That means developing strong relationships with thought leaders, expert trainers, authors, and organizations across the fields we serve; keeping a sharp eye on new developments, emerging topics, and important conversations, and seeking out distinctive voices whose perspectives and approaches will help our professional learners excel at their work in the mental health and healthcare fields. Marketing, sales, copywriting, storytelling, and enough comfort with numbers and margins to create offers that attract clinicians and make good business decisions; we can teach these skills if they do not come naturally yet.