Lead, develop, and inspire the Brand Social team, setting clear direction, fostering a culture of creative ambition and collective accountability, and ensuring the team operates at its highest level Provide active coaching, mentorship, and professional development to ICs and managers within the team, elevating contribution and building long-term capability Hold a high bar for work quality and team culture, proactively sharing feedback with positive intent and creating the conditions for people to grow Model and reinforce Apples values and a "yes, and. You influence senior leaders, negotiate critical matters, and bring stakeholders along while strengthening the relationship and the work Command of social analytics and the ability to connect social strategy and output to business goals, framing performance in terms that resonate with senior leadershipExceptional cross-functional leadership.