce and Marketing team who will help lead the end-to-end performance and user experience of Curtis web properties. Work with Merchandising Team to validate data integrity between the sites, vendors and ERP.Responsible for the site search management including maintenance, enhancements and performance.
Marketing Manager - Property Management Peak LivingMarketing Manager - Property ManagementPleasant Grove, UTFull timePrepare and provide regular verbal and written reports including marketing plan summary, leasing updates, public relations value, competitive analysis, traffic counts, etc., to corporate and company management, investment partners and other designated parties. Coordinate public relations efforts that maintain the company in a favorable light, creates interest in the company, promotes special events, and increases exposure of residents, builds relationships with key media, and enhances the overall perception of the company.
Regional Growth Marketing Manager Nearmap LtdRegional Growth Marketing ManagerLehi, UTInsurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you'll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. You'll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity.
Utah State Marketing Manager First Chicago Insurance CompanyUtah State Marketing ManagerUTRemoteThe qualified candidate must be able to demonstrate a high level of knowledge and understanding of Personal Lines, as well a thorough understanding of large agency/broker dynamics. The selected candidate will be responsible for developing the assigned territory to achieve and exceed new item and revenue production targets in each line of business.
NewProduct Marketing Manager - Emerging Clear Link Technologies, LLCProduct Marketing Manager - EmergingSalt Lake City, UTThe role turns recurring monetization demand into repeatable, sell-ready revenue products - anchored to revenue and gross margin - so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up. Emerging spans several distinct categories and audiences: Mobile (WhistleOut), TV/Streaming (the streaming side of CableTV.com and HowToWatch), Moving (Move.org), and Security (SafeWise).
NewProduct Marketing Manager - Finance Clear Link Technologies, LLCProduct Marketing Manager - FinanceSalt Lake City, UTThe role turns recurring monetization demand into repeatable, sell-ready revenue products - anchored to revenue and gross margin - so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs.
Marketing Manager - Property Management Peak Living LLCMarketing Manager - Property ManagementPleasant Grove, UTPrepare and provide regular verbal and written reports including marketing plan summary, leasing updates, public relations value, competitive analysis, traffic counts, etc., to corporate and company management, investment partners and other designated parties. Coordinate public relations efforts that maintain the company in a favorable light, creates interest in the company, promotes special events, and increases exposure of residents, builds relationships with key media, and enhances the overall perception of the company.
Product Marketing Manager MomentousProduct Marketing ManagerUtahThe ideal candidate is both analytical and strategic, capable of refining messaging frameworks, improving ecommerce product pages, strengthening sales narratives, and continuously optimizing how products are presented throughout their lifecycle. Momentous is seeking a strategic Product Marketing Manager to partner with the Director of GTM & Product Marketing in shaping how our products are positioned, understood, and sold across DTC, Amazon, and retail channels.
Performance Marketing Manager ZAGG Inc.Performance Marketing ManagerMidvale, UTOwn paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to margin-accretive growth across mophie and ZAGG. Experience managing or directing external agency partners in a paid media context: setting direction, reviewing deliverables, and holding partners accountable to results.
Senior Growth Marketing Manager IvantiSenior Growth Marketing ManagerSouth Jordan, UtahThis person must deeply understand how to develop strategic marketing programs and leverage the full power of Ivanti's value propositions across the right channels and tactics to generate full-funnel demand and achieve defined marketing targets and business outcomes. By combining authoritative data, automation, and agentic AI, Ivanti Neurons enables proactive, resilient, and scalable endpoint management helping customers focus on outcomes, not tools.
Jr Marketing Manager WAYBJr Marketing ManagerSalt Lake, UtahWholesale & Trade Marketing: Support our national retail partners (like Target, Nordstrom, and REI) by helping prepare digital assets and trade show materials that effectively represent the WAYB brand. Social Media & Community: Assist in executing our social media strategy by creating and scheduling content that resonates with our audience in the juvenile and pet spaces, while actively engaging with our community.
NewAI-Driven Content Marketing Manager - Portfolio The Grand America HotelAI-Driven Content Marketing Manager - PortfolioSalt Lake City, UTThe ideal candidate will have a strong writing portfolio, proficiency in SEO tools, and effective project management skills in a fast-paced environment. Responsibilities include developing web content for improved visibility and demand generation while synergizing with various marketing teams.
NewMarketing Manager Spectrum EngineersMarketing ManagerSalt Lake City, UTPreferred SkillsProficiency in CRM tools (Cosential/Unanet preferred)Experience with RFP and proposal coordination, particularly in the AEC industryFamiliarity with email marketing platforms and digital marketing campaignsStrong writing, editing, presentation, and storytelling skillsProject management experience from concept through executionMicrosoft Office proficiency (Word, Excel, PowerPoint)Education & ExperienceBachelor's degree in Marketing, Communications, Business, or a related field preferred5–6 years of marketing experience in the AEC industry (or closely related professional services environment)Physical RequirementsProlonged periods of sitting at a desk and working on a computerOccasional extended hours or weekend work to meet deadlines or attend industry events#J-18808-Ljbffr. Marketing ManagerSpectrum Engineers is seeking a dynamic, team-oriented Marketing Manager who is passionate about brand building, strategic marketing, and supporting firm growth within the AEC industry.
NewChannel Commercial Marketing Manager RadNetChannel Commercial Marketing ManagerSalt Lake City, UTWhat You'll Be Doing:Own the Channel Marketing Strategy: Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth. Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities.
Digital Marketing Manager Dream VoyagesDigital Marketing ManagerProvo, UtahWe serve the luxury travel niche, curating journeys that embrace luxury and slow travel — savoring each moment, immersing in culture, and valuing quality over speed. We are currently seeking a Remote Digital Marketing Manager to implement digital online marketing.
Staff Product Marketing Manager - Data Security ProofpointStaff Product Marketing Manager - Data SecurityDraper, UT$187,700–$275,275 / yearProofpoint seeks a strategic and innovative Staff Product Marketing Manager to join the Data Security Product Marketing team, supporting a broad portfolio spanning Data Loss Prevention (DLP), Data Security Posture Management (DSPM), Insider Threat Management (ITM), and data security for AI. Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
Associate Influencer Marketing Manager Cricut IncAssociate Influencer Marketing ManagerSouth Jordan, UTCricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything - custom cards, unique apparel, everyday items, and so much more. You'll be working alongside a team that collaborates closely across multiple marketing functions and relies on this role to help execute influencer campaigns with confidence, creativity, and attention to detail.
Partner Marketing Manager MX Technologies IncPartner Marketing ManagerLehi, UTWe believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Build and maintain segmented audiences by persona, account tier, and journey stage; turn unworked signals into targeted plays with BDRs and RevOps.