Publicize, promote, and market the varied programs, events, and incidents of the Hall County Sheriff's Office using a variety of outlets such as news releases, newsletters, social media, departmental website, brochures, speeches, consumer publications, radio and television appearances, in-house videos, news conferences, community presentations, and slide shows. Interact with professional and technical staff, community groups, other government agencies, businesses, and other sources to keep the public informed of pertinent incidents, situations or events; prepares and distributes statements; conducts in-person television, radio, or newspaper interviews as requested; provides media coaching to staff as needed.