Experience in financial services, insurance, or healthcare industriesStrong B2B2C or B2C marketing experienceBackground in digital marketing and customer engagement initiativesCampaign management and executionDigital marketing and customer communications experienceProject management and workflow tools (e.g., marketing systems, tracking tools)Strong communication and writing Experience in insurance, financial services, or healthcareKnowledge of compliance/regulatory marketing processesExposure to analytics and performance measurement toolsMarketing Specialist Responsibilities:The role will focus on executing and managing customer communication campaigns across digital and traditional channels, driving adoption initiatives (e.g., paperless, digital platforms), and enhancing overall customer engagement. Manage and execute customer communication campaignsCoordinate with cross-functional teams to deliver marketing initiativesTrack project progress, manage workflows, and ensure compliance approvalsProvide regular updates to stakeholders and address project risks/blockersAnalyze campaign performance and suggest optimizationsSupport digital-first initiatives such as paperless adoption and platform engagementContribute ideas for process improvement and innovationThe main function of a marketing specialist is to research market conditions in local, regional, or national areas to determine potential sales of a product or service.