Develops, manages, tests, and continuously improves program-specific CRM communication plans and campaigns, including inquiry nurturing, application completion, admission communications, admitted-student engagement, yield, and other enrollment-focused outreach. The Enrollment CRM Strategist is responsible for developing, building, and continuously improving CRM-based prospective student engagement strategies that help the University of Virginia's top-ranked School of Education and Human Development (EHD) achieve its admission, recruitment, and enrollment goals.