Serve as the single accountable CSL Behring owner of the media agency of record relationship across consumer and HCP media, partnering with Procurement on agency scope, fee structure, SOW governance, Joint Business Planning, commercial accountability, performance expectations, scorecards, issue escalation, and quarterly business review cadence. Partner with brand teams to translate brand objectives into integrated media strategies; consult on, pressure-test, and challenge brand media plans prior to commitment, ensuring alignment to audience strategy, channel best practice, promotional review readiness, measurement design, and the patient and prescriber journey.