Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure. You’ll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.